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How to Stay Visible in the AI Search Era
Listen to the full episode:Episode Summary In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors. Search engine optimization (SEO) is no longer about simply ranking for keywords. As I explain ...
The Future of Local SEO in the Age of AI with David Hunter
Listen to the full episode:Episode Summary In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews David Hunter, CEO ofLocal Falcon andEpic Web Studios, to explore the rapidly evolving landscape of local SEO.With over 15 years in digital marketing, David brings a grounded and tactical perspective on how businesses can thrive amidst the rise ofAI-generated search overviews, shifting ...
From Rankings to Relevance: How One Remodeling Contractor Is Winning in the Age of AI Search
TL;DR Search is shifting from keywords to conversational queries and AI-driven answers. Remodeling contractors can win by becoming the trusted source answer engines rely on. The Duct Tape Marketing Search Visibility System (SVS) outlines a practical path forward. Strategy First is the foundation—defining your ideal client and unique message is non-negotiable. Content needs to be structured, scannable, and conversational to ...
Why AI Is Reshaping Every Stage of the Buyer’s Journey
Listen to the full episode: Episode Overview In this solo episode of the Duct Tape Marketing Podcast, marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey. He revisits the foundational concept of the Marketing Hourglass and explores how every stage—from awareness to referral—requires fresh thinking in a world where AI tools are now ...
How AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It
1. Introduction: The AI Tsunami in B2B Marketing Let’s get real—AI isn’t coming for B2B marketing. It’s already here, and it’s shaking the foundation of how buyers find, evaluate, and choose vendors. If you’re still treating AI like some futuristic gadget, you’re missing the point. Buyers—especially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makers—are digital-first, ...
Why It’s Time to Retire the Idea of Retirement with Derek Coburn
John Jantsch (00:01.085) Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Derek Coburn. He's a seasoned financial advisor and entrepreneur with over 25 years of experience. He is the co-founder of Cadre, an exclusive community of CEOs and entrepreneurs, which he launched with his wife, Melanie. Derek is ...
How The Nova Method Is Redefining PR and Brand Trust in the Age of AI
Listen to the full episode: In this episode of the Duct Tape Marketing Podcast, I interviewed Christine Perkett, a veteran entrepreneur and marketing communications expert with nearly 30 years in the field. Christine is the co-founder and CEO of The Nova Method, a PR and communications firm grounded in what she calls an “audience-first strategy,” built for a world shaped ...
Agency Dependency vs. Marketing Ownership: What’s Right for Your Business?
Is outsourcing your marketing giving you what you really want?With endless tools, AI platforms, and marketing experts available today, it’s no surprise that small business owners often feel overwhelmed. One common response to that overwhelm is hiring an agency or consultant to manage marketing on your behalf.But here’s a question worth asking:Is agency dependency actually helping your business grow—or is ...
Why Most Small Business Marketing Fails (and How to Fix It in the Age of AI)
If you're a small business owner struggling to understand why small business marketing fails, you're not alone. With so many tools, agencies, and AI solutions available, it should be easier—but for many, it's more confusing than ever.Here’s the good news: It’s not your fault. And it’s absolutely possible to turn things around.Why Marketing Feels So Complicated in 2025The marketing landscape ...