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Empowering Small Business with AI & Strategy
Listen to the full episode:Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Sara Nay, CEO of Duct Tape Marketing and author of “Unchained.” Drawing on over 15 years of experience in every agency role—from intern to CEO—Sara explains why the traditional marketing agency model is broken for both clients and agencies. She introduces the “anti-agency” ...
Unlocking Hidden Profits with Stacey Hylen
Listen to the full episode:Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Stacey Hylen, internationally recognized business coach, growth strategist, and author of “Hidden Profits: More Clients and Cash.” Stacey shares actionable insights on how business owners can uncover untapped revenue, raise prices with confidence, and create long-term client relationships—often without spending a dime on ...
Do This Instead: How to Adapt Your Marketing to the AI-Shaped Buyer Journey
TL;DR AI has fundamentally altered how buyers discover, evaluate, and choose solutions. The marketing funnel is no longer a straight line — it’s an ongoing conversation between the buyer and AI assistants like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. The Duct Tape Marketing System still works — it just needs to evolve. The Strategy Before Tactics principle still ...
Is Traditional Marketing Dead? Why Strategy Wins in the Age of AI
Over the past 15 years, I’ve watched marketing evolve in ways we never could’ve imagined. When I started as an intern at Duct Tape Marketing, the name of the game was execution. Do the work. Deliver the thing. Check the box.Back then, success meant staying busy. Creating deliverables, managing campaigns, launching tactics. And honestly, that model served us well for ...
The Long-Haul Leader with Chris Ducker
Listen to the full episode:Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Chris Ducker, serial entrepreneur, bestselling author, and founder of Youpreneur. Chris shares lessons from his new book, “The Long-Haul Leader: How to Lead and Win in the Long Game of Business,” and explains why sustainable success requires patience, consistency, self-care, and transparency. The ...
Marketing That Connects and Converts
Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Talia Wolf, internationally recognized conversion optimization expert, keynote speaker, and founder of GetUplift. Talia shares insights from her new book, “Emotional Targeting: When Hearts Boost Sales, Own the Market,” and explains how brands can dramatically improve conversions by understanding and appealing to ...
Helping Stakeholders Help Themselves
Listen to the full episode:Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch talks with Bill Shander, information designer, data communications expert, and founder of Beehive Media. Bill shares insights from his new book, “Stakeholder Whispering: Uncover What People Need Before Doing What They Ask.” The conversation covers how to turn complex data into clear, actionable stories, ...
SEO’s Next Era: Manick Bhan on AI, Content Strategy, and Building a Brand That Lasts
Listen to the full episode:Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Manick Ban, founder and CTO of Search Atlas—a next-generation SEO and content marketing platform. Manick shares his journey from building RankPay to scaling Search Atlas, and explains why the future of SEO depends on actionable insights, platform integration, and building a brand people ...
The Website Is No Longer the Marketing Hub: How AI Is Reshaping Customer Journeys
Marketing has shifted. Your website is no longer the central hub of your customer’s journey. AI-powered assistants, chatbots, and large language models are now curating content and guiding buyer behavior in ways your site never touches. If you’re not structuring content for AI visibility or building assets that live beyond your domain, you’re falling behind. This post breaks down what ...