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6 Data-Backed Reasons a CEO Should Take the Time to Build a Strong Personal Brand

"The brand called you" is definitely a thing. What are you, as a business leader, doing to build your "you" brand? June 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Does it matter if a company’s CEO has a strong personal brand? For the answer, think back to the past and the era of the ...
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Transcript of Taking Relationship Marketing to the Next Level

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by ZeroBounce, an email validation system that integrates with all the major ESPs to make sure, hey, your mail doesn’t bounce. Check it out at zerobounce.net. John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing Podcast. This is John ...
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Taking Relationship Marketing to the Next Level

Marketing Podcast with Zvi BandPodcast Transcript Today on the Duct Tape Marketing Podcast, I chat with Zvi Band. He is a the founder of Contactually, and a hacker and community builder. Contactually is a smart CRM tool that can help you manage relationships in the long term. He’s also invested in growing relationships and connections in his own backyard, in ...
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5 Higher-Level Optimizations You Can Make to Drive Better Amazon Ad Performance

Learn how to tweak your campaigns to get the most out of your Amazon ad budget. June 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books Let’s cover ...
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Key B2B Takeaways From the 2019 Internet Trends Report

Mary Meeker, founder of venture capital firm Bond Capital and former Kleiner Perkins general partner, recently released her highly-anticipated 2019 Internet trends report, a slide deck she has produced since 1995 covering the state of global technology in the business world. The report provides more data than ever — weighing in at 333 slides, topping last year’s count of 280 ...
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Transcript of The Ins and Outs of Marketing Automation

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country, and because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. John Jantsch: Hello and welcome to another episode of the Duct ...
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The Ins and Outs of Marketing Automation

Marketing Podcast with Jason VandeboomPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with founder and CEO of ActiveCampaign, Jason Vandeboom. ActiveCampaign is an SaaS solution built in the cloud that is focused on marketing automation. Managing everything from email campaigns to SMS messaging to sales and CRM is possible through the platform, and their predictive technology can ...
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How to Craft the Perfect Email

Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. The thought of sending an email out to an entire mailing list can be downright terrifying! Fortunately, the perfect email is about more than just writing. And even for the written elements, once you’ve figured ...
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5 SEO Mistakes Killing Your Content Performance and a Fix for Each

Even the most seasoned content marketers make mistakes. In the world of SEO-driven content, with constant algorithm tweaks and changing search patterns, it’s nearly unavoidable. However, those same mistakes can often lead to discoveries that enable even better content performance. The key is being able to recognize those easy-to-fix SEO mistakes and address them. As a result, your content will ...
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