The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.
Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!
Top 10 Duct Tape Marketing Podcast Episodes of 2025
As we close out 2025, I’ve been reflecting on the conversations, insights, and big ideas that shaped this year on the Duct Tape Marketing Podcast. The pace of change in marketing hasn’t slowed for a second, and small businesses continue to reinvent, experiment, and build stronger connections with the people they serve. This year was filled with curiosity, innovation, and a whole lot of practical wisdom, and I was fortunate to sit down with guests ...
Why Your Business Needs a Marketing Operating System
Listen to the full episode:
Episode Overview In this solo episode, John Jantsch breaks down a major innovation in small business marketing: the Marketing Operating System. After decades of helping businesses grow with a strategy-first approach, John explains why it is no longer enough to just run campaigns or chase tactics. He introduces the Marketing Pyramid, a strategic spine that aligns business strategy, brand development, customer experience, and team execution. You will learn about the ...
Grow Your Business with the Marketing Hourglass Framework
I created the Marketing Hourglass™ after years of working with small businesses that felt overwhelmed by disjointed tactics. Agencies chased big budgets and flashy campaigns, while consultants dropped in and out without leaving a sustainable system. I believed marketing should work like any core business function; systematic, practical and focused on results. That insight became a framework, then a book and eventually a global community built around strategy before tactics. Why Most Marketing Funnels Fall ShortTraditional ...
Why Great Employees Don’t Always Make Great Managers
Listen to the full episode:
Episode Overview: In this episode of the Duct Tape Marketing Podcast, host John Jantsch talks with Ashley Herd — founder of Manager Method and former Head of HR at McKinsey — about what it really takes to be an effective, empathetic manager. Herd argues that many managers are “accidental”: promoted because they excelled individually, without any training for leadership. She shares her practical framework for building management skills, focusing on clear ...
Using AI to Convert More Leads and Save Time
Listen to the full episode:
Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Joe Gagnon, co-founder and CEO of Raynmaker, an AI-native sales platform built specifically for small businesses. Joe shares how AI can take over the hardest part of running a small business—consistent, reliable selling—without sacrificing trust or human connection. They discuss AI-powered call handling, 24/7 coverage, better customer conversations, and why this technology may finally give small business ...
Become Impossible to Ignore: Market Eminence with David Newman
Listen to the full episode:
Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes back David Newman—keynote speaker, bestselling author, and creator of The Selling Show podcast. David’s latest book, “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth,” dives into how experts, consultants, and CEOs can escape obscurity and become the obvious choice in their market. David explains why visibility, respect, and ...
Top 10 Duct Tape Marketing Podcast Episodes of 2025
As we close out 2025, I’ve been reflecting on the conversations, insights, and big ideas that shaped this year on the Duct Tape Marketing Podcast. The pace of change in marketing hasn’t slowed for a second, and small businesses continue to reinvent, experiment, and build stronger connections with the people they serve. This year was filled with curiosity, innovation, and a whole lot of practical wisdom, and I was fortunate to sit down with guests ...
Why Your Business Needs a Marketing Operating System
Listen to the full episode:
Episode Overview In this solo episode, John Jantsch breaks down a major innovation in small business marketing: the Marketing Operating System. After decades of helping businesses grow with a strategy-first approach, John explains why it is no longer enough to just run campaigns or chase tactics. He introduces the Marketing Pyramid, a strategic spine that aligns business strategy, brand development, customer experience, and team execution. You will learn about the ...
Episode Overview In this solo episode, John Jantsch breaks down a major innovation in small business marketing: the Marketing Operating System. After decades of helping businesses grow with a strategy-first approach, John explains why it is no longer enough to just run campaigns or chase tactics. He introduces the Marketing Pyramid, a strategic spine that aligns business strategy, brand development, customer experience, and team execution. You will learn about the ...
Grow Your Business with the Marketing Hourglass Framework
I created the Marketing Hourglass™ after years of working with small businesses that felt overwhelmed by disjointed tactics. Agencies chased big budgets and flashy campaigns, while consultants dropped in and out without leaving a sustainable system. I believed marketing should work like any core business function; systematic, practical and focused on results. That insight became a framework, then a book and eventually a global community built around strategy before tactics. Why Most Marketing Funnels Fall ShortTraditional ...
Why Great Employees Don’t Always Make Great Managers
Listen to the full episode:
Episode Overview: In this episode of the Duct Tape Marketing Podcast, host John Jantsch talks with Ashley Herd — founder of Manager Method and former Head of HR at McKinsey — about what it really takes to be an effective, empathetic manager. Herd argues that many managers are “accidental”: promoted because they excelled individually, without any training for leadership. She shares her practical framework for building management skills, focusing on clear ...
Episode Overview: In this episode of the Duct Tape Marketing Podcast, host John Jantsch talks with Ashley Herd — founder of Manager Method and former Head of HR at McKinsey — about what it really takes to be an effective, empathetic manager. Herd argues that many managers are “accidental”: promoted because they excelled individually, without any training for leadership. She shares her practical framework for building management skills, focusing on clear ...
Using AI to Convert More Leads and Save Time
Listen to the full episode:
Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Joe Gagnon, co-founder and CEO of Raynmaker, an AI-native sales platform built specifically for small businesses. Joe shares how AI can take over the hardest part of running a small business—consistent, reliable selling—without sacrificing trust or human connection. They discuss AI-powered call handling, 24/7 coverage, better customer conversations, and why this technology may finally give small business ...
Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Joe Gagnon, co-founder and CEO of Raynmaker, an AI-native sales platform built specifically for small businesses. Joe shares how AI can take over the hardest part of running a small business—consistent, reliable selling—without sacrificing trust or human connection. They discuss AI-powered call handling, 24/7 coverage, better customer conversations, and why this technology may finally give small business ...
Become Impossible to Ignore: Market Eminence with David Newman
Listen to the full episode:
Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes back David Newman—keynote speaker, bestselling author, and creator of The Selling Show podcast. David’s latest book, “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth,” dives into how experts, consultants, and CEOs can escape obscurity and become the obvious choice in their market. David explains why visibility, respect, and ...
Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes back David Newman—keynote speaker, bestselling author, and creator of The Selling Show podcast. David’s latest book, “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth,” dives into how experts, consultants, and CEOs can escape obscurity and become the obvious choice in their market. David explains why visibility, respect, and ...
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Second Saturday Of El Dorado Hills Art Walk
An El Dorado Hills monthly, summer art, food, business and entertainment event for the entire family! Its focus is to provide a fun and safe community to promote local artists and exposure to the local small businesses.
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Explore Rancho Cordova Magazine
This annual full color print magazine has been designed for new residents and tourists to experience what Rancho Cordova, California has to offer. This publication features local events, businesses and community resources.
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