Humanizing the Workplace: Building Strong Employee Relationships
Marketing Podcast with Joey Coleman In this episode of the Duct Tape Marketing Podcast, I interview Joey Coleman. He helps companies keep their customers. He is the Wall Street Journal bestselling author of Never Lose a Customer Again, an award-winning speaker, and works with organizations around the world ranging from smallRead More
6 Steps To The World’s Best Cold Email
Opinions expressed by Entrepreneur contributors are their own. My emails have generated over $6M in revenue for my clients. Writing a cold email can be a daunting task, especially if you’re not familiar with the process. However, when done correctly, cold emailing can be an effective way to generate newRead More
Adapting to Recession: How Tech-Based Market Research Can Help Entrepreneurs Stay Ahead
Opinions expressed by Entrepreneur contributors are their own. Consumer priorities are quickly changing with the possibility of a recession. Businesses will find it difficult to get away with sub-optimal segmentation, placement, pricing or branding as people become more frugal with their money. With rising uncertainty in both the business andRead More
4 Key Factors to Consider When Choosing a Marketing Agency
Opinions expressed by Entrepreneur contributors are their own. As a business owner, you know that marketing your business is crucial for success. And because of this, you may be considering hiring a marketing agency to help boost your business. But with so many marketing agencies out there, it can beRead More
How Documenting My Journey Online Brings Me Valuable Business Opportunities
Opinions expressed by Entrepreneur contributors are their own. I don’t know about you, but I’ve always been told to keep a journal. With the rise of journals, journal prompts, self-care and mental health in general, more and more people are starting to get into journaling. What if I told youRead More
The Rise of AI in Advertising
Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast, I interview Mike Rhodes. With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. They are a Google Premier Partner and oneRead More
New Amazon Sellers Must Avoid This Huge Beginner Mistake
Opinions expressed by Entrepreneur contributors are their own. To say it’s easy for new Amazon sellers to make mistakes that cost them time and money is an understatement. With the complexity of Amazon algorithms, getting your first Amazon sales can be like trying to ice skate uphill. Luckily, you canRead More
Mastering This Marketing Strategy is Your Ticket to Success in a Competitive World
Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business owner, you’re always looking for fresh and creative ways to reach your target audience. Navigating the competitive landscape can be challenging, but a secret weapon can help you break through the noise: multi-channel marketing. This powerfulRead More
How to Turn a Crisis into an Opportunity by Managing Negative Publicity
Opinions expressed by Entrepreneur contributors are their own. Today’s businesses face countless risks, from compliance mistakes to saying the wrong thing out of turn. A public relations (PR) crisis can topple even the most well-respected company. A press release, worded to announce an impressive new social-impact program your company isRead More
B2B Marketers on the Move: Celebrating Spring 2023 Leadership & Talent Growth
Springtime epitomizes new growth and the possibility for harvesting future successes, and as B2B marketers adjust to the changes that 2023 has brought, the industry continues to offer growth opportunities as well as shifts that often seem to happen so fast that they are difficult to fully appreciate. For overRead More
