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What Can The End Of Alcohol Prohibition Teach Cannabis Entrepreneurs?

Research, regulations and consumer sentiments move more quickly today than they did in the 1930s. But cannabis entrepreneurs can learn a lot from their predecessors. October 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As the United States crawls slowly toward the end of the cannabis ban, the end of alcohol prohibition may provide a ...
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How to Deliver More Authentic Customer Experiences

You may not be able to control what your customers say about you, but you can certainly influence it. October 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Every time someone from your company speaks with a customer, that customer receives an experience that falls somewhere between “exceptional” and “exceptionally awful.” Get it right, and ...
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Breaking Down Barriers for Healthy B2B Marketing with Lee Odden #MPB2B

On Thursday morning at MarketingProfs B2B Forum, TopRank Marketing CEO Lee Odden asked a room full of marketers, “Who here has tried starting a diet or exercise program before?” Pretty much every hand in the room shot up. The percentage of those individuals who would rate their efforts as a satisfying success? Not quite so high. Falling short of aspirations ...
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Digital Marketing News: Google Ads Targeting Options, Templates Come to Facebook & Instagram Stories Ads, LinkedIn Adds Events Features & More

Social media ad spend to surpass print for first timeAd spending in 2019 will for the first time see social media topping print, with global spending growth up 20 percent increasing to $84 billion, according to recently-released forecast data from Zenith. Marketing Land LinkedIn Launches Events to Facilitate Professional Meet-UpsLinkedIn (client) has released a robust new tool allowing users to ...
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A Primer on Combining Account-Based Marketing and Social Selling, from LinkedIn’s Ty Heath #MPB2B

Lines are blurring. The B2B funnel is no longer tidily divided between marketing (top) and sales (bottom) because the buying process has grown more complex and less linear. Account-based marketing and social selling are both practices built for the new era of convergence, encouraging marketers to think more like sellers and vice versa. On Wednesday afternoon at MarketingProfs B2B Forum, ...
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How Modern Marketing Will Change In the Next Few Years

The changing landscape of marketing calls for even more education on the latest trends, and Eric Siu is here to help. October 17, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses digital marketing in the future and how you can adjust your marketing strategy to it. SEO ...
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5 Ways to Complement Marketing Automation With Human Connection

Even in the digital age, person-to-person outreach remains essential. October 17, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Lots of companies, large and small, are now using marketing-automation tools to keep track of their client relationships and nurture their leads through the sales process. That includes everything from customer relationship management (CRM) systems and automated ...
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3 Ways to Market Effectively to Different Generations

Start by discarding some unfounded assumptions. October 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that different generations of consumers think differently. It seems reasonable to assume, then, that you'd need separate marketing strategies to target each one. Fortunately, there are at least a few basic rules of thumb that span any ...
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The Self-Reliant Entrepreneur Reading: October 17

Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – October 17 It’s time for another episode of The Self-Reliant Entrepreneur. Once a week, I’m sharing a reading from my new book, due out in October 2019. The book is structured around 366 daily meditations for entrepreneurs. They begin with a quote from some of the great authors of the ...
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