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How Promotional Pricing Devalues Your Brand

Opinions expressed by Entrepreneur contributors are their own. In the subscription arena, and in the B2C environment in general, discounts seem to be the norm. The assumption is that discounts help incentivize purchases that wouldn't typically happen, leading to new customers.The reality is completely different. Discounts, when used incorrectly, can greatly hinder growth and decrease your chances of attracting long-term, ...
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Don’t Waste Your Time on LinkedIn

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Europe, an international franchise of Entrepreneur Media. LinkedIn SEO is not on the minds of most LinkedIn users. SEO (search engine optimization) is something most leave to their website designers. However, this means that most LinkedIn users here in Europe and elsewhere have not optimised their profile for top-level ...
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Don’t Slash Your Marketing Budget to Shreds in a Recession — Use These 3 Cost-Cutting Measures Instead.

Opinions expressed by Entrepreneur contributors are their own. Not since Sam and Diane, Rachel and Ross or Jim and Pam has there been this much "will it or won't it" fuss. I'm talking about the recession, of course. Even The Wall Street Journal isn't quite sure whether we're in it, we're heading toward it or we're going to miss it ...
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How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty

Opinions expressed by Entrepreneur contributors are their own. Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover their operating costs and rise above the competition.The good news is that ...
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What Recent Data Shows About The Rising Importance of Human Touch-Points in B2B Marketing

Are the human touch-points we use everyday as B2B marketers taking on greater importance in the face of record levels of digital content touched only by artificial intelligence (AI)? Facing increasing automation from ChatGPT and other AI-infused tools, B2B marketers are taking a closer look at our truly human touch-points to differentiate in the unique year that 2023 is shaping ...
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Weekend Favs January 28

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took ...
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10 Must-Have Tools for Successful Media Outreach

Opinions expressed by Entrepreneur contributors are their own. In today's digital landscape, it's more important than ever to have effective tools and strategies in place to help you manage your online presence and reach your target audience. Whether you're a business looking to improve your search engine rankings, a marketer trying to build relationships with influencers, or a PR professional ...
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7 Ways to Supercharge Your B2B SaaS Brand Visibility on LinkedIn

Opinions expressed by Entrepreneur contributors are their own. As a SaaS brand, chances are that a lot of your target users are on LinkedIn. The platform has about 90 million of its 830 million registered users as senior-level influencers and 63 million users who are in decision-making positions.This makes LinkedIn the preferred organic content marketing hub for 95% of B2B ...
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How to Use Personal Brand Photos to Stand Out on Social Media (and Be Remembered)

Opinions expressed by Entrepreneur contributors are their own. It doesn't matter whether you're a solopreneur or the founder of a company — to help your audience remember you and associate you with your offer, you must show your face regularly on socials.I know it feels safer to hide behind a laptop or stock photos. Your brand is so much more ...
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