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Why Inner Excellence Creates Outer Success

Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Jim Murphy, high-performance coach, speaker, and creator of the Inner Excellence Methodology. Jim has coached world-class athletes, Olympians, and business leaders, helping them master the inner game that leads to breakthrough results. He shares the story behind his book’s viral moment with ...

Marketing in the Era of Uber Trends

Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Michael Tchong, innovation expert, futurist, and founder of Uber Trends. Named “America’s most influential trend spotter” by Daily Telegraph, Michael has helped brands like Apple, Amex, and Mercedes-Benz anticipate seismic shifts in technology and consumer behavior. Michael breaks down the difference between ...

Why Peer Groups Accelerate Success

Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Victoria Downing, president of Remodelers Advantage—the leading peer group and business improvement resource for remodeling company owners. With over three decades of experience, Victoria explains how peer groups, professional training, and a focus on both profit and work-life balance have helped thousands ...

How to Own Your Small Business Marketing with Sara Nay

Listen to the full episode: Overview In this second episode of a special series on her new book “Unchained,” Sara Nay returns to the Duct Tape Marketing Podcast to join John Jantsch in breaking down the shift from traditional agency dependency to a practical, strategy-first, AI-enabled in-house marketing model. Sara explains why the agency model is breaking down for both ...

Why Branding Begins With Your Team Culture

Listen to the full episode:Overview In this episode of the Duct Tape Marketing Podcast, guest host Sara Nay talks with Rhea (“Ray”) Allen, president and CEO of Pepper Shock Media and host of the Marketing Expedition Podcast. Rhea shares her expertise on how small businesses can intentionally connect their internal culture and external brand, why storytelling and authenticity matter more ...

Should You Hire a Fractional CMO? Here’s Who It’s For (and Who It’s Not For)

After working with thousands of business owners over the last three decades, I can tell you one thing with certainty: the marketing leader you hire, or don’t hire, can make or break your growth. TL;DR A Fractional CMO can be a game-changer for businesses with clear growth objectives, leadership buy-in, and a team ready to execute. If you lack goals, ...

The Secret Weapon of Great Brands

Listen to the full episode:Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Laura Ries, globally recognized branding strategist, bestselling author, and president of Ries & Ries. Laura shares insights from her new book, “The Strategic Enemy: How to Build and Position a Brand Worth Fighting For.” The conversation explores why brands need a focused enemy, ...

Empowering Small Business with AI & Strategy

Listen to the full episode:Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Sara Nay, CEO of Duct Tape Marketing and author of “Unchained.” Drawing on over 15 years of experience in every agency role—from intern to CEO—Sara explains why the traditional marketing agency model is broken for both clients and agencies. She introduces the “anti-agency” ...

Unlocking Hidden Profits with Stacey Hylen

Listen to the full episode:Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Stacey Hylen, internationally recognized business coach, growth strategist, and author of “Hidden Profits: More Clients and Cash.” Stacey shares actionable insights on how business owners can uncover untapped revenue, raise prices with confidence, and create long-term client relationships—often without spending a dime on ...