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Weekend Favs May 30

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I ...
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B2B Marketing News: Top Enterprise Firm Challenges, What B2B Buyers Want, Mobile Ad-Buy Shift, & LinkedIn’s Content Trends

What B2B Buyers Want From Tech Vendors Right Now55 percent of B2B buyers say it’s appropriate for marketing efforts to continue during these challenging times, and 53 percent are presently in the market for B2B products and services, with most of those having recent new purchasing interests, according to newly-released survey data. MarketingProfs Programmatic Ad Spend Down 9% Since Beginning ...
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3 Marketing and Customer Experience Trends That Are Transforming Manufacturing

May 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Most financial advisors would agree that any return that beats the market (which has seen an average annual return of 10.7% since 1871) is pretty darn good. From 1965–2017, Warren Buffett (through Berkshire Hathaway) enjoyed a 20.9% average annual return, and he’s historically one of the ...
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Is Your Marketing Failing the “Trudge to the Bathroom” Test?

May 28, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Since the outbreak began, it can seem like it’s harder than ever to stand out amidst all the noise. We’re writing posts that people don’t read, hosting live streams people don’t attend, and running ads that people don’t click on anymore. And when you combine a ...
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How to Get the Best Out of Your Virtual Meetings

Subscribe: Apple Podcasts | Android | Marketing Podcast with Mike Fraidenburg In this episode of the Duct Tape Marketing Podcast, I interview Mike Fraidenburg, a certified mediator, natural resource scientist, and former government executive with broad experience helping organizations and executives who are struggling to work effectively in environments with a lot of conflicts. Mike’s specialties are assessment and implementation ...
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8 Things To Keep In Mind Before Your First Upwork Assignment

May 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The world has changed a lot in the past few months. Maybe you got laid off from your full-time job and are ready to earn some extra money. Or maybe you now have time to pursue a freelance dream. I started freelancing a few years ago ...
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The What, Why and How of Programmatic Advertising (and 5 Tips on Using It)

May 28, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact that individual platforms and vendors in the space use a confusing ...
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20 Marketing Jokes for Marketers Working from Home

I’m not here to lie to you: Sheltering in place is getting pretty old. I do count my blessings, of course. My family and I are healthy. My wife and I both can work from home; our kids are pretty great; we actually enjoy each others’ company. Still. There are only so many loaves of bread you can bake, puzzles ...
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Focus on Your Customer to Grow Your Business

Subscribe: Apple Podcasts | Android | Marketing Podcast with Simon Severino In this episode of the Duct Tape Marketing Podcast, I interview Simon Severino, CEO of Strategy Sprints GmbH, where their goal is to coach CEOs and their teams to ensure higher NPS (Net Promoter Score), higher sales conversion and faster execution. Simon also teaches Growth, Strategy, and Innovation at ...
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