The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.

 

Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!

Finding Your Brand Voice — How to Write Copy That Sounds Like You

Opinions expressed by Entrepreneur contributors are their own. It seems like "brand voice" is the buzzword of 2023, but it's more than just a trend. Nailing your brand voice is key so you can differentiate yourself and build your business in an authentic way.The problem is that understanding your own brand voice is arguably one of the most difficult tasks for an entrepreneur. Resource Library Page ...
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The Art of Persuasion in UI/UX Design — How to Nudge Users to Action

Opinions expressed by Entrepreneur contributors are their own. Persuasion in UI/UX design refers to the intentional use of design elements, techniques and psychological principles to influence and encourage users to take specific actions or make desired decisions. It involves crafting the user experience in a way that motivates and convinces users to engage, convert or adopt a particular behavior.Persuasive design aims to create a seamless and compelling user journey by leveraging visual, interactive and informational ...
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3 Unexpected Technology Duos That Will Supercharge Your Marketing

Opinions expressed by Entrepreneur contributors are their own. Almost every superhero has a sidekick. It's not that Batman isn't capable of amazing feats on his own, it's just that he can accomplish so much more with Robin at his side. Duo do-gooders, or even partners in crime, can be unstoppable together rather than alone. Would Abbot be as funny without Costello? Would Bonnie be able to get away without Clyde?Take your pick of combos; it ...
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Strategies For Successful Product Launches

Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast, I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast. Her new book The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win, is a ...
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Por qué los videos de gatitos son tu competidor número uno y cómo puedes vencerlos

Es probable que hayas estado en una docena de reuniones de marketing que comenzaron con alguien diciendo: "Pensemos en nuestra competencia por un minuto". Apuesto a que hubo algunas personalidades tipo A (¿tal vez tú?) que han hecho su tarea y descargado la lista completa de marcas que hacen algo similar a ti o influencers que hablan de los mismos temas. Estoy convencida de que los videos de gatos deberían considerarse una competencia seria, pero ...
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Beyond Marketing — How Brands Can Truly Support the Black Community on Juneteenth

Opinions expressed by Entrepreneur contributors are their own. As Juneteenth approaches, brands are again preparing to commemorate this day. While the holiday has been celebrated within the Black community for quite some time, it was not until 2021 that it became a federal holiday. Juneteenth has become more commercialized in recent years, and some companies have received much backlash surrounding their rollouts. As a result, brands need to approach their Juneteenth marketing efforts with care ...
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