It’s Time to Clean Up Your Act — How to Manage Your Reputation in the Era of AI

Opinions expressed by Entrepreneur contributors are their own. The traditional method of reputation management was to create new, positive content to drown out negative news about a company, pushing it back in the search results. Either that or the company’s attorney contacted webmasters to get the damaging content removed. ButRead More

AI-Powered Marketing Automation: Streamlining Workflows for Efficiency

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. In the age of information overload, businesses grapple with the challenge of managing and analyzing vast amounts of data to derive actionable insights. Welcome to the world of AI-powered marketing automation –Read More

The Ultimate Ranking Recipe: Content, Links & The Power of Persuasion

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Brown, founder of Hook Agency, a leading SEO and web design firm specializing in home service businesses such as roofing companies, HVAC, and plumbing services. Tim shares his expertise onRead More

Multa Estados Unidos a dos empresas por mentir sobre su uso de IA

Dos asesores de inversiones, una empresa con sede en Toronto llamada Delphia Inc y otra ubicada en San Francisco, conocida como Global Predictions Inc, tendrán que pagar multas combinadas, las cuales ascienden a $400,000 dólares, para resolver cargos presentados por la Comisión de Bolsa y Valores de Estados Unidos (SEC,Read More

Want to Get Your Product into the Hands of Celebrities and Secure Endorsements? Here’s an Effective Strategy You Need to Try.

Opinions expressed by Entrepreneur contributors are their own. Brands can catapult their visibility and appeal by placing their products in the hands of celebrities; think about how quickly a product goes viral after someone like Kim Kardashian posts about it. However, securing celebrity endorsements can be challenging and costly withoutRead More

Navigating Global Relationships

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Andy Molinsky, a distinguished professor at Brandeis University’s International Business School. With a Ph.D. in organizational behavior and a master’s in psychology from Harvard University, Andy is renowned for his expertiseRead More

AI is the Antithesis of Authenticity — But There’s Hope. Here’s How We Can Align Our Human Values with AI.

Opinions expressed by Entrepreneur contributors are their own. Everyone’s talking about AI. There’s excitement, fear, apprehension, confusion… let’s just say a lot of mixed emotions. The plus side is the concept of saving money and eliminating redundancies. I’ve worked with many organizations that are using ChatGPT to write their copyRead More

Should You Still Use Twitter (X) for B2B Marketing?

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines.  In the wake of increasing controversies including a substantial rise in bot traffic and hate speech, scores of users and companies are reassessing their relationshipRead More

Nextdoor’s CMO Says Small Businesses Are Underutilizing One Critical Tool That Could Propel Their Marketing Efforts

Opinions expressed by Entrepreneur contributors are their own. Major companies across every sector are rushing to adopt Generative AI (GenAI), but it’s small businesses that stand to realize major leaps with the advent of this incredible technology, particularly in their marketing strategies. Despite the technology’s pervasive presence in the news,Read More

Is SEO Worth It for Small Businesses? Here’s What You Need to Know.

Opinions expressed by Entrepreneur contributors are their own. Many small business owners view search engine optimization (SEO) as a luxury rather than a necessity. Given the pressures of day-to-day operations and tight budgets, they think of SEO as a complex and technical field dominated by big websites with hefty marketingRead More