Opinions expressed by Entrepreneur contributors are their own. When running a multi-location restaurant or franchise, owners and operators don’t have an excess amount of time to think about marketing. And not all franchise marketing solutions are created equal. Many “canned” marketing programs save time but are built on brand recognitionRead More

Opinions expressed by Entrepreneur contributors are their own. Companies looking to partner with external public relations (PR) agencies to help manage communications and brand reputation should know a few things. Not all public relations is the same, and each has its rightful place in the matrix, but it’s essential forRead More

Opinions expressed by Entrepreneur contributors are their own. Marketing has become a billion-dollar business across the United States. Statistics show that companies spent more than $250 billion on marketing services in 2021 and nearly the same amount on media advertising. Does that mean that brands need a substantial marketing budgetRead More

Opinions expressed by Entrepreneur contributors are their own. You’ve heard the old saying, “You can’t judge a book by its cover.” Actually, that’s not always true; customers judge a book by its cover all the time. In many cases, your business’s real estate and its curb appeal are the firstRead More

B2B buyers want purchasing to be more social and entertaining62 percent of B2B buyers have said that they would like more entertaining online purchasing processes, with 60 percent noting that they plan to increase their use of digital purchasing channels, while over 40 percent will abort an online buying processRead More

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing strategy can be. By having a distinct personality, your brand becomes more memorable and recognizable, making it easierRead More

Marketing Podcast with Kristi Herold In this episode of the Duct Tape Marketing Podcast, I interview Kristi Herold. She is the founder and CEO of JAM a multi-million dollar global business that has connected millions of people through play since its inception as one of the largest adult recreational sports leagues inRead More

Opinions expressed by Entrepreneur contributors are their own. Have you ever experienced the magic of Disney World? The entire concept of this beloved theme park is based on Walt Disney‘s famous words, “If you can dream it, you can do it.” Similarly, entrepreneurship is all about pursuing a dream, solvingRead More

Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of the digital era, marketing our brands requires innovative approaches that break away from traditional advertising norms. One such game-changing strategy I’ve adopted is harnessing the power of user-generated content (UGC) to elevate the digital brand presence ofRead More

Opinions expressed by Entrepreneur contributors are their own. April Fools’ Day has been a favorite holiday with pranksters for centuries. Over the past decade or so, some of the world’s biggest brands have embraced the April Fools’ spirit in a bid to connect with their markets. April Fools’ Day alsoRead More