The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.

 

Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!

What Can The End Of Alcohol Prohibition Teach Cannabis Entrepreneurs?

Research, regulations and consumer sentiments move more quickly today than they did in the 1930s. But cannabis entrepreneurs can learn a lot from their predecessors. October 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As the United States crawls slowly toward the end of the cannabis ban, the end of alcohol prohibition may provide a roadmap for entrepreneurs. Nearly 100 years ago, Congress passed a law banning the sale and ...
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How to Deliver More Authentic Customer Experiences

You may not be able to control what your customers say about you, but you can certainly influence it. October 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Every time someone from your company speaks with a customer, that customer receives an experience that falls somewhere between “exceptional” and “exceptionally awful.” Get it right, and customers will talk to their friends about you. Get it wrong, and they’ll talk even ...
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Breaking Down Barriers for Healthy B2B Marketing with Lee Odden #MPB2B

On Thursday morning at MarketingProfs B2B Forum, TopRank Marketing CEO Lee Odden asked a room full of marketers, “Who here has tried starting a diet or exercise program before?” Pretty much every hand in the room shot up. The percentage of those individuals who would rate their efforts as a satisfying success? Not quite so high. Falling short of aspirations with fitness endeavors is an almost universally relatable experience. We embark on a diet plan, ...
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Digital Marketing News: Google Ads Targeting Options, Templates Come to Facebook & Instagram Stories Ads, LinkedIn Adds Events Features & More

Social media ad spend to surpass print for first time
Ad spending in 2019 will for the first time see social media topping print, with global spending growth up 20 percent increasing to $84 billion, according to recently-released forecast data from Zenith. Marketing Land LinkedIn Launches Events to Facilitate Professional Meet-Ups
LinkedIn (client) has released a robust new tool allowing users to create and manage events pages, the culmination of a program first announced late last year, ...
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A Primer on Combining Account-Based Marketing and Social Selling, from LinkedIn’s Ty Heath #MPB2B

Lines are blurring. The B2B funnel is no longer tidily divided between marketing (top) and sales (bottom) because the buying process has grown more complex and less linear. Account-based marketing and social selling are both practices built for the new era of convergence, encouraging marketers to think more like sellers and vice versa. On Wednesday afternoon at MarketingProfs B2B Forum, Ty Heath of LinkedIn* offered her perspective on bolstering alignment by combining ABM and social ...
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How Modern Marketing Will Change In the Next Few Years

The changing landscape of marketing calls for even more education on the latest trends, and Eric Siu is here to help. October 17, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses digital marketing in the future and how you can adjust your marketing strategy to it. SEO is moving more and more toward voice search, says Siu. Though people were actively searching ...
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…..Full Market News Library

Management Project Examples

  • Second Saturday Of El Dorado Hills Art Walk

    An El Dorado Hills monthly, summer art, food, business and entertainment event for the entire family! Its focus is to provide a fun and safe community to promote local artists and exposure to the local small businesses.
    CASE STUDY DETAILS

  • Explore Rancho Cordova Magazine

    This annual full color print magazine has been designed for new residents and tourists to experience what Rancho Cordova, California has to offer. This publication features local events, businesses and community resources.
    CASE STUDY DETAILS