The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.

 

Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!

3 Timing Problems With Your Feedback Structure — and How to Fix Them

Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways
  • Ask your employees for feedback before it’s too late to make any necessary changes.
  • Don’t only ask for feedback during an annual review. Have regular check-ins throughout the year.
  • Set your expectations before problems arrive; be proactive.
An email arrived this summer with the subject line “Magic Key Holder, your Magic Key pass expires in one month.” It invited ...

This Company Gives Employees an Unlimited Candy Buying Perk — Here’s Why That Is Healthy for Business

Listen to this post Who can take a sunrise, sprinkle it with dew, cover it with chocolate and a miracle or two? The candy man can, and this time, the candy man is Kevin McCarthy, CEO of Unreal Snacks. Kevin’s story is a great one for anyone who thinks they need the “right” résumé to succeed. He joined Unreal in 2014 at 22, fresh off a congressional campaign, with zero food experience. He was one ...

Should Entrepreneurs Go to Business School? The Answer Isn’t as Straightforward As You Think

Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways
  • Experts largely agree that business school can offer you one thing that can’t be achieved via online tutorials: a large, built-in network. But a network is only what you make of it.
  • The fact is that nothing can really ever prepare you for starting your own business. An MBA can, however, help lay the groundwork.
  • In the age of AI, ...

The Cost of Ambition Is Finally Catching Up With Women in Business

Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways
  • The rise of “soft life” and “tradwife” trends reflects workplace dissatisfaction, not a lack of ambition.
  • Women’s hard work hasn’t translated into equal rewards. Despite their efforts, women continue to face pay disparities, motherhood-related earnings losses and underrepresentation in executive leadership.
  • Women should be free to choose their paths, but they shouldn’t feel forced to abandon their careers to achieve ...

Telling an Agency Exactly What to Build Can Limit Your Results. Here’s What to Share Instead.

Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways
  • Define the business problem and desired outcomes before prescribing pages, templates or technology solutions.
  • Separate true requirements from assumptions so agencies know where they can challenge and recommend.
  • Evaluate agencies by the questions they ask, the tradeoffs they identify and the judgment they bring to the process.
I have read website Requests for Proposals (RFPs) that specify the CMS, ...

Why YouTube Marketing Is the New Backbone of Digital Discovery

Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways
  • Video content helps businesses build trust and establish authority while improving visibility across traditional search engines, voice assistants and AI-powered search tools.
  • Use descriptive titles, clear descriptions and transcripts to help search engines and AI tools find, understand and potentially recommend your content.
  • Repurpose YouTube videos into short-form social media clips and embed them on website landing pages to increase ...

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Management Project Examples

  • Second Saturday Of El Dorado Hills Art Walk

    An El Dorado Hills monthly, summer art, food, business and entertainment event for the entire family! Its focus is to provide a fun and safe community to promote local artists and exposure to the local small businesses.
    CASE STUDY DETAILS

  • Explore Rancho Cordova Magazine

    This annual full color print magazine has been designed for new residents and tourists to experience what Rancho Cordova, California has to offer. This publication features local events, businesses and community resources.
    CASE STUDY DETAILS