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Why Leaders Need Better Perspective, Not More Data
Catch The Full Episode Overview Most leaders believe they see the whole picture. The trouble is, we all have blind spots. In this episode of the Duct Tape Marketing Podcast, John Jantsch talks with international leadership expert Cornelia Choe, co-author with Marshall Goldsmith of The Panoramic Leader: How Great Leaders See Differently. Choe unpacks what she calls perspective blindness. The ...
AI Has Leveled the Marketing Playing Field
Catch the Full Episode:Overview Most small business owners assume neuromarketing and behavioral science are tools reserved for big brands with big budgets. In this episode, John Jantsch talks with Roger Dooley, author of three books on the intersection of brain science and business, about his latest release, The Persuasion Engine. Dooley explains why AI has effectively democratized decades of behavioral ...
Why Video Marketing Builds Customer Trust in the Age of AI
Catch the Full Eisode:Overview Automation is everywhere in small business right now, from chatbots to email sequences to review requests. The question Doug Dibert Jr. raises on this episode is a pointed one: as you add more AI to your customer communication, are you accidentally making people trust you less? Dibert, founder and CEO of the white label video platform ...
Your Marketing Doesn’t End When Someone Buys | 7 Steps to Small Business Marketing Success – Episode 6
Catch the Full EpisodeOverview In step 6 of the 7 Steps to Small Business Marketing Success, John Jantsch makes the case for the part of marketing most founders quietly neglect: the customers they already have. The typical business pours close to 90 percent of its budget into winning new customers and only about 10 percent into keeping, reactivating, and growing ...
The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success – Episode 5
Catch the Full Episode: Overview If your biggest marketing channel disappeared tomorrow, how long before your pipeline dried up? For most small business owners John talks to, the honest answer is 30 days or less. That fragility is the hidden cost of renting your pipeline instead of owning it, and it’s the focus of Step 5 in the Seven Steps ...
Your Marketing Probably Has All the Pieces. Here’s Why That’s Not Enough
Most founders who’ve been at this for a few years have pieces. Some strategic clarity. A decent presence. Content running, mostly. Owned channels being built. Customer work happening somewhere. The pieces are disconnected. Nobody owns the full picture. Different parts run on different rhythms. Reporting covers what each piece did in isolation, not whether the whole thing is moving. That’s ...
7 Steps to Small Business Marketing Success – Episode 4
Catch the Full EpisodeOverview Every founder I talk to is excited about AI content tools. Most of them should be a little nervous. The market is being flooded with content that reads fine and means nothing, and when you add to that pile, you do not rise above it. You disappear into it. In this solo episode of the Duct ...
7 Steps to Small Business Marketing Success – Episode 3
Catch the Full Episode Overview For 20 years, small business marketing came down to one question: can Google find you? That still matters. It is no longer the whole answer. Buyers now ask ChatGPT, Perplexity, and Claude very specific questions, get a short list of names back, and trust what they read. If your business is not on that list, ...
The Back Half of the Hourglass Is Where Your Best Growth Lives
The Marketing Hourglass has 7 stages: Know, Like, Trust, Try, Buy, Repeat, Refer. Most small businesses have systems for the first five. They know how to get found, how to build some trust, how to close. Then the marketing ends. Repeat and Refer, the back half, get left to chance. Good work, happy customers, and hope. That’s expensive. And it ...