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How A Best Answer Content Strategy Drives B2B Marketing Results

For many B2B marketers content is a numbers game, especially as the number of channels for discovery and engagement grow right long with competition for attention. We all know how the information overload story ends: buyers disconnect, they start to ignore marketing content and they lose trust in the brands trying so desperately to reach them. Smart voices like Ann ...
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Transcript of Getting the Most Out of Your Content

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Producing content’s become a marketer’s primary job. But how do you maximize your reach? How do you make sure that there’s some ROI every time you hit publish? Well this episode of the Duct Tape Marketing podcast, I ...
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Getting the Most Out of Your Content

Marketing Podcast with Pamela WilsonPodcast Transcript Today on the podcast, I chat with Pamela Wilson, founder of BIG Brand System. Through her company, Wilson teaches small business owners how to plan for and grow a business through its four distinct stages. On today’s episode, we discuss her book, Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom ...
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The Next Level of Influence: 30 Essential Influencer Marketing Statistics

Pop Quiz: When influencer marketing is done right, who wins? a) Your brandb) The influencersc) Your audienced) All of the above In case you missed the last few classes, the answer is D. In the ideal influencer marketing engagement, your brand gets a boost in credibility, authority, and exposure to a new audience. The influencer gets a cool content asset ...
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The Three Elements of an Effective Total Online Presence

Marketing Podcast with John Jantsch on Total Online Presence Business owners today understand that being visible online is important. But what does having an online presence really mean? It’s a lot bigger than just having a website and a Facebook page. And when you look at the statistics on how consumers behave online, it’s easy to understand why. Did you ...
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How to Create Effective Follow Up Campaigns

Follow up campaigns can be a tricky thing for small business owners to manage. Not only do they take time and energy to create, but there’s always that nagging question: What is the line between being persistent and being annoying? While it might seem like you’re crossing that line, the reality is that most people don’t take you up on ...
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How to Choose a B2B Marketing Agency that Can Evolve with Your Needs

B2B brands’ marketing departments are constantly evolving. Over the past 10 years, marketing teams have undergone a seismic shift to accommodate changing technology, millennial consumers and employees, and to breakdown silos between marketing and the rest of the business. To keep pace with the changing marketplace, many B2B brands are working to find the perfect balance between growing out their ...
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Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’

Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past. January 14, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Nostalgia is powerful: From the movies we watched as children to the music that helped us survive high school, our memories of the ...
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‘Bird Box’: Breaking Barriers in the Streaming World by Marketing Through Memes

Take off your blindfolds, marketers! Netflix's hit show found a new marketing path. January 14, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Memes, once a trivial form of entertainment, are now generating millions in the movie industry. Whether or not you’ve actually watched Bird Box, you’ve definitely heard about that Netflix hit. Bird Box is a science-fiction thriller ...
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