Opinions expressed by Entrepreneur contributors are their own. Living in the heart of Silicon Valley in San Francisco, as a minority woman entrepreneur and small business owner with big ideas, I work with VCs, founders, creators, artists, designers, accelerators and technologists from across the globe. My backyard is made upRead More

I asked ChatGPT to write the introduction for this post. Here’s what it gave me: In the world of B2B marketing, creating engaging and effective content is crucial for attracting and retaining customers. However, the process of brainstorming ideas and putting pen to paper (or fingers to keyboard) can sometimesRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. Dating apps have undoubtedly revolutionized how people find love and connect with others. 3 in 10 US adults say they have used an online dating service (website or app). The convenience and accessibility of dating apps have made it easier for individualsRead More

B2B CMOs Make Meaningful Shifts in Priorities30 percent of B2B chief marketing officers have said that growth was tops when it comes to what they want to deliver in their role, while 21 percent pointed to better customer experiences, with 19 percent having said greater efficiency — three findings containedRead More

Marketing Podcast with Henry Adaso In this episode of the Duct Tape Marketing Podcast, I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. A former music journalist, he is a natural storyteller and an innovative marketer. He is currently head of marketing forRead More

Opinions expressed by Entrepreneur contributors are their own. News of slowing revenue growth and layoffs in almost every sector currently dominate the headlines in all the places we consume media. Coupled with the inverted yield curve we saw in November, typically a harbinger of a global recession, it’s no wonderRead More

Opinions expressed by Entrepreneur contributors are their own. If the subscription methodology utilized by many software companies has served a larger purpose, it is that companies will benefit financially by focusing beyond just one-and-done purchases. Instead, they want repeat purchases from engaged customers. To entice customers to make more purchases,Read More

Marketing Podcast with Morra Aarons-Mele In this episode of the Duct Tape Marketing Podcast, I interview Morra Aarons-Mele. She is the host of The Anxious Achiever, a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. Morra founded Women Online and The Mission List, anRead More

Opinions expressed by Entrepreneur contributors are their own. LinkedIn is undoubtedly the most popular and trusted platform for organic lead generation, and that’s not without reason! Here are some facts that prove why you should prioritize marketing on LinkedIn: With such colossal numbers, it’s no surprise that most businesses areRead More