The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.

 

Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!

TopRank Marketing’s Ashley Zeckman Shares How to Build Consumer Trust with Influencers #DSMPLS

In a world of consumer distrust, especially when it comes to marketing messages, it can sometimes feel like you’re living in the “Upside Down.” Everything that you thought was true about marketing and how you engage with customers and buyers is now different. In fact, sometimes nothing seems to make sense anymore. In fact, Edelman found that less than 50% of U.S. consumers trust brands. In her Stranger Things-themed presentation at Digital Summit Minneapolis, TopRank ...
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Weekend Favs August 17

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. These are my weekend favs, I would love to ...
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Pantheon’s Roland Smart Details the Secret to Agile Marketing Transformation #DSMPLS

Run a Google search for “agile marketing” today and you’ll see 144 million results. It’s an insanely hot topic, which has steadily grown more applicable and desired from it’s “Scrum” beginnings. Why are marketers today so obsessed with agility? Roland Smart, podcaster, author of “The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage” and Vice President of Marketing for Pantheon*, shared his insight on the subject at Digital Summit Minneapolis this week. For starters, ...
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How to Use Podcasting to Help Your Brand

August 16, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. More than half of all Americans over the age of 12 have listened to at least one podcast, with virtually a third downloading or streaming a minimum of one per month (up from one in four people two years prior). That dwarfs the number of nationwide active users on Twitter. And if most forward-thinking companies wouldn’t dream of ignoring a major ...
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Digital Marketing News: Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More

US digital ad spend up 18% YoY, new IAB report says
Digital advertising expenditures in the U.S. increased by 18 percent year-over-over from the first quarter of 2018, hitting $28.4 billion, with paid search comprising some 40%, according to new report data from the Interactive Advertising Bureau (IAB). ClickZ B2B Buyers Prefer Email, But That’s Only One Of Their Demands, Study Finds
41 percent of B2B buyers consider email as their preferred channel, with some 57 percent ...
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4 Marketing Productivity Tips from Workfront’s Mike Riding #DSMPLS

Does work follow you home? When was the last time you had a work week that was actually 40 hours? Marketers often feel pressed for time and overworked. In fact, according to recent Workfront research:

• 64% say they’re being asked to come up with new ways of working
• 58% are so swamped, they don’t have time to think beyond their daily tasks
• 56% they’re completely overwhelmed.

Mike Riding, Workfront’s Director of Digital ...
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…..Full Market News Library