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4 Essential Questions Your Market Research Should Always Answer

Opinions expressed by Entrepreneur contributors are their own. Most of us are running small businesses (a business with 500 employees or less), and a whopping 49.7% of small businesses will fail after five years. These business owners will cite many reasons for failure, including money running out, bad partnerships, ineffective marketing, not being an expert in the industry and being ...
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3 Ways to Authentically Brand Yourself as Customer Friendly

Opinions expressed by Entrepreneur contributors are their own. One of the biggest business shifts in the last few years has been an internal focus on "customer experience," or CX. While the idea of the customer experience isn't new — the customer journey has long been a benchmark for business success — its implementation has seen a transformation in our increasingly ...
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Humanize, Organize, Strategize & Personalize: 4 Ways To Boost B2B Influencer Marketing With Generative AI

How can B2B brands best harness the power of generative artificial intelligence (AI) tools to help take their influencer marketing to the next level? At this point, it seems unlikely content that has been created with at least some AI-generated tool assistance will be shunned, making it likely that for better or worse it will soon be the rule rather ...
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Weekend Favs March 18

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took ...
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How To Scale Your B2B Marketing Strategy

Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national ...
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10 Easy Ways to Be a Better Networker

Opinions expressed by Entrepreneur contributors are their own. Let's face it, networking can be a daunting aspect of the marketing journey. It's like speed dating for business, but instead of finding a soulmate, you're seeking clients, partners, referrals and mentors. You know you should do it, but it's hard to get the ball rolling.But fear not, because there are proven ...
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Elevate B2B Marketing News: B2B Influencer Benchmarks, Top Data Leader Priorities Report, & Microsoft’s AI Ad Insights

Creative Services Professionals Are Most Concerned About AI23 percent of marketing executives have said that they are interested in artificial intelligence (AI), with the top sectors interested in AI being software development, computer engineering, electronics, and creative services, while 12 percent of advertising executives said they are concerned about AI taking their jobs — three of several findings of interest ...
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5 Proven (and Simple) Tips for Entrepreneurs to Avoid Social Media Burnout

Opinions expressed by Entrepreneur contributors are their own. Nowadays, it seems like you can't start a business without having a social media presence. Indeed, 77% of marketers feel that social media marketing is an effective practice for their business. While that's all well and good for the company as a whole, there is no denying that for entrepreneurs who often ...
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5 Media Kit Examples To Help You Leverage The Power Of Media In Your Branding

Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this crowd may not be your best bet to gaining customer trust and popularity, especially as a startup. What you need to focus on instead is earned media.Earned media primarily includes recommendations from ...
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