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6 Simple Tips for Standing out on Google During the Holiday Season

Know what Google's Custom Intent Targeting can do? It's time that you learn. December 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. For most businesses, the holiday season is hands-down the most profitable time of the year. The National Retail Federation reports that holiday-season consumer spending has increased by more than 3 percent year-over-year since 2010 ...
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How To Build Business Momentum and Escape the ‘6-Figure Hamster Wheel’

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Learn Adobe Photoshop, Illustrator, and InDesign For Less Than $35

This 41-hour training covers Adobe's most important graphic design tools to help you fast-track a creative career. December 14, 2018 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners ...
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The 5 Biggest Mistakes Businesses Make on Instagram

Instagram is a valuable channel for most businesses, unless you're making these common mistakes. December 14, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Instagram has now surpassed the 1 billion user mark so it has undoubtedly become a crucial marketing channel for businesses to consider. But, while some businesses are nailing it and driving significant ...
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Digital Marketing News: Facebook’s Sponsored Results, Google+ Shutdown, Consumer Brand Trust, Instagram’s Ad Spend Up

Facebook relaunches search ads to offset slowing revenueFacebook has announced that it will relaunch its sponsored search results and Marketplace advertising. This is the return of an option unavailable to digital marketers since 2013, a move that could help Facebook offset recent decreased revenue trends. TechCrunch Consumers Say Brands Ask for Too Much InformationBrands asking for too much personal information ...
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How to Tap Into Community and Drive Engagement With Live Experiences

Live experiences a are great way to positively grow your brand image. December 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. "Customer engagement" is a broad term used by brands for different reasons. Of course, one thing can be said across the spectrum: Customer engagement defines the emotional connection between brands and their customers. Related: Lady ...
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This Is the Most Profitable Way to Sell Your Online Courses

Eric Siu sits down with Joel Erway from Experts Unleashed to talk about the right approach to attract customers to your classes. December 13, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Joel Erway about how he made eight figures from selling online courses. The marketing pro ...
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You Can Use Data to Woo Your Customers — Here Are 3 Ways How.

Want more emotionally connected buyers? Make data your wingman. December 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Many people consider themselves loyal to at least one, if not several, brands. Yet in many cases, the difference among competing brands’ actual products or services is barely noticeable, especially to outsiders. Really, is one restaurant’s chef ...
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What to Do When a Client Says, ‘I Can’t Afford You’

Hint: The answer is not to lower your price. December 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Ask any entrepreneur what words strike fear into their hearts, and "I can't afford it" is near the top of the list. This phrase is a huge letdown, especially when you know in your heart you can ...
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