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7 Steps to Creating a Winning Keyword Database

July 24, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. You probably know the saying by heart already: Content is king. And if that's true then keywords are kingmakers.Keywords are search engine optimized terms that allow crawlers to determine what your content is about, and then rank them by comparing your content with other sites with ...
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Transparency and Data: The Struggle for Brands in 2021

July 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Data has been a hot-button topic for brands, publishers, and agencies since it emerged as a necessary tool of the trade, but it has been especially prevalent in 2021. Unfortunately, there is not enough concrete direction to find the right solution between customers, brands, and data ...
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Every Entrepreneur Should Know How to Use Facebook Ads

Learn how Facebook Ads can help your business grow. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 24, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get ...
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How I Got Myself on 75 Podcasts in the Past Year

This is how to leverage podcasting as a low-budget marketing tool. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 23, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. I have been on over 75 podcasts in the past year, sharing my story ...
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Marketing With Video: The Definitive Guide

July 23, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Video marketing is an effective tool that can help promote and sell any product. It's also a great way to build customer relationships in the digital age of communication. The best part is that you don't need much experience with video production or editing software to ...
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How to Achieve the Best Possible Results With Your PR Firm

PR can be an incredibly powerful channel for startups, yet they often cause frustrations and few results. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 23, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The difference between successful results and complete failure ...
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B2B Marketing News: Targeting B2B Buyers Takes Long-Term Lens, Where CMOs Are Spending, ABM Use Rises In B2B, US Influencer Spending To Top $3B, & Media Price Inflation Concerns

US influencer spending to surpass $3 billion in 2021An increase of over 33 percent in influencer marketing spending is expected for 2021 ā€” reaching $3.69 billion ā€” recently-released forecast data shows, with a 12.2 percent rise predicted for 2022 and 11.5% in 2023, climbing to $4.62 billion, according to the forecast. eMarketer Ehrenberg-Bass: 95% of B2B buyers are not in ...
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How To Create A Customer Success Track

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, Iā€™m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine. Key Takeaway: What if instead of simply selling your products and services to customers you began to think about the ultimate transformation your customers are seeking? Then, you ...
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Don’t Make These 3 Webinar Mistakes

There's a right way and a wrong way to do webinars. These tips help ensure you get it right. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 22, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As people conduct more and more ...
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