The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.

 

Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!

Weekend Favs May 26

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

• BounceX – People-based marketing cloud – BounceX unlocks the first ...
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Find an Athlete to Market Your Brand With This Matchmaking App

The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes. May 25, 2018 2 min read If you've ever thought a certain celebrity could be a good fit for your brand's next marketing campaign, you might have been stopped in your tracks due to the many go-betweens, lack of price transparency and not really understanding the whole process. That's why Ishveen Anand started her company OpenSponsorship, to make ...
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5 Best-Practices B2B Content Marketing Strategies to Implement Right Now

Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail. May 25, 2018 5 min read Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and the other involves targeting broad audiences. Related: 4 Simple Steps to Creating an Effective Content Marketing Strategy Even though ...
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Are Your PR Efforts Falling Flat? Here’s How to Fix It

A solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more. May 25, 2018 7 min read A well-executed public relations campaign has the ability to take your business to the next level and grant you exposure to new markets and audiences. However, when done incorrectly and not followed through on consistently, your PR campaign will not only yield insufficient results but prove ...
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How GDPR Highlights How We Should Be Marketing

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Ryan Urban. He is the founder and CEO at Bounce Exchange, a people-based marketing consultancy that helps organizations increase their online conversion rates, and we are gonna talk about what is, in at least May of 2018, the most talked about topic it seems like, something called the General ...
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Tougher Data Privacy Rules Are a Scammer’s Nightmare but Ethical Marketers Can Stay Calm

The Cambridge Analytica scandal is adding momentum to a global regulatory push. May 25, 2018 6 min read We have witnessed a tipping point in digital marketing. The Cambridge Analytica scandal marked the moment the average person realized the influence possessed by digital marketers. When the agency was exposed for gaining improper access to 87 million Facebook profiles, the public was jarred awake. Evidence the social profile data was used to sway the 2016 US presidential election and the ...
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…..Full Market News Library