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The Top 5 Challenges Facing Today’s B2B Sales Teams (and How to Fix Them With Marketing)

To surmount those challenges, marketing and sales need to work together to create a deep breakdown of each buyer persona. July 18, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople have to rise above a long list of challenges, regardless of ...
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California’s Supreme Court Ruled Yelp Doesn’t Have to Take Down Negative Reviews. What Does That Mean for Your Business?

Business owners have to pay attention to online reviews because they can have a huge impact. July 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. On July 2, the California Supreme Court issued a ruling that could have major implications for California businesses. In Hassell v. Bird, the court upheld First Amendment protection for online ...
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The 3 Pillars of Marketing to Help Turn Your Company Into the Next Coca-Cola

Learn how to build an all-star brand by concentrating on these select keys. July 18, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Erik Huberman talks with Entrepreneur Network partner Business Rockstar about the three pillars of marketing: awareness, nurturing and trust. The three pillars can combine to add new customers to a new business.  Trust ...
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The Future of Connection on Facebook: How Stories May Change the Marketing Game

“You have part of my attention – you have the minimum amount.” This scathing remark, delivered by actor Jesse Eisenberg while portraying Mark Zuckerberg amidst a heated deposition in the 2010 film The Social Network, has a certain pertinence today with regards to the company Zuckerberg founded back in 2004. As Facebook’s news feed algorithm becomes increasingly restricting for brands ...
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The 10 Most Popular Emoji in Web Addresses

July 17, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Does your domain name look a little bland? If so, it might be time to add an emoji. Emoji are now offered on .cf, .m, .ga., .GQ, .ml, .to and .ws URLs. Universally understandable, companies including Budweiser and Phoenix Rising Football Club are turning to emoji ...
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5 Unexpected Social Media Platforms to Grow Your Brand Awareness

It's time to look beyond social media powerhouses like Facebook, Twitter, Instagram and LinkedIn. July 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It's no surprise that social media marketing is crucial to business growth in 2018. After all, we're living in a digital world -- one where there are 2.62 billion social media users ...
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Dude, Where are My Wheels: Why A Strong Network Can Always Help You in Difficult Situations

How one unfortunate story in my youth taught me the importance of knowing the right people. July 17, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. I recently visited Los Angeles and drove through an area that I grew up around. I was regaling my wife with a story about a job I had in a pretty ...
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The 3 Ms of Successful Direct Marketing Campaigns

If you can get your message, market, and media right, you'll be on your way to marketing dominance. July 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound There are ...
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Why Marketers Are Working With HR to Take Ownership of Company Culture

Culture is the foundation of your brand and culture begins with the people you hire. July 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Company culture is one of the commonly overlooked things to tackle when building a business. Founders often think it’s something extra and fun, but it needs to be something you’re proactive about ...
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