The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.
Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!
How to Stay Visible in the AI Search Era
Listen to the full episode:
Episode Summary In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors. Search engine optimization (SEO) is no longer about simply ranking for keywords. As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I ...
The Future of Local SEO in the Age of AI with David Hunter
Listen to the full episode:
Episode Summary In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews David Hunter, CEO of
Local Falcon and
Epic Web Studios, to explore the rapidly evolving landscape of local SEO.
With over 15 years in digital marketing, David brings a grounded and tactical perspective on how businesses can thrive amidst the rise of
AI-generated search overviews, shifting consumer behavior, and proximity-based visibility. They dive into topics like AI Overviews, how tools like ...
From Rankings to Relevance: How One Remodeling Contractor Is Winning in the Age of AI Search
TL;DR - Search is shifting from keywords to conversational queries and AI-driven answers.
- Remodeling contractors can win by becoming the trusted source answer engines rely on.
- The Duct Tape Marketing Search Visibility System (SVS) outlines a practical path forward.
- Strategy First is the foundation—defining your ideal client and unique message is non-negotiable.
- Content needs to be structured, scannable, and conversational to be picked up by AI.
- Local SEO, online reviews, and high-authority mentions are key ...
Why AI Is Reshaping Every Stage of the Buyer’s Journey
Listen to the full episode:
Episode Overview In this solo episode of the Duct Tape Marketing Podcast, marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey. He revisits the foundational concept of the Marketing Hourglass and explores how every stage—from awareness to referral—requires fresh thinking in a world where AI tools are now a part of the everyday buying process. About John Jantsch John Jantsch is a veteran ...
How AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It
1. Introduction: The AI Tsunami in B2B Marketing Let’s get real—AI isn’t coming for B2B marketing. It’s already here, and it’s shaking the foundation of how buyers find, evaluate, and choose vendors. If you’re still treating AI like some futuristic gadget, you’re missing the point. Buyers—especially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makers—are digital-first, AI-empowered, and want answers on their terms. Here’s the kicker: up to 90% of B2B ...
Why It’s Time to Retire the Idea of Retirement with Derek Coburn
John Jantsch (00:01.085) Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Derek Coburn. He's a seasoned financial advisor and entrepreneur with over 25 years of experience. He is the co-founder of Cadre, an exclusive community of CEOs and entrepreneurs, which he launched with his wife, Melanie. Derek is also the author of the bestselling book, Networking is Not Working. And we're going to ...
How to Stay Visible in the AI Search Era
Listen to the full episode:
Episode Summary In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors. Search engine optimization (SEO) is no longer about simply ranking for keywords. As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I ...
Episode Summary In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors. Search engine optimization (SEO) is no longer about simply ranking for keywords. As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I ...
The Future of Local SEO in the Age of AI with David Hunter
Listen to the full episode:
Episode Summary In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews David Hunter, CEO of
Local Falcon and
Epic Web Studios, to explore the rapidly evolving landscape of local SEO.
With over 15 years in digital marketing, David brings a grounded and tactical perspective on how businesses can thrive amidst the rise of
AI-generated search overviews, shifting consumer behavior, and proximity-based visibility. They dive into topics like AI Overviews, how tools like ...
Episode Summary In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews David Hunter, CEO of
Local Falcon and
Epic Web Studios, to explore the rapidly evolving landscape of local SEO.
With over 15 years in digital marketing, David brings a grounded and tactical perspective on how businesses can thrive amidst the rise of
AI-generated search overviews, shifting consumer behavior, and proximity-based visibility. They dive into topics like AI Overviews, how tools like ...
From Rankings to Relevance: How One Remodeling Contractor Is Winning in the Age of AI Search
TL;DR
- Search is shifting from keywords to conversational queries and AI-driven answers.
- Remodeling contractors can win by becoming the trusted source answer engines rely on.
- The Duct Tape Marketing Search Visibility System (SVS) outlines a practical path forward.
- Strategy First is the foundation—defining your ideal client and unique message is non-negotiable.
- Content needs to be structured, scannable, and conversational to be picked up by AI.
- Local SEO, online reviews, and high-authority mentions are key ...
Why AI Is Reshaping Every Stage of the Buyer’s Journey
Listen to the full episode:
Episode Overview In this solo episode of the Duct Tape Marketing Podcast, marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey. He revisits the foundational concept of the Marketing Hourglass and explores how every stage—from awareness to referral—requires fresh thinking in a world where AI tools are now a part of the everyday buying process. About John Jantsch John Jantsch is a veteran ...
Episode Overview In this solo episode of the Duct Tape Marketing Podcast, marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey. He revisits the foundational concept of the Marketing Hourglass and explores how every stage—from awareness to referral—requires fresh thinking in a world where AI tools are now a part of the everyday buying process. About John Jantsch John Jantsch is a veteran ...
How AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It
1. Introduction: The AI Tsunami in B2B Marketing Let’s get real—AI isn’t coming for B2B marketing. It’s already here, and it’s shaking the foundation of how buyers find, evaluate, and choose vendors. If you’re still treating AI like some futuristic gadget, you’re missing the point. Buyers—especially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makers—are digital-first, AI-empowered, and want answers on their terms. Here’s the kicker: up to 90% of B2B ...
Why It’s Time to Retire the Idea of Retirement with Derek Coburn
John Jantsch (00:01.085) Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Derek Coburn. He's a seasoned financial advisor and entrepreneur with over 25 years of experience. He is the co-founder of Cadre, an exclusive community of CEOs and entrepreneurs, which he launched with his wife, Melanie. Derek is also the author of the bestselling book, Networking is Not Working. And we're going to ...
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Second Saturday Of El Dorado Hills Art Walk
An El Dorado Hills monthly, summer art, food, business and entertainment event for the entire family! Its focus is to provide a fun and safe community to promote local artists and exposure to the local small businesses.
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Explore Rancho Cordova Magazine
This annual full color print magazine has been designed for new residents and tourists to experience what Rancho Cordova, California has to offer. This publication features local events, businesses and community resources.
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