The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.
Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!
Why Producing More Content Is Making Some Businesses Invisible
An accounting firm at about $2.5 million in revenue came to me after publishing a monthly blog post for 3 years. Mostly tax updates and compliance news. Traffic was flat. Inbound inquiries were rare. They were thinking about hiring an agency to triple their output. The right move was the opposite: publish less, go deeper, commit to 3 content pillars.I see this pattern constantly. Founders who aren’t getting results from content assume the problem is ...
Why Clarity Comes Before Strategy
Catch the Full Episode Overview Most small business owners blame their marketing when growth stalls. They hire a new agency, rebuild the website, launch another campaign — and six months later, nothing has changed. In this solo episode, John Jantsch makes the case that the real problem lives upstream of tactics: it lives with the founder. This is Step 1 of John’s updated “Seven Steps of Small Business Marketing Success” — a completely refreshed version ...
Why Trust Matters More Than Marketing Now
Catch the Full Episode Overview Most law firms are invisible online. Not because they lack credentials, but because they have confused looking professional with being trustworthy. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Megan Hargritter, founder and CEO of Legends Legal Marketing, to dig into what actually builds client trust for solo and small law firms in a world where AI is now making referral decisions. Megan shares ...
The New Kind of Invisible: AI Can’t Find Your Business
Try this right now. Open ChatGPT, Perplexity, or Claude. Type three questions your best customer would ask before hiring someone like you. Does your business show up?I’ve run this test with dozens of small business owners in the last year. Most of them disappear completely. Some show up but get described in ways that would make a prospect walk the other direction. A handful get it right. The ones who get it right aren’t doing ...
The Reason Your Marketing Feels Broken (And Why More Tactics Won’t Fix It)
I’ve given this diagnosis so many times it has a name: Random Acts of Marketing.SEO aimed at one audience. Paid ads targeting another. The website describes the business differently than the founder does in a sales call. The content sounds like it came from a different company than the pitch deck. Everything is technically running. Nothing is working together. This is the most common condition in small business marketing. And it’s almost never caused by ...
Why Some Entrepreneurs Keep Growing While Others Stall
Catch the Full Episode:Overview Most business owners are not failing because they lack ambition. They are failing because the daily practices that drive performance quietly erode under pressure, and nobody notices until the stall is already underway. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Gordon, bestselling author of The Energy Bus and his latest release, The Power of Positive Habits, to talk about the micro-practices that separate ...
Why Producing More Content Is Making Some Businesses Invisible
An accounting firm at about $2.5 million in revenue came to me after publishing a monthly blog post for 3 years. Mostly tax updates and compliance news. Traffic was flat. Inbound inquiries were rare. They were thinking about hiring an agency to triple their output. The right move was the opposite: publish less, go deeper, commit to 3 content pillars.I see this pattern constantly. Founders who aren’t getting results from content assume the problem is ...
Why Clarity Comes Before Strategy
Catch the Full Episode Overview Most small business owners blame their marketing when growth stalls. They hire a new agency, rebuild the website, launch another campaign — and six months later, nothing has changed. In this solo episode, John Jantsch makes the case that the real problem lives upstream of tactics: it lives with the founder. This is Step 1 of John’s updated “Seven Steps of Small Business Marketing Success” — a completely refreshed version ...
Why Trust Matters More Than Marketing Now
Catch the Full Episode Overview Most law firms are invisible online. Not because they lack credentials, but because they have confused looking professional with being trustworthy. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Megan Hargritter, founder and CEO of Legends Legal Marketing, to dig into what actually builds client trust for solo and small law firms in a world where AI is now making referral decisions. Megan shares ...
The New Kind of Invisible: AI Can’t Find Your Business
Try this right now. Open ChatGPT, Perplexity, or Claude. Type three questions your best customer would ask before hiring someone like you. Does your business show up?I’ve run this test with dozens of small business owners in the last year. Most of them disappear completely. Some show up but get described in ways that would make a prospect walk the other direction. A handful get it right. The ones who get it right aren’t doing ...
The Reason Your Marketing Feels Broken (And Why More Tactics Won’t Fix It)
I’ve given this diagnosis so many times it has a name: Random Acts of Marketing.SEO aimed at one audience. Paid ads targeting another. The website describes the business differently than the founder does in a sales call. The content sounds like it came from a different company than the pitch deck. Everything is technically running. Nothing is working together. This is the most common condition in small business marketing. And it’s almost never caused by ...
Why Some Entrepreneurs Keep Growing While Others Stall
Catch the Full Episode:Overview Most business owners are not failing because they lack ambition. They are failing because the daily practices that drive performance quietly erode under pressure, and nobody notices until the stall is already underway. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Gordon, bestselling author of The Energy Bus and his latest release, The Power of Positive Habits, to talk about the micro-practices that separate ...
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Second Saturday Of El Dorado Hills Art Walk
An El Dorado Hills monthly, summer art, food, business and entertainment event for the entire family! Its focus is to provide a fun and safe community to promote local artists and exposure to the local small businesses.
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Explore Rancho Cordova Magazine
This annual full color print magazine has been designed for new residents and tourists to experience what Rancho Cordova, California has to offer. This publication features local events, businesses and community resources.
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