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Important Lessons I Learned From a Rebrand

Opinions expressed by Entrepreneur contributors are their own. Take it from me: rebrands are exciting — full of a fascinating mixture of promise and chaos — but they can also become total messes if not executed with precision and proactivity. The trouble is that this task happens so rarely in a company’s journey that few people take the time after ...
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How to Use Keyword Difficulty in Your Content Strategy

Opinions expressed by Entrepreneur contributors are their own. Targeting proper keywords is as crucial to successfully operate a website as creating eye-catching images or coming up with a winning URL. To assess which keywords are or are not worth targeting, webmasters use various tools and techniques — by far the most popular the keyword difficulty score. It’s important that you ...
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5 Golden Benefits of PR

Opinions expressed by Entrepreneur contributors are their own. Public relations is a common buzz-phrase in business language today, but too few industry professionals actually grasp its true meaning, and how to make it reap maximum benefits. First and foremost, PR is not the same as marketing, and it’s entirely different than advertising. Put simply, it is a strategic communications tool ...
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This Female-Founded Company Has Improved Stock Photography

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded marketplace, it can be difficult to make your business stand out. That's where great design comes in. Well-designed marketing campaigns, ...
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Weekend Favs January 22

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took ...
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B2B Marketing News: More Executives Using Social, B2B Events Rebound, New Trust Barometer Data, Meta’s New Ad Policies, & Mobile Ad Spend Rises

B2B Pros Worry About Leads Getting To The Right Person, Study Finds58 percent of B2B marketers have said that they are only somewhat or not confident in their organization’s process for taking inbound leads to proper sales team members — one of several statistics of interest to digital marketers contained in recently-released survey data. MediaPost More executives are turning to ...
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Standing Out In A Crowded Market

Marketing Podcast with Mike Michalowicz In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And we’re talking about his latest book called – Get Different: Marketing That Can’t ...
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How Newsletter Sponsorships Can Maximize Your Marketing

Opinions expressed by Entrepreneur contributors are their own. You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to grow their customer leads. Newsletter sponsorships can transform your marketing strategy, allowing your business to reach millions of customers. Add newsletter sponsorships to your marketing arsenal to increase ...
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How to Meet Customers At Their Pain Points

Opinions expressed by Entrepreneur contributors are their own. It’s long been said that customers don’t make purchases for the “features and benefits” of what a product or service has to offer. Rather, they purchase when they truly feel something will solve a problem that's causing them a real pain. If you can effectively convince a customer that your solution will ...
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