The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.

 

Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!

The Best Idea for His Business Came From a Customer. And It Led to 300% Growth: ‘We’re Going All-In on This’

Listen to this post There are some founders who think that only good ideas can come from them. Haniff Brown is not one of those founders. In 2024, the Williams College math major and former private equity investor was promoting his company Fit:match’s AI body-scanning technology as a way to help shoppers find clothes that fit. Then a major English soccer team asked if he’d bring the tech to their youth academy for an entirely ...

7 Mistakes Founders and CEOs Make When Talking to the Media (and How to Avoid Them)

Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways
  • You don’t have to answer every question, but you do need to know your expertise and communicate it clearly.
  • Prepare three key messages, lead with your main point, and avoid unnecessary jargon.
  • Journalists want useful insights, not sales pitches. Credibility and preparation are essential.
Being a successful CEO doesn’t automatically make you a great media spokesperson. I’ve coached executives ...

Before He Was a Billionaire, 24-Year-Old Mark Cuban Had 5 Roommates and Lived in ‘Hell Hotel’

Listen to this post Key Takeaways
  • At age 24, Mark Cuban shared a three-bedroom apartment in Dallas with five roommates.
  • The billionaire entrepreneur, who is now 68, slept on the bedroom floor for two years and kept his belongings in a corner.
  • Split six ways, the apartment’s rent amounted to about $400 per person.
Before earning billions, Mark Cuban lived with five roommates and had no bed of his own in a cramped ...

That ‘100% Tax Write-Off’ on Your Company Car Isn’t What You Think. Here’s What to Know Before You Buy.

Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways
  • The deduction amount depends on how much of the vehicle was used for business purposes. Personal use and commuting are not deductible, regardless of who owns the vehicle.
  • Understand that your year-one deduction decision might be permanent, passenger car depreciation caps affect the math and the vehicle’s weight creates more deduction possibilities.
  • Verify the weight classification of the vehicle before ...

How to Decide Whether to Build In-House, Buy an Existing Solution or Partner With Another Company

Opinions expressed by Entrepreneur contributors are their own. Listen to this post Key Takeaways
  • Building internally makes sense when a capability is sufficiently important to competitive differentiation and management wants to control how it evolves.
  • Buy when time or existing capability matters more than invention. Determine what advantage buying produces and how quickly it can be absorbed and transitioned into an operating advantage.
  • Partner when access matters more than ownership. This can be particularly ...

Dave’s Hot Chicken’s CEO Was Handed a $100 Bill and 3 Words of Advice by His Boss at a Valet Stand. Those Words Are Still How He Runs the Company Today.

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways
  • Generosity toward employees can shape a company’s culture.
  • Giving employees a path to ownership gives them a direct stake in your success.
  • Grow into new markets without losing the identity that made your brand stand out.
Jim Bitticks had a crisp $10 bill ready for the valet. Then Bill Phelps handed the man $100. The parking lot was only about 30 ...

…..Full Market News Library

Management Project Examples

  • Second Saturday Of El Dorado Hills Art Walk

    An El Dorado Hills monthly, summer art, food, business and entertainment event for the entire family! Its focus is to provide a fun and safe community to promote local artists and exposure to the local small businesses.
    CASE STUDY DETAILS

  • Explore Rancho Cordova Magazine

    This annual full color print magazine has been designed for new residents and tourists to experience what Rancho Cordova, California has to offer. This publication features local events, businesses and community resources.
    CASE STUDY DETAILS