We work hard to keep current articles written by professional marketing and business specialists available to our new and existing partners.

Please note: We do not endorse nor are we responsible for the results of the article content of this library (unless it is written by us).

To search the library of articles, please enter the keyword or phrase in the search below:

TopRank Marketing’s Ashley Zeckman Shares How to Build Consumer Trust with Influencers #DSMPLS

In a world of consumer distrust, especially when it comes to marketing messages, it can sometimes feel like you’re living in the “Upside Down.” Everything that you thought was true about marketing and how you engage with customers and buyers is now different. In fact, sometimes nothing seems to make sense anymore. In fact, Edelman found that less than 50% ...
Read More

Weekend Favs August 17

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I ...
Read More

Pantheon’s Roland Smart Details the Secret to Agile Marketing Transformation #DSMPLS

Run a Google search for “agile marketing” today and you’ll see 144 million results. It’s an insanely hot topic, which has steadily grown more applicable and desired from it’s “Scrum” beginnings. Why are marketers today so obsessed with agility? Roland Smart, podcaster, author of “The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage” and Vice President of Marketing for ...
Read More

How to Use Podcasting to Help Your Brand

August 16, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. More than half of all Americans over the age of 12 have listened to at least one podcast, with virtually a third downloading or streaming a minimum of one per month (up from one in four people two years prior). That dwarfs the number of nationwide ...
Read More

Digital Marketing News: Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More

US digital ad spend up 18% YoY, new IAB report saysDigital advertising expenditures in the U.S. increased by 18 percent year-over-over from the first quarter of 2018, hitting $28.4 billion, with paid search comprising some 40%, according to new report data from the Interactive Advertising Bureau (IAB). ClickZ B2B Buyers Prefer Email, But That’s Only One Of Their Demands, Study ...
Read More

4 Marketing Productivity Tips from Workfront’s Mike Riding #DSMPLS

Does work follow you home? When was the last time you had a work week that was actually 40 hours? Marketers often feel pressed for time and overworked. In fact, according to recent Workfront research: 64% say they’re being asked to come up with new ways of working 58% are so swamped, they don’t have time to think beyond their ...
Read More

How Blockchain Principle Can Boost PR Outcomes

A decentralized approach to marketing might be the ticket. August 15, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. The principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to connectivity," and that "by getting rid of the central server, there is no single entity ...
Read More

Don’t Space Out: How to Use ‘Storm Area 51’ to Create Buzz for Your Business

The Storm Area 51 meme could be the perfect way to generate social media heat for your business. August 15, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Following close behind the social media movement Storm Area 51, Bernie Sanders announced that he would declassify Area 51 and publicly discuss aliens if elected president. So what ...
Read More

How to Make PR Work For You

Here are the decisive factors you won't learn in an online marketing course. August 15, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I study successful entrepreneur Neil Patel's insights a lot. His blog posts are great, and I always tend to share them with my colleagues because they provide tons of value. Gary Vee and ...
Read More