The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.
Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!
We Turned Local Expertise Into Decision Content and Generated 818K Impressions. Here’s the Framework.
Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways - Your audience isn’t opening social media for a lecture. They’re looking for signals — buy now or wait, hire the specialist or DIY it, follow the conventional wisdom or trust the contrarian take.
- Expert content says “here’s what I know.” Decision content says “here’s how I’d think about the choice you’re facing.”
- For one real estate client, that shift alone ...
I Started My Business With an $8,000 Credit Card. Here’s Why I Did the Grunt Work Myself.
Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways - When I launched my business with an $8,000 credit card, I couldn’t afford a team. Instead, I packed boxes, handled customer service and learned the company from the ground up.
- Doing the work myself taught me how much work was involved and what customers needed. When I started hiring, I knew what I was asking people to do because I’d ...
When Sticking to the Plan Becomes an Entrepreneur’s Biggest Mistake
Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways - A business plan can provide direction, but when market conditions or regulations change, sticking to it at all costs can put growth at risk.
- Changing a plan doesn’t mean giving up on the goal. It might mean delaying a launch, scaling back expansion spend, shifting to a different jurisdiction or narrowing the product to what you can responsibly deliver.
- You ...
Brand Awareness Isn’t the Goal — It’s the Starting Line. Here’s How to Turn Attention Into Advocacy.
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways - Brand success isn’t just about being seen; it’s about creating emotional connections that move people from recognition to alignment and ultimately advocacy.
- Every customer interaction can strengthen trust and belonging or damage the relationship. Consistent, meaningful experiences encourage customers to become loyal supporters.
- Go beyond impressions and clicks to track repeat purchases, customer trust, voluntary recommendations and other behaviors that show a genuine connection ...
‘Slop’ Was the Word of the Year. Don’t Let It Describe Your Brand.
Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways - A flat, AI-generated talking head can earn a view without ever earning trust.
- Faking a customer or owner can cost far more than a film crew, and you may not even own the result.
- Give every story an arc, then film the life your people describe, not just the interview.
Last month, I stood in a breakout room at ...
Spending More on Marketing, But Getting Fewer Customers? Here’s What You’re Overlooking.
Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways - More marketing doesn’t always mean more customers. Businesses often lose revenue through poor targeting, unclear positioning, missed leads and weak conversion processes.
- Distinguish visibility from buying intent, make your value proposition easier to understand, audit the handoff from inquiry to conversation, and stop celebrating conversions that don’t create customers.
- Calculate the economics after the sale, treat retention as part of ...
We Turned Local Expertise Into Decision Content and Generated 818K Impressions. Here’s the Framework.
Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways
- Your audience isn’t opening social media for a lecture. They’re looking for signals — buy now or wait, hire the specialist or DIY it, follow the conventional wisdom or trust the contrarian take.
- Expert content says “here’s what I know.” Decision content says “here’s how I’d think about the choice you’re facing.”
- For one real estate client, that shift alone ...
I Started My Business With an $8,000 Credit Card. Here’s Why I Did the Grunt Work Myself.
Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways
- When I launched my business with an $8,000 credit card, I couldn’t afford a team. Instead, I packed boxes, handled customer service and learned the company from the ground up.
- Doing the work myself taught me how much work was involved and what customers needed. When I started hiring, I knew what I was asking people to do because I’d ...
When Sticking to the Plan Becomes an Entrepreneur’s Biggest Mistake
Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways
- A business plan can provide direction, but when market conditions or regulations change, sticking to it at all costs can put growth at risk.
- Changing a plan doesn’t mean giving up on the goal. It might mean delaying a launch, scaling back expansion spend, shifting to a different jurisdiction or narrowing the product to what you can responsibly deliver.
- You ...
Brand Awareness Isn’t the Goal — It’s the Starting Line. Here’s How to Turn Attention Into Advocacy.
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways
- Brand success isn’t just about being seen; it’s about creating emotional connections that move people from recognition to alignment and ultimately advocacy.
- Every customer interaction can strengthen trust and belonging or damage the relationship. Consistent, meaningful experiences encourage customers to become loyal supporters.
- Go beyond impressions and clicks to track repeat purchases, customer trust, voluntary recommendations and other behaviors that show a genuine connection ...
‘Slop’ Was the Word of the Year. Don’t Let It Describe Your Brand.
Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways
- A flat, AI-generated talking head can earn a view without ever earning trust.
- Faking a customer or owner can cost far more than a film crew, and you may not even own the result.
- Give every story an arc, then film the life your people describe, not just the interview.
Spending More on Marketing, But Getting Fewer Customers? Here’s What You’re Overlooking.
Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways
- More marketing doesn’t always mean more customers. Businesses often lose revenue through poor targeting, unclear positioning, missed leads and weak conversion processes.
- Distinguish visibility from buying intent, make your value proposition easier to understand, audit the handoff from inquiry to conversation, and stop celebrating conversions that don’t create customers.
- Calculate the economics after the sale, treat retention as part of ...
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