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5 Ways to Grow Your Startup With Online Reviews

Opinions expressed by Entrepreneur contributors are their own. Online reviews are crucial, even for new businesses in entirely new market categories. In fact, reviews may be more important for you because you have to prove two things to potential buyers:That you can actually solve their problemThat your company is good to work withYou're brand new, so without someone else's say-so, ...
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3 Automated Lead Generation Strategies To Implement In Your Sales Process

Opinions expressed by Entrepreneur contributors are their own. As one of my first mentors said: "In business, sales solves all." This reigns true in the majority of cases. When you make a sale, you can re-invest that into a new employee, advertising campaign, software, marketing, etc. You get the point. The problem with lead generation and sales for most SMEs, ...
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How to Protect Your Reputation by Managing Online Reviews

Opinions expressed by Entrepreneur contributors are their own. In today's digital landscape, choosing a law firm is largely influenced by online reviews. For better or worse, when prospective clients begin their search for a law firm these days, they usually start with a search engine.And while that may be convenient for them, it opens the door for a slew of ...
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Cómo equilibrar las acciones de branding en la era de bajos presupuestos de marketing SaaS

El crecimiento a toda costa ha demostrado ser una idea fallida. Y aunque en el difícil contexto económico actual el gasto en marketing de las empresas SaaS ha sufrido un recorte, se ha vuelto crucial equilibrar un plan de crecimiento exitoso con una estrategia de marca sólida.Cómo construir una base de marca sólida asignando una parte razonable del presupuesto es ...
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More Brands Are Losing Touch With Their Customers. Do These 4 Things to Make Sure Yours Isn’t One of Them.

Opinions expressed by Entrepreneur contributors are their own. With the world becoming more hyperconnected following the mainstream adoption of the online ecosystem, more brands are struggling than ever before to connect with their customers. Changing economic conditions, a shifting consumer perspective and evolving technology have driven a wedge between brands and their target audience.The multi-facet and blossoming digital landscape has ...
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Free Webinar | June 20: How to Build an Instagram Following That Makes You Money

Want to learn how to harness the power of Instagram to skyrocket your business? Join us for an exclusive webinar featuring Kim Walsh Phillips, founder and CEO of Power professionals, a business coaching company and author of The Ultimate Guide to Instagram, 2nd Edition.Kim's social media journey began with a mere 352 followers, but through relentless experimentation with inventive tactics, ...
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5 Key Questions to Ask Your Audience When Conducting Market Research

Opinions expressed by Entrepreneur contributors are their own. How many offers have you launched that didn't get a single buyer? I'd wager that this scenario has played out in most (if not all) businesses. While there are many reasons this can happen, the most common reason I see as a launch strategist and copywriter is a lack of research.The thing ...
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AI Is Considered the “Wild West” — Here’s How Marketers Can Rein It In and Ensure Ethical Use

Opinions expressed by Entrepreneur contributors are their own. The technological advances we've seen over the past few decades have transformed how businesses communicate and market to consumers. From the emergence of the internet to the rise of social media, the landscape has continuously evolved. Now, AI is driving another major shift in the industry. As a Gen Xer, I've witnessed ...
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Why Conversational Marketing Should Be a Priority for All Entrepreneurs

Opinions expressed by Entrepreneur contributors are their own. In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such game-changer quietly revolutionizing customer interactions is conversational marketing. Despite sounding somewhat technical, the concept is simple — it aims to reintroduce the human touch into digital marketing, making business interactions ...
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