Half-asleep on my commute home from work, the train jostled and dislodged in my brain an idea for a middle-grade reader book. I thought it would be fun to write (and fun for kids to read), so as soon as I got home, I ran straight to my computer andRead More

It’s a great time to be a B2B content marketer. The appetite for content marketing within B2B audiences is high, and content marketers say it remains by far the best tactic in terms of ROI. But as content marketers we have to tread carefully: to paraphrase the old proverb, anRead More

Opinions expressed by Entrepreneur contributors are their own. Today’s digital world has opened up many opportunities for small businesses to leverage data and maximize their marketing ROI. First-party data allows businesses to develop customer insights, optimize campaigns, track performance metrics and create targeted strategies. With first-party data in hand, smallRead More

Opinions expressed by Entrepreneur contributors are their own. As technology evolves, so too does the world of ecommerce. The growth of online shopping in recent years has led to a rapidly changing landscape for businesses and customers alike. The impact of this shift is far-reaching, with changes not just toRead More

Opinions expressed by Entrepreneur contributors are their own. Most of us are running small businesses (a business with 500 employees or less), and a whopping 49.7% of small businesses will fail after five years. These business owners will cite many reasons for failure, including money running out, bad partnerships, ineffectiveRead More

Opinions expressed by Entrepreneur contributors are their own. One of the biggest business shifts in the last few years has been an internal focus on “customer experience,” or CX. While the idea of the customer experience isn’t new — the customer journey has long been a benchmark for business successRead More

How can B2B brands best harness the power of generative artificial intelligence (AI) tools to help take their influencer marketing to the next level? At this point, it seems unlikely content that has been created with at least some AI-generated tool assistance will be shunned, making it likely that forRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT.  Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one ofRead More

Opinions expressed by Entrepreneur contributors are their own. Let’s face it, networking can be a daunting aspect of the marketing journey. It’s like speed dating for business, but instead of finding a soulmate, you’re seeking clients, partners, referrals and mentors. You know you should do it, but it’s hard toRead More