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Tips to create a good slogan

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. This article was updated on September 26, 2021 Within the marketing tools, the slogan is one of the most powerful, as it helps to increase the levels of recall in consumers and differentiate yourself from the competition. Nike Its origin comes from a Scottish ...
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B2B Marketing Strategies for a Post-Pandemic Environment

Opinions expressed by Entrepreneur contributors are their own. 2020 was a year that many business owners and entrepreneurs would like to forget, both in terms of how it impacted their professional and personal lives. Many businesses were forced to close their doors and others tried to hold on as long as possible until they couldn’t continue.Covid-19 also encouraged businesses to ...
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How We Built a Lead Qualification Machine That Saves Us Over $100,000 Each Year

Opinions expressed by Entrepreneur contributors are their own. In today's climate, just about everyone thinks that they can build an "app for that." While I had a feeling that getting our innovative intranet solution to market might be somewhat of a challenge, I also thought it was a matter of time until potential buyers would inevitably see the many benefits ...
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Give Your Business a Boost with Better Digital Marketing

Opinions expressed by Entrepreneur contributors are their own. In a crowded marketplace, it's vital that entrepreneurs find ways to make their goods and services stand out. For most, that means developing an outstanding digital marketing plan. Your customers are online, and you have to find a way to reach them and convince them to buy. Austin Distel/Unsplash Not sure where ...
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How News Publishers Can Improve Their Monetization Strategies

Opinions expressed by Entrepreneur contributors are their own. Despite some setbacks at the beginning of 2020, trust towards news publishers has been growing. And quite predictably, this resulted in new direct and programmatic ad partnerships for many outlets, primarily monetizing their inventory with display and video ads. As a result, people paying for ad-free news sites is growing too.As we ...
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Using a Rags-to-Riches Story Won’t Build Your Business

Opinions expressed by Entrepreneur contributors are their own. One scroll through social media, and it won’t be long before you’re inundated with ads or posts from entrepreneurs sharing a specific story. This story paints the picture of how they went from a very low place to a place of incredible success using their proprietary method. These stories of going from ...
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4 Key Considerations When Launching a New Project

Opinions expressed by Entrepreneur contributors are their own. Whether you’re a first-time entrepreneur or plotting your next big product launch within your current company, any new project requires a considerable amount of pre-planning before it’s ready for the public. But amid the excitement of a new idea, it can be easy to leave a few key considerations behind.Slowing down to ...
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3 Tips to Consider Before Hiring a B2B PR Agency

Opinions expressed by Entrepreneur contributors are their own. Business-to-Business (B2B) public relations (PR), especially B2B tech PR, requires a certain finesse. From enterprise software to logistics systems to zero-party data collection, the products and services that B2B companies sell don’t always lend themselves to snappy headlines and high-profile features. Tech companies want to be on the cutting edge — and ...
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How AI is Forcing Marketers to Reinvent the Industry

Opinions expressed by Entrepreneur contributors are their own. From customer support bots to social media bots that respond to comments and questions automatically, the age of artificial intelligence in marketing is already here. However, because of how ingrained AI has become in our everyday lives, marketers now have to think about things slightly differently. Instead of looking at customer journeys, ...
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