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With A Spotlight On Artificial Intelligence, GITEX Global Returns For Its 43rd Edition In Dubai From October 16-20, 2023
You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. The 43rd edition of the annual Dubai-based tech event, GITEX Global, which will take place from October 16-20, 2023 at the Dubai World Trade Centre (DWTC), is set to have more than 6,000 exhibitors, with the gathering also expected to be the largest showcase of artificial intelligence (AI) thanks ...
The Key to Developing More Informed and Inclusive DEI Marketing Strategies
Opinions expressed by Entrepreneur contributors are their own. Diversity, Equity and Inclusion (DEI) have moved beyond trendy terms to become vital pillars of modern-day business models and marketing strategies that can truly move the needle. Many companies have recognized its importance, with 80% of United States employers having DEI strategies underway.Yet, there's room to strengthen the impact of these initiatives ...
When to Know If Rebranding the Right Move For You — and What You Should Focus on When It’s Time
Opinions expressed by Entrepreneur contributors are their own. Should you rebrand? On average, 74% of the S&P companies rebrand within the first seven years. Rebranding is a significant endeavor that can evoke a mix of emotions for companies. It involves many variables and can be both exciting and scary. There are a lot of questions my clients have on whether ...
Weekend Favs September 23
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took ...
Why Brands are Becoming the New Badges of Belief and Belonging
Opinions expressed by Entrepreneur contributors are their own. People are increasingly leaving their previous places of belonging. The past decade has witnessed seismic shifts in society, driven by the proliferation of smartphones, the ubiquity of social media and the rise of remote work.These changes have reshaped the way we perceive ourselves and construct our identities. Traditional affiliations, such as religious ...
Elevate B2B Marketing News Weekly Roundup: Experiences Drive Brand Success, New Dall-E 3, & X’s Paid Future
B2B Content Promotion in 2023: Channel and Format Trends [Report]97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three ...
AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding
Opinions expressed by Entrepreneur contributors are their own. In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI can't replicate the genuine human touch, it's emerging as a powerful tool to forge authentic connections with consumers.In the competitive business landscape, companies of all sizes are looking for opportunities ...
5 Ways Entrepreneurs Can Boost Their Visibility with Affiliate Marketing
Opinions expressed by Entrepreneur contributors are their own. Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining engagement with current and potential customers. Partner marketing plays a crucial role — not only because of transparent ways to measure the ROI and awareness but also because of its ...
How a Solopreneur Creates Word-of-Mouth Marketing Magic
Opinions expressed by Entrepreneur contributors are their own. Starting and growing a small business alone is a unique challenge, which Trickery owner Aaron Rabkin knows all too well. At Trickery, a magic and comedy show in Chicago, Aaron does it all: hosts the show, writes the scripts, manages the finances, and even cleans the entire venue.Aaron opened Trickery six years ...