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Why the Traditional Agency Model Is Broken and What Comes Next
The traditional agency model is no longer built for today’s small businesses. In this article, Sara Nay explains the anti-agency model and how strategy-first marketing, fractional leadership, and AI can help businesses own their marketing instead of outsourcing it blindly.For the last 15 years, I have lived inside the agency world.I have been an intern, a community manager, an account ...
Are Algorithms Making Us Stupid?
Spotify Wrapped is a brilliant marketing play. Every year, millions of people gleefully share their top songs, favorite artists, and most-listened-to genres, essentially turning their personal data into free advertising for the streaming giant. But while it’s fun and feels personalized, it also sheds light on something deeper—and a little unsettling—about the world we live in today.This year, my #1 ...
The More Mindset: Rewiring Your Thinking for Purpose, Confidence, and Results
John Jantsch (00:01.304) Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and my guest today is Diana Pagano. She is a mindset coach, entrepreneur, international speaker and author of a book we're going to talk about today, The More Mindset, Break Mental Limits and Step Into Extraordinary Results. Drawing on neuroscience and ...
Top 10 Duct Tape Marketing Podcast Episodes of 2025
As we close out 2025, I’ve been reflecting on the conversations, insights, and big ideas that shaped this year on the Duct Tape Marketing Podcast. The pace of change in marketing hasn’t slowed for a second, and small businesses continue to reinvent, experiment, and build stronger connections with the people they serve. This year was filled with curiosity, innovation, and ...
Why Your Business Needs a Marketing Operating System
Listen to the full episode: Episode Overview In this solo episode, John Jantsch breaks down a major innovation in small business marketing: the Marketing Operating System. After decades of helping businesses grow with a strategy-first approach, John explains why it is no longer enough to just run campaigns or chase tactics. He introduces the Marketing Pyramid, a strategic spine that ...
Grow Your Business with the Marketing Hourglass Framework
I created the Marketing Hourglass™ after years of working with small businesses that felt overwhelmed by disjointed tactics. Agencies chased big budgets and flashy campaigns, while consultants dropped in and out without leaving a sustainable system. I believed marketing should work like any core business function; systematic, practical and focused on results. That insight became a framework, then a book and ...
Why Great Employees Don’t Always Make Great Managers
Listen to the full episode:Episode Overview: In this episode of the Duct Tape Marketing Podcast, host John Jantsch talks with Ashley Herd — founder of Manager Method and former Head of HR at McKinsey — about what it really takes to be an effective, empathetic manager. Herd argues that many managers are “accidental”: promoted because they excelled individually, without any ...
Using AI to Convert More Leads and Save Time
Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Joe Gagnon, co-founder and CEO of Raynmaker, an AI-native sales platform built specifically for small businesses. Joe shares how AI can take over the hardest part of running a small business—consistent, reliable selling—without sacrificing trust or human connection. They discuss AI-powered call ...
Become Impossible to Ignore: Market Eminence with David Newman
Listen to the full episode:Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes back David Newman—keynote speaker, bestselling author, and creator of The Selling Show podcast. David’s latest book, “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth,” dives into how experts, consultants, and CEOs can escape ...