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Weekend Favs November 17

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took ...
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How Dell, SAP and Dun & Bradstreet Collaborate with Influencers to Scale Successful B2B Content #MPB2B

This week at MarketingProfs B2B forum, some of my favorite influencer marketers took the stage for a lively discussion on how they’ve been able to scale content creation by collaborating with influencers. The panel was led by TopRank Marketing CEO Lee Odden and included the following rockstar marketers: Dr. Konstanze Alex – Head of Corporate Influencer Relations, Dell Amisha Gandhi ...
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Ditch the Sales Script and Do This Instead

Sales frameworks are a key stepping stone to building better relationships with customers. November 16, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. We've all been there: Your phone rings. You pick it up. Before you even utter "Hello?" you're bombarded with a pitch. "It's your lucky day, because ... " You're hearing about a special discount ...
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Grow Your Business Through Sales and Marketing Alignment

Aligning your sales and marketing teams isn't an easy endeavor, but it's one that can have profound and lasting benefits. November 16, 2018 8 min read This story originally appeared on Due Whether you’re an entrepreneur just starting out or you’ve been leading a business for a while, you understand that sales is key to growth. You don’t have to ...
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The Facebook Ads Strategy That Can’t Lose

It's a numbers game. November 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Running a profitable Facebook Ads campaign is simple. Not always easy, but simple. There is a formula that can guarantee a profitable Facebook Ad campaign. Once you know the formula and the values to plug in, you’ll never sink money into a ...
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Young People Will Reward Brands That Take a Stand

A new generation of consumers are choosing to engage with the brands that share their values and beliefs. November 16, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Through much of the last century, advertising obligated people to pay attention to what brands have to say. A handful of television, radio or newspaper channels left the ...
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The 3 Costliest Mistakes I’ve Made Launching A New Website (So Far)

Even good ideas need proper execution. November 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Last month my company launched an entirely new website. Hooray! Well, not so fast... The site -- please excuse my self-promotion -- is called Marks Group Live. It's targeted at users of Zoho, one of the business applications my company sells ...
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Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)A new study from social media management platform Buffer takes a close look into Instagram Stories and how 200 leading global brands are utilizing the popular feature. Buffer LinkedIn Introduces Public Beta of Objective-Based Advertising in Campaign ManagerLinkedIn has unveiled objective-based advertising for its Campaign Manager, ...
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Webinars That Wow: 5 Tips for Create Engaging Webinars #MPB2B

Think about it. Do you enjoy being marketed to? As marketers, we love our jobs; we love marketing. But like anyone else, it’s safe to say that we don’t enjoy receiving cold pitch emails, or downloading gated white papers, or spotting that “Request a Demo” ad for the 10th time. As Mark Bornstein, Vice President of Content Marketing at ON24, said ...
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