The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.

 

Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!

The Key to Online Advertising Is Tracking Results

In the olden days, advertising was an expensive and risky prospect. Brands would spend lots of money up front on print ads, television commercials, or radio spots. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space. And they did all this without much insight into whether or not the concept would actually be successful. Fortunately for today’s small business owners, tracking ...
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The Universal Translator: How Marketers Can Improve Communication with Internal Stakeholders

Star Trek is one of my favorite franchises. It’s a beacon to guide humanity to a brighter future: One without wars and scarcity, dedicated to discovery and enlightenment. (Can you tell I really loved the Picard series premiere?) (He has a PIT BULL named NUMBER ONE.) Photo Credit: CBS But the best tech in all of Star Trek isn’t the transporter, the replicator, or even the holodeck. It’s the universal translator, a gizmo that can ...
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In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down

We are living in the age of speed: faster connections, faster answers, faster service. People expect many things to happen instantly, in real-time, and technological advancements are increasingly making it possible. As such, it might seem counter-intuitive to suggest that we as B2B marketers are wise to slow our roll. Sometimes we tend to go through the motions too quickly, or in the wrong order, and it can hurt our results. In fact, it can ...
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Clone of Weekend Favs January 25

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

The Exact Videos You Should Use in Each Stage of the Buyer Funnel

Combining video marketing with your sales funnel forms a very strategic combination. January 24, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Everyone knows that video marketing and sales funnels are two powerful tools in the quest to capture buyers, but what about combining the two to leverage the effects of video marketing within your sales funnel? Together, they can form a very strategic combination that helps your prospects identify a ...
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Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020
Marketing and advertising spending in the U.S. is set for strong growth during 2020, according to newly-released forecast data showing a high-point of nearly $390 billion, representing a 7.2 percent increase from 2019, while online ad spend is expected to grow even more, hitting 14.5 percent, the report from Winterberry Group notes. Adweek Google: Webpages with Featured Snippets Won’t Appear Twice on Page ...
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…..Full Market News Library

Management Project Examples

  • Second Saturday Of El Dorado Hills Art Walk

    An El Dorado Hills monthly, summer art, food, business and entertainment event for the entire family! Its focus is to provide a fun and safe community to promote local artists and exposure to the local small businesses.
    CASE STUDY DETAILS

  • Explore Rancho Cordova Magazine

    This annual full color print magazine has been designed for new residents and tourists to experience what Rancho Cordova, California has to offer. This publication features local events, businesses and community resources.
    CASE STUDY DETAILS