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Free Webinar | April 7: Top Tips for Video Interviews in the New World

Our expert and author Kanika Tolver is here to help you make the transition from in-person to video interviews. April 1, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. With the COVID-19 crisis, job seekers and employers had to quickly shift from in-person interviews to video interviews. For many of us, video interviews are brand new ...
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How to Get 5-Star Reviews on Upwork

Freelance life isn't flawless, but your reviews can be. April 1, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Freelancers and workers in the gig economy are more dependent than ever on client reviews to influence peoples’ decisions to work with them. After years of freelancing on Upwork and now also running my own agency, I'm ...
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34 Critical Tips for Creating Enewsletters That Get Opened and Read

Learn how to write enewsletters that make prospects reach out for more. April 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble Whether you’re building brand awareness, generating leads or making direct sales, there are ...
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Creating Promotional Products That Make an Impact

Marketing Podcast with Mark Graham & Bobby Lehew On this episode of the Duct Tape Marketing Podcast, I sit down with Mark Graham and Bobby Lehew of commonsku. Graham is commonsku’s president and Chief Brand Officer and Lehew is Chief Content Officer of the company that creates software for the promotional products industry. Promotional products are one of those marketing ...
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5 Stars: 20+ Tips to Invigorate Your B2B Marketing Using Testimonials & Reviews

What’s in a review? With the right client testimonials and customer reviews, B2B brands can increase trust and loyalty in uncertain times while strengthening existing connections and fostering new ones. Your brand may even be sitting on a goldmine of evergreen trust-building user-generated content. Let’s take a look at 20+ tips to invigorate and expand your B2B marketing toolkit with ...
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SEO Needs to Be Part of Your PR Strategy

No, PR and SEO are not the same thing. But for best results, they belong together. March 31, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Interestingly, although I lead a PR company, we don’t do SEO. However, I strongly consider SEO know-how one of the most essential advantages a PR business can have. The guiding ...
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Building a Culture of Trust and Belonging

Marketing Podcast with Mike Robbins Today on the Duct Tape Marketing Podcast, I sit down with leadership expert, speaker, and author Mike Robbins. Robbins started his career as a professional baseball player, and it’s his background in sports that originally piqued his interest in leadership and teamwork. Many of the elements that he saw influencing the success of sports teams ...
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How to Create a Brand Style Guide

When you’re starting your business, you spend a lot of time considering your brand. You want to find a name that fits just right and design a logo that represents the essence of who you are and what you do. Once it’s out in the world, though, it’s tougher to protect that beautiful brand you’ve created. You want people to ...
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How Barstool Sports Built Its Brand

Erika Nardini, CEO of Barstool Sports, discusses how her experience with the early days of the internet prepared her to run this fast-growing media brand. March 31, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, Barstool Sports CEO Erika Nardini shares her thoughts on: Why she never thinks about being ...
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