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How Gen Z Is Transforming Digital Marketing

October 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media. The era of the banner ad is dying out, slowly but surely. It ...
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How to identify the types and characteristics of influencers that exist in the market

Through Influencer Marketing, companies have the possibility of carrying out advertising strategies in collaboration with recognized people on different online platforms. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 22, 2020 5 min read This article was translated from our Spanish edition using AI ...
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Why Customer Champions Need to Be a Part of Your Marketing Strategy

October 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Customer champions are a tremendous asset for any organization. In most cases, people are far more interested in reading about your customers’ experiences than straight marketing materials. Customers are more relatable, and they’re more credible, too. People want to hear from their peers before they buy ...
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How to Find Inspiration in Doubt

Subscribe: Apple Podcasts | Android | Marketing Podcast with Kara Goldin In this episode of the Duct Tape Marketing Podcast, I interview Kara Goldin, the founder, and CEO of Hint Water, a flavored water brand founded in 2005. She is also the author of Undaunted: Overcoming Doubts and Doubters. Kara Goldin is an active speaker, writer, and host of the ...
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Learn How to Grow Your Site Traffic With SEO for Just $15

Invest time in unpaid marketing strategies to boost your business. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 21, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, ...
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28 B2B Marketing Insights To Energize & Humanize Your 2021

What will successful B2B marketing look like in a post-pandemic world, and what can we as marketers do today to be as ready as possible? Here are 28 quotes from some of the best in the B2B marketing business, taken from our two seasons of Break Free B2B Marketing video interview episodes, that will help keep your efforts on track, ...
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Customer service: Tips to make your buyers feel VIP

"How they make you feel" is the most important factor in deciding whether or not a person will buy from a certain company again. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 21, 2020 6 min read This article was translated from our Spanish ...
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If You’re Not Using a CRM System for Your Small Business, You’re Wasting Time and Money

October 20, 2020 4 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you run a business that sells anything—whether it’s home appliances, web design, hand-knit sweaters, pool cleaning, ...
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9 Ways to Add Revenue to Your Marketing Agency Before 2021

October 20, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Like many other industries, marketing has had a difficult time this year, with an almost 5 percent decline in ad spend (versus last year’s 6.3 percent growth). But as businesses realize the value in advertising even now, there are still ways for your marketing agency to ...
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