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Get a Lifetime of Images with JumpStory for $100

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Thanks to search engines and social media, businesses around the world have had to prioritize content creation, sourcing, curation, and sharing over the ...

Another Taylor Swift-Related Job Opportunity Just Opened Up — Here’s How to Qualify

Singer-songwriter superstar Taylor Swift remains a global sensation as she continues her record-breaking Eras Tour — and major cultural institutions want to do her justice.That's why London's Victoria and Albert Museum is calling all UK-based "Swifties" to apply for a new advisory role that would provide "insights into the culture and artisanry around handmade signs, friendship bracelets and Taylor Swift ...

Unlocking the Secrets to Premium Pricing in Professional Services

In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client. Join me as we explore the secrets to ...

Enhance Your Website’s Visibility and Dominate Your Competition With These Powerful Techniques

Opinions expressed by Entrepreneur contributors are their own. Have you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent.Search intent is one of the most important aspects to consider whenever you're trying to optimize ...

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

Opinions expressed by Entrepreneur contributors are their own. When I started out as a marketer of both people and places, I'd learn as much as I could about my clients and then create collateral that presented them in their best possible light — relaying how educated and experienced someone was, broadcasting loud and clear how financially successful a business had ...

Why AI-Forward Communication is the Future of Public Relations

Opinions expressed by Entrepreneur contributors are their own. The landscape of public relations is transforming as profoundly as the digital revolution that preceded it. At the forefront of this change is AI-Forward Communications (AIFC), a concept that heralds a new era in the way PR professionals develop strategies, create content and engage with their audiences. AIFC is not merely a ...

5 Vital Influencer Marketing Metrics You Should Know

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising. The Statista report of last year showed that the influencer marketing industry was worth just $1.7 billion in 2016. It hit $16.4 billion in 2022 and is expected to increase by another $5 billion this year. This ...

Navigating the Challenges of Scaling

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jason, the CEO of ActiveCampaign, a leading platform for intelligent marketing automation. A lifelong entrepreneur, Jason has been named to Crain’s Chicago Business 40 Under 40 list and was named EY’s Entrepreneur of the Year Midwest. He is a member of ...

10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024

Opinions expressed by Entrepreneur contributors are their own. As companies vie for attention in a crowded marketplace, a well-executed public relations (PR) strategy can be the key to building brand awareness, enhancing credibility and fostering positive relationships with stakeholders. The age-old question "How much should a company spend on PR?" echoes through boardrooms, with organizations seeking a magic formula for ...