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Weekend Favs December 14

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I ...
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A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)

Here's how brand consistency can help you put competitors in your rearview mirror. December 13, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. The goal of any brand is to provide a recognizable, positive brand identity people will remember. Without a consistent brand presentation, you cannot achieve that goal. Why? There's a phenomenon known as context-dependent ...
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Digital Marketing News: TikTok Influencer Engagement Data, Google Post-Page & Brin, Reddit Grows Userbase, & Digital Ad Spend Rises

1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020In 2020 marketers expect to increase spending the most on Instagram, YouTube, Google, and LinkedIn, with some 33 percent also predicting more ad spending on rising upstart TikTok, according to newly-released survey data. Facebook, Twitter, and Snapchat were the platforms expected to see the most marketers decreasing ad ...
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3 Content Hacks Every E-Commerce Marketer Should Know

There's more than enough material to sustain your campaign. You just have to know where to look. December 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When you’re building a fast-growing e-commerce brand, you can’t escape the importance of content. It shows up everywhere. You use content to describe products, tell your story, educate customers ...
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How to Excel in the Housing Market According to This Seven-Figure Real Estate Entrepreneur

Connect deeply with potential clients by guiding them through a psychological journey of getting to know, like, and trust you, says Jess Lenouvel. December 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This article is written by Jess Lenouvel, realtor for over a decade and founder of The Listings Lab For Realtors, a multiple-seven-figure business ...
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Break Free B2B Series: Maliha Aqeel on How to Ace B2B Company Culture

Maliha Aqeel, Assistant Director of Brand, Marketing and Communications at Ernst & Young, is known for being a staunch advocate of the three C’s that drive brands: content, customer, and culture. But when Maliha sat down with TopRank Marketing’s Joshua Nite for a Break Free B2B interview at Content Marketing World this past fall, she had one “C” at the ...
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How to Integrate Chat Into Your Marketing

Marketing Podcast with Mike YanPodcast Transcript Today’s guest on the podcast is Mike Yan, CEO of chat marketing platform ManyChat. ManyChat is a platform that allows you to automate chat and bring together Facebook Messenger and SMS to reach your customers on their terms. Their simple templates allow you to build a chatbot in minutes, where you can do everything ...
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Transcript of How to Integrate Chat Into Your Marketing

Back to Podcast John Jantsch: This episode is a Duct Tape Marketing Podcast, and is brought to you by pixelz.com. You’ve got to make those images look great. If you want them to pop, if you want them to represent your products, this is a retouching service to make your images look great. John Jantsch: Hello and welcome to another ...
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What You Can Learn from Competitive Research to Improve B2B Content Marketing Performance

Pablo Picasso famously said: “Good artists borrow; great artists steal.” Except that he probably didn’t come up with that zinger on his own. It’s been attributed to everyone from Mark Twain to TS Eliot. Which proves the point: For memorable content, steal what you can and make it your own. Your content is competing for your buyers’ attention. To make ...
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