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Clone of Weekend Favs September 7th
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took ...
The 7 Ways You Might Be Doing Email Wrong
The Duct Tape Marketing Podcast with Jay Schwedelson In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed approach. He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines. Jay Schwedelson also founded GURU Media Hub, hosting ...
Charge More With The Power of Pure Motive Service
The Duct Tape Marketing Podcast with Joe Crisara In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue. The thoughtful and wholesome ...
Content Localization Tips From the Experts
Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands that otherwise have highly robust and effective SEO strategies in place. But that’s also what could make it such a key differentiator for you. When you take the time to accurately localize your content, your brand won’t just feel like ...
Weekend Favs August 31st
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took ...
Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid
Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.With AI evolving fast, attention spans shrinking, social media algorithms constantly changing, unpredictable ad costs, and tighter privacy rules, it’s easy to get caught up in the latest "quick fixes."But what your business—or your clients' businesses—really needs ...
Why AI Continues to Suck at Original Content?
The Duct Tape Marketing Podcast with John Jantsch In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated? I refer to content not as a tactic but as the voice of strategy. But how can AI be ...
(Un)Limiting Beliefs
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing. I’ve never really understood the insane popularity of Simon Sinek’s ‘Find your why notion.‘ I mean, it’s been said ...
Here’s How 11 Expert Marketers Define B2B Influencer Marketing
What is B2B influencer marketing? I get asked this question quite often. Especially by non-marketers, who have the assumption I work with a Kardashian selling makeup. Let’s begin with the distinction between B2B and B2C influencer marketing. A slightly more B2C-centric definition comes from McKinsey: “Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products ...