The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.

 

Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!

Weekend Favs December 7

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. These are my weekend favs, I would love to ...
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Book of the Week: ‘The Direct Mail Revolution’

Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent. December 6, 2019 2 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won’t find anywhere else. Sign up at http://entm.ag/botw. In ...
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The Actor in Peloton’s Cringey Holiday Ad Says His Few Seconds of Airtime Led to ‘Malicious Feedback That Is All Associated With My Face’

The actor in Peloton's confusing and much-criticized holiday ad has broken his silence. December 6, 2019 2 min read This story originally appeared on Business Insider
Beyond the memes and tweets, there are real people behind the faces in the Peloton ad. Sean Hunter, an actor and teacher who appears for just a few seconds without speaking in Peloton's recently released holiday commercial, told Psychology Today about his experience being involved in the ad that ...
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Digital Marketing News: Facebook Launches Viewpoints Market Research Tool, Brand Loyalty Remains High, & Instagram Offers a Glimpse of Feed AI

Most marketers will abandon personalisation, study predicts
By 2025 some 80 percent of marketers will cease investing in personalization because of customer data management difficulties and low return on investment (ROI), according to predictions from new report data. Campaign Brand loyalty remains high at 89%, driven by product and price rather than service
Loyal customers are the most likely to refer brands to others and to join loyalty programs, while being less likely to engage on social ...
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How to Follow in Nike’s Footsteps When Marketing Your Business

The powerhouse sports brand is comprehensive in its strategy. December 5, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses Nike's overall marketing plan and how a smaller business can emulate the brand's success strategies. From there, Siu visits Nike's homepage and breaks down significant data and metrics that stand out. Siu discusses everything from the brand's approach on everything from SEO to ...
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The Secret to Writing Emails with Military Precision

Strategies to ensure your message is heard and save you valuable time. December 5, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. “Emails like this are usually riddled with corporate speak so I’m going to give it to you straight,” began a company memo from Twitter CEO Jack Dorsey. He went on to outline a planned staff cuts, intended to strengthen the company moving forward. Though I can count a few ...
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…..Full Market News Library

Management Project Examples

  • Second Saturday Of El Dorado Hills Art Walk

    An El Dorado Hills monthly, summer art, food, business and entertainment event for the entire family! Its focus is to provide a fun and safe community to promote local artists and exposure to the local small businesses.
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  • Explore Rancho Cordova Magazine

    This annual full color print magazine has been designed for new residents and tourists to experience what Rancho Cordova, California has to offer. This publication features local events, businesses and community resources.
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