The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.

 

Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!

Marketing Strategy for Businesses That Have Outgrown More Tactics

Most small businesses aren’t short on marketing activity. They’re short on the clarity that would let them do less of it. After working with hundreds of small businesses on their marketing strategy over 30 years, I’ve seen the same pattern: scattered tactics, inconsistent messaging, and a team that’s busy but not aligned. The problem isn’t effort. It’s the absence of a strategy. You Don’t Have a Marketing Problem. You Have a Clarity Problem. Most business ...

Write Press Releases That Generate Real Media

Catch the Full Episode:Overview Most small businesses have written off the press release as a relic. They should not have. In this episode, John Jantsch sits down with Mickie Kennedy, founder of eReleases, to make the case that earned media is more valuable now than it has been in decades — and that AI is changing how smart businesses write press releases, but not in the way most people think. Kennedy draws on over 25 ...

Build a Business AI Can’t Replace

Catch the Full Episode: Overview Most conversations about AI focus on tools, workflows, and competitive advantage. This episode goes deeper. John Jantsch sits down with Derek Rydall, bestselling author of A Whole New Human, to explore a question that rarely gets asked: what happens to the human being while the tools are getting smarter? Rydall draws on 25 years of work in human development, neuroscience, and consciousness to argue that the greatest risk of AI ...

Most Businesses Fail Because Founders Can’t Sell

Catch the Full EpisodeEpisode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with serial entrepreneur Brian Will to unpack the real reasons most businesses fail and why it has little to do with product, market, or funding. Drawing from his experience building 10 companies worth over half a billion dollars, Brian explains how sales, not technical skill, is the true driver of business success. The conversation explores practical ...

Your Team Reflects Your Leadership Values

Catch the Full Episode:Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with executive coach and author Aiko Bethea to explore the deeper reasons why teams struggle with communication, trust, and accountability. Drawing from her book Anchored, Aligned, Accountable, Aiko introduces a powerful framework for self-leadership that goes beyond surface-level tactics and addresses the internal beliefs and patterns—what she calls “BS”—that derail effective leadership. The conversation unpacks how ...

Stop Solving the Wrong Problems in Your Business

Catch the Full Episode:Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with entrepreneur, author, and business coach Kevin St.Clergy to unpack the concept of “blind blaming”—a hidden pattern that causes leaders to misdiagnose problems and stall growth. Kevin shares a powerful personal story that led to the discovery of blind blaming and explains how this phenomenon shows up in business, particularly when leaders default to blaming marketing, teams, ...

…..Full Market News Library

Management Project Examples

  • Second Saturday Of El Dorado Hills Art Walk

    An El Dorado Hills monthly, summer art, food, business and entertainment event for the entire family! Its focus is to provide a fun and safe community to promote local artists and exposure to the local small businesses.
    CASE STUDY DETAILS

  • Explore Rancho Cordova Magazine

    This annual full color print magazine has been designed for new residents and tourists to experience what Rancho Cordova, California has to offer. This publication features local events, businesses and community resources.
    CASE STUDY DETAILS