The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.
Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!
Rethinking the customer journey in the age of AI
Think about the last time you needed a service you’d never bought before. A new accountant. A contractor. Someone to fix your marketing.Where did you start? For more and more buyers, the honest answer is: they asked AI. The research backs this up. 6sense found that 94% of buyers used a generative AI tool during their most recent purchase process. Adobe Digital Insights reports that AI referral traffic converts 42% better than traffic from other ...
AI Can Create Content. It Can’t Create Thought Leadership
Catch The Full Episode Overview What if the ideas you already have are worth more than any marketing campaign you could run? That’s the question at the center of this conversation with Peter Winick, founder and CEO of Thought Leadership Leverage and co-author of The Thought Leadership Handbook: How the Experts Elevate Their Big Ideas and How You Can Too. Winick breaks down the 5 thought leader avatars from his book, why activity isn’t the ...
Did AI Make Referrals Your Most Important Marketing Channel
Something odd is happening in marketing right now.Output is way up. Results are down. Business owners tell me they’re publishing more content, sending more email, and running more outreach than ever, and the phone rings less than it did 2 years ago. Here’s what I think is going on. The great flattening AI made competent marketing cheap. Any business can now produce a decent blog post, a polished cold email, and a professional-looking ad campaign ...
Stop Selling to People Who Were Never Going to Buy
Catch The Full Episode Overview Most founders spend years chasing customers who love their product but never buy. In this episode, John Jantsch talks with Rob Snyder, a serial startup founder, Harvard Innovation Labs fellow, and operating partner at Grix VC, about the pull framework: a four-part model for identifying the customers who are practically guaranteed to buy because reality has already done the convincing for them. Snyder walks through why traditional sales advice gets ...
AI Strategy Starts With Leadership, Not Technology
Catch The Full Episode Overview What happens to a business when the tactical, repetitive work that once trained junior employees gets absorbed by AI? That question sits at the center of this conversation with Paul Roetzer, founder and CEO of SmarterX and the Marketing AI Institute. John Jantsch and Roetzer trace the arc of AI adoption from the early days of IBM Watson through the launch of ChatGPT, and into what Roetzer now sees as ...
Why Great Leaders Change Feelings Before Minds
Catch The Full Episode Overview What does state propaganda have in common with the voice in your head telling you to play it safe? According to social psychologist Owen Fitzpatrick, more than you’d think. In this episode, Fitzpatrick joins John Jantsch to unpack the psychological machinery behind belief change, and why the same principles that drive nation-level propaganda campaigns also drive marketing, leadership, and personal transformation. Fitzpatrick introduces a three-part framework for how beliefs actually ...
Rethinking the customer journey in the age of AI
Think about the last time you needed a service you’d never bought before. A new accountant. A contractor. Someone to fix your marketing.Where did you start? For more and more buyers, the honest answer is: they asked AI. The research backs this up. 6sense found that 94% of buyers used a generative AI tool during their most recent purchase process. Adobe Digital Insights reports that AI referral traffic converts 42% better than traffic from other ...
AI Can Create Content. It Can’t Create Thought Leadership
Catch The Full Episode Overview What if the ideas you already have are worth more than any marketing campaign you could run? That’s the question at the center of this conversation with Peter Winick, founder and CEO of Thought Leadership Leverage and co-author of The Thought Leadership Handbook: How the Experts Elevate Their Big Ideas and How You Can Too. Winick breaks down the 5 thought leader avatars from his book, why activity isn’t the ...
Did AI Make Referrals Your Most Important Marketing Channel
Something odd is happening in marketing right now.Output is way up. Results are down. Business owners tell me they’re publishing more content, sending more email, and running more outreach than ever, and the phone rings less than it did 2 years ago. Here’s what I think is going on. The great flattening AI made competent marketing cheap. Any business can now produce a decent blog post, a polished cold email, and a professional-looking ad campaign ...
Stop Selling to People Who Were Never Going to Buy
Catch The Full Episode Overview Most founders spend years chasing customers who love their product but never buy. In this episode, John Jantsch talks with Rob Snyder, a serial startup founder, Harvard Innovation Labs fellow, and operating partner at Grix VC, about the pull framework: a four-part model for identifying the customers who are practically guaranteed to buy because reality has already done the convincing for them. Snyder walks through why traditional sales advice gets ...
AI Strategy Starts With Leadership, Not Technology
Catch The Full Episode Overview What happens to a business when the tactical, repetitive work that once trained junior employees gets absorbed by AI? That question sits at the center of this conversation with Paul Roetzer, founder and CEO of SmarterX and the Marketing AI Institute. John Jantsch and Roetzer trace the arc of AI adoption from the early days of IBM Watson through the launch of ChatGPT, and into what Roetzer now sees as ...
Why Great Leaders Change Feelings Before Minds
Catch The Full Episode Overview What does state propaganda have in common with the voice in your head telling you to play it safe? According to social psychologist Owen Fitzpatrick, more than you’d think. In this episode, Fitzpatrick joins John Jantsch to unpack the psychological machinery behind belief change, and why the same principles that drive nation-level propaganda campaigns also drive marketing, leadership, and personal transformation. Fitzpatrick introduces a three-part framework for how beliefs actually ...
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Second Saturday Of El Dorado Hills Art Walk
An El Dorado Hills monthly, summer art, food, business and entertainment event for the entire family! Its focus is to provide a fun and safe community to promote local artists and exposure to the local small businesses.
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Explore Rancho Cordova Magazine
This annual full color print magazine has been designed for new residents and tourists to experience what Rancho Cordova, California has to offer. This publication features local events, businesses and community resources.
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