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Creating a Podcast as Part of Your Prospecting Process

Marketing Podcast with Steve GordonPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Steve Gordon. He’s the founder of The Unstoppable CEO, where he helps agencies and consultants to build relationships with prospects and close deals without having to sell. One of his favorite secret weapons in the prospecting process is podcasting. The medium has become increasingly ...
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Transcript of Creating a Podcast as Part of Your Prospecting Process

Back to Podcast John Jantsch: Hey, marketing today has gotten harder. There’s so many new platforms. How do you reach the right audience? Fortunately, there’s a simple way. LinkedIn can help you speak with the right professionals at the right time. John Jantsch: Hello. Welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest ...
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How Purpose-Driven Marketing Can Help Small Businesses Compete Against Large Companies

Build a brand that not only tells a story but also gives consumers a story to tell others. February 17, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Purpose-marketing isn't new, but nationwide, there's a growing business trend that involves building purpose into everything a company does. As a small business, it can be tough to ...
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How Influence and SEO Can Drive Customer Experience

We talk a lot here on Online Marketing Blog about influencer marketing and one of the benefits of incorporating the voices of influencers in brand content is not often covered: customer experience. What’s the connection between CX and influence? A big part of customer experience is trust and many customers simply do not trust brands or advertising. That’s where adding ...
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Weekend Favs February 15

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I ...
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This End-to-End Design Service for Entrepreneurs Doesn’t Cost a Fortune

Create great, custom designs without breaking the bank. February 15, 2020 3 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Great branding is vitally important to any new business, ...
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How to Make Your Product Truly Irresistible to Buyers

Three ways to overcome sales objections. February 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. We all dream of marketing a product with no resistance or objections whatsoever on sales calls. Imagine a potential client being thrilled by the chance to work with you or purchase your product, rather than meeting you with objections. Imagine ...
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This Webinar Platform Can Help Showcase Your Product to Thousands at Once

Diversify your growth marketing efforts with ClickMeeting. February 14, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The digital marketplace is saturated and it’s harder than ever ...
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Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats

Facebook Adds ‘One-Time Notification’ API to Messenger for BusinessFacebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today Twitter says ad tech and product updates will improve direct response advertisingTwitter saw fourth ...
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