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Weekend Favs July 20

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I ...
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What Are ‘Google Penalties,’ and Why Do You Need to Avoid Them?

Many businesses have been sunk by Google's algorithm updates. Don't become one of them. July 20, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Ever since Google started up in 1998, its core mission has been to deliver the most relevant search results tousers. This started with checking a user’s search query against several criteria, key ...
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5 Automated Email Marketing Messages All Ecommerce Businesses Should Use

Email marketing automation can save you time and increase revenues. Here are five messages you can set up and start using now. July 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If you own an ecommerce business and sell products or services through an online storefront, then you should be using email marketing to acquire ...
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Digital Marketing News: Customer Expectation Study, Twitter Updates Lists, LinkedIn Objective-Based Brand Awareness Goals & More

LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign optionsLinkedIn has rolled out a number of campaign conversion improvements and new brand awareness additions to its Campaign Manager. The updates are poised to enhance LinkedIn’s (client) objective-based ad platform goals. Marketing Land Brands ‘Out Of Touch’ With American Women61 percent see portrayal in advertising as completely out of touch, and ...
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How Much Should You Spend on Social Media Marketing?

It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients. July 18, 2019 4 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? -- John L., Houston Social media has ...
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Setting Your Sights on 2020: How to Brew a Forward-Thinking Marketing Strategy

The high-pressure marketing budget and strategy planning season seems to kick-off earlier each year. It’s as if your boss is asking you to magically construct the perfect strategic and tactical mix at the right budget for 2020, without having enough of 2019 under your belt to predict the best approach. After all, you don’t know what the future holds, right? ...
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How to Use Video in Your Email Marketing

People love videos, and videos boost engagement rates. So try embedding a video into your next email. July 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding ...
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Important Changes to the Google My Business Tool

Marketing Podcast with John Jantsch on Important Changes to the Google My Business Tool Do you know about the Google My Business tool? Google has been playing around with the idea of a local directory for years, but it seems like they’ve really settled into Google My Business. They’re bringing everything together under the Google My Business umbrella, and there’s ...
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26.2 B2B Marathon Marketing Lessons

Racing a marathon and running a successful marketing campaign have a surprising number of similarities — in fact, here are 26.2 things they share in common, and the lessons they can teach us. I’ve been running marathons since 1998 and working in digital communications and marketing since 1984 — two pursuits I’m passionate about that may initially seem quite dissimilar, ...
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