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Weekend Favs November 26

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Vadoo – is a video hosting platform that helps brands and creators to engage and grow their audiences by uploading, recording, and sharing videos with just one click. Universe – is an immersive EdTech solution where educators and ...
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4 Tips to Increase Your Conversion Rates and Reach Your Full Revenue Potential

Opinions expressed by Entrepreneur contributors are their own. There's no question that conversion rates are important to the success of any business. After all, a company can't make money if its potential customers aren't converting into actual paying customers. But what many business owners don't realize is just how big of an impact hitting your conversion goals can have on ...
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The 4 Principles of Onboarding for Product-Led Growth Platforms

Opinions expressed by Entrepreneur contributors are their own. As the product-led growth (PLG) motion becomes increasingly more popular, the process will mature as will the strategic process of acquiring customers. The stages of customer acquisition are becoming ever more apparent in line with the flywheels of both the PLG process and the inbound marketing strategy.The PLG flywheel has four stages; ...
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How to Produce Stellar Competitive Intelligence and Edge Your Competition

Opinions expressed by Entrepreneur contributors are their own. Competitive intelligence, or CI, is a crucial component of business strategy. It helps you understand your competitors, identify new opportunities and better predict market trends.Competitive intelligence is a continuous process, not a one-off briefing document. It is also not just about the competition. It also includes insights into your client and their ...
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A How-To Guide On Getting Inside Of A Customer’s Brain

Marketing Podcast with Nancy Harhut In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. Key Takeaway: Behavioral scientists have studied how people make decisions ...
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Empathy Is the Key to Improving Customer Experience — and Closing More Sales

Opinions expressed by Entrepreneur contributors are their own. Economic headwinds and changing customer expectations after the pandemic have caused many CEOs to scratch their heads about how to get maximum value from their customer experience programs. Teams are held accountable for net promotor scores and desperately try to retain customers and improve the interactions, but many don't see the impact ...
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B2B Marketing News: Rising B2B Ad Spend, Top B2B Marketplaces, Influencer Marketing’s Resiliency, & WhatsApp’s New Business Search

The Top 50 B2B Marketplaces: A New RankingB2B marketplaces have raised more than $1.7 billion during the first nine months of 2021, with Faire, Joor, and Indigo AG topping the list of B2B marketplace startups, according to newly-released report data of interest to digital marketers. Modern Distribution Management Why influencer marketing, still a small slice of digital budgets, seems recession-proofU.S ...
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How to Increase Your Sales by Analyzing Your Marketing Funnel

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to purchase. The funnel narrows at each stage, from the many people who are aware of your brand to the few who actually buy from you. Understanding your marketing funnel ...
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3 Timeless Elements of Storytelling That Will Grow Your Business

Opinions expressed by Entrepreneur contributors are their own. I run a digital marketing agency. If we are able to track a client's revenue and connect it to the ads we run (an ecommerce client, for example), we can tell them — to the cent — how much they make in revenue for each dollar they spend on ads. If that ...
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