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Clone of Why Leaders Need Better Perspective, Not More Data
Catch The Full Episode Overview Back from the vault because the AI angle has only gotten sharper since it first ran. John Jantsch talks with leadership expert Cornelia Choe about a concept she calls perspective blindness. Choe explains the common phenomenon of believing you see the whole picture when you’re really only looking at a slice of it, and how ...
How AI Is Changing Trust, Content, and Customer Relationships
Catch the Full Episode: Overview In this episode of the Duct Tape Marketing Podcast, Sara Nay sits in for John Jantsch and talks with Heidi Ellsworth, president of Roofers Coffee Shop, about how small businesses build trust with customers. Ellsworth has spent more than 30 years in roofing, much of it helping tradespeople and small business owners tell their stories ...
Why Marketing Agencies Must Shift From Deliverables to Strategy
Catch the Full Episode Overview 9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian Gerstner has the research to explain how both are true, and it’s less dire than it sounds. Gerstner co-founded Agency Core, which surveyed 579 agency leaders and 400 clients ...
AI Is Rewriting How Customers Choose Your Business
Catch the Full Episode Overview 9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian Gerstner has the research to explain how both are true, and it’s less dire than it sounds. Gerstner co-founded Agency Core, which surveyed 579 agency leaders and 400 clients ...
The Marketing Channel AI Can’t Commoditize
Catch The Full Episode Overview Marketing output is up everywhere, and John Jantsch has good news about where to point it. AI has made it easy for anyone to put out decent marketing content, so the businesses that stand out now are the ones building genuine trust, not churning out more content. Buyers lean on AI engines to help them ...
Rethinking the customer journey in the age of AI
Think about the last time you needed a service you’d never bought before. A new accountant. A contractor. Someone to fix your marketing.Where did you start? For more and more buyers, the honest answer is: they asked AI. The research backs this up. 6sense found that 94% of buyers used a generative AI tool during their most recent purchase process ...
AI Can Create Content. It Can’t Create Thought Leadership
Catch The Full Episode Overview What if the ideas you already have are worth more than any marketing campaign you could run? That’s the question at the center of this conversation with Peter Winick, founder and CEO of Thought Leadership Leverage and co-author of The Thought Leadership Handbook: How the Experts Elevate Their Big Ideas and How You Can Too ...
Did AI Make Referrals Your Most Important Marketing Channel
Something odd is happening in marketing right now.Output is way up. Results are down. Business owners tell me they’re publishing more content, sending more email, and running more outreach than ever, and the phone rings less than it did 2 years ago. Here’s what I think is going on. The great flattening AI made competent marketing cheap. Any business can ...
Stop Selling to People Who Were Never Going to Buy
Catch The Full Episode Overview Most founders spend years chasing customers who love their product but never buy. In this episode, John Jantsch talks with Rob Snyder, a serial startup founder, Harvard Innovation Labs fellow, and operating partner at Grix VC, about the pull framework: a four-part model for identifying the customers who are practically guaranteed to buy because reality ...