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Entrepreneur Insider Live Event: How to Make More Money With Content Marketing

Leverage expert strategies to improve your social media strategy and engagement, plus network with editors from Entrepreneur magazine. September 16, 2019 4 min read There is a fundamental -- and critical -- disconnect between the way brands try to engage their audience and the way their audience wants to be engaged. As per a recent Business Wire report:⁣ Consumers are ...
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How to Humanize Your Brand to Win on Social Media

It doesn't matter how big your reach is if your audience won't engage with your content. September 16, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Is your brand putting significant resources into posting every day on Facebook, yet no one’s engaging with your posts? Are you tweeting out links to your website on Twitter, yet ...
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Trust Factors: Why Your Brand Should Take a Stand with Its Marketing Strategy

Earlier this year, Salesforce made waves by announcing a policy that compelled retailers to either stop selling military-style rifles and certain accessories, or stop using its popular e-commerce software. For a massive brand like this to take such an emphatic stand on a divisive social issue would’ve been unthinkable not so long ago. But in today’s world at large, and ...
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Learn How to Get Positive Press That Will Help Your Business

Discover how to think like a journalist from Entrepreneur Editor-in-Chief Jason Feifer. September 14, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. They say any press is ...
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Weekend Favs September 14

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I ...
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8 Examples of Brilliant Instagram Marketing

These high-profile accounts demonstrate how to capitalize on your target audience. September 13, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Since Instagram's inception, the platform has redfined social-media engagement. It is now the ultimate territory marketers set out to conquer, meaning competition is fierce and success has become increasingly elusive. But the good news is ...
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4 Ways to Turn Cold LinkedIn Connections Into Clients (Without Being Sales-y or Spammy)

Try these tactics to turn LinkedIn into a client generator. September 13, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. With over 645 million global users (including over 150 million in the United States alone), LinkedIn has become one of the most important digital tools for making connections in the business world. While many use this ...
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Learn How to Create a Marketing Plan That Works

This one-hour course will show you how to convert prospects into lifetime customers. September 13, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Any business that wants ...
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Digital Marketing News: Google Phases Out Search Console & Adds Bidding Options, Marketing Business to Gen Z, Instagram Post Study & More

The rise of Spotify as an advertising channelSpotify has over 217 million users, and the music and podcasts they increasingly listen to have brought greater attention from marketers. ClickZ takes a look at how marketers are embracing Spotify for advertising. ClickZ Ad Revenue Holds Steady Despite Recession WorriesDigital advertising spending was up nearly 20 percent in the second quarter of ...
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