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5 Effective Ways to Build Your Brand on Reddit

Social media is an excellent way to build your personal or business brand. Many businesses turn to Facebook, Instagram, TikTok and LinkedIn as part of their outreach to attract and retain customers.If you are using, or thinking about using, social media for brand growth, you should consider adding Reddit to your portfolio. Reddit is a popular site with extensive boards, ...

Why Being Your Own Influencer Is the Key to Success For Entrepreneurs

Opinions expressed by Entrepreneur contributors are their own. I want to tell the tale of two talented sisters: Jessica Simpson and Ashlee Simpson. Jessica started as a singer, and her first two albums earned $4M and $2M worldwide, respectively. Her third album, released on the same day as her MTV reality TV show debut, Newlyweds, grossed a total of $7M ...

Want to Blow Up on TikTok? Follow These 12 Rules for Business Success.

Opinions expressed by Entrepreneur contributors are their own. Despite pending legislation in the U.S., TikTok is still on the rise — for now. What first emerged as an entertainment platform in 2016 has grown into a social media behemoth over the past several years. There are more than 1.5 billion users on TikTok today, and since the COVID-19 pandemic it ...

3 Ways Founders Can Connect With Their Customers to Drive Sales

Opinions expressed by Entrepreneur contributors are their own. In today's market, the bond between founders and customers is more than a transaction; it's the cornerstone of sustainable growth and brand loyalty. Modern consumers want authenticity more than ever. They find it difficult to connect with faceless entities and want to follow people rather than businesses.This shift towards personal connection in ...

Why You Should Avoid Agencies That Promise SEO Results — and How to Find One That Delivers Real Value

Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs are drawn to agencies that promise visibility and SEO results for small businesses. But while a strategy with guaranteed results may sound like the best way to ensure your investment pays off, it's a classic SEO mistake.The truth is that these guarantees are often misleading, locking businesses into long-term strategies ...

The ‘Always Sunny’ Guys Liked the Idea of Mocking Celebrity Brands — and Wound Up Creating a Best-Selling Product of Their Own

If you created the longest-running live-action sitcom in U.S. TV history, you'd probably want to toast your success. And what better way to do it than creating your own booze to fill your glass, right?That's what the brain trust behind It's Always Sunny in Philadelphia did. Well, not exactly, but sorta.Rob McElhenney, Charlie Day, and Glenn Howerton are the twisted ...

Esta es la combinación de SEO que necesitas para vencer al algoritmo de Google

Cuando uno se enfoca por primera vez la optimización de motores de búsqueda (SEO), resulta tentador concentrarse en uno o dos factores de clasificación, en particular palabras clave, con la esperanza de una solución rápida en la clasificación. Sin embargo, mejorar la clasificación en las búsquedas es una práctica mucho más completa y necesariamente a largo plazo. La investigación de ...

How To Hire a Fractional CMO

In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth. Key Takeaways: I explore the game-changing concept of Fractional Chief ...

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered why some businesses consistently top search engine results? It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.As a technical SEO expert with over two decades of experience in website development and digital marketing, I've seen firsthand how AI is revolutionizing the SEO ...