The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.

 

Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!

Dropping Digital Distractions With Brian Solis

Photos. Texts. Emails. Video. Digital is a pivotal part of our daily lives. So what if we stopped using it? Brian Solis, the author of Lifescale: How to live a more creative, productive and happy life, wants us to think hard about our digital distractions and drop them from our habitual behavior. As digital marketers, this notion sounds antithetical to our mission. But Brian promises that disconnecting is beneficial to marketers as well. Below, I ...
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Digital Marketing News: B2B Content Effectiveness Study, Modern Marketing Skills, & Influencer Social Benchmarks

When Content Tanks: Brands Lack Faith In Their Efforts, Study Shows [B2B study]
B2B marketers’ content effectiveness has faced struggling confidence, with just 4.7 percent extremely confident in their content’s pertinence, a significant decrease from 2017, according to a newly released B2B marketing study data. MediaPost Facebook testing features that let Pages archive and share Stories
Facebook has tested optional methods allowing business pages to archive and share Facebook Stories, potentially paving the way for increased exposure ...
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Why Marketers Need to Care About Blockchain With Joel Comm and Travis Wright

Everyone has that one family member that invested in Bitcoin (or another cryptocurrency) – without knowing anything about it. For my family, that person was my brother. Before he invested in Bitcoin, he probably should have come with me to Joel Comm and Travis Wright’s Social Media Marketing World session on blockchain and cryptocurrency. That way he would understand the real value and potential of this new technology, instead of just blindly jumping on a ...
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Robert Rose Shares How to Add Purpose & Focus Back Into Your Content Strategy at SMMW

Over the past few decades, we’ve seen the rise, fall, and rebirth of content marketing. The launch of the internet changed the value of content and at first, companies saw a lot of early success. But then, the web was flooded with a high quantity of low-value content as content creation had become much easier to execute. What many brands were missing was a true content strategy that had a purpose, focus, and aligned tightly ...
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Augmented Reality: How to Leverage AR in Marketing With Cathy Hackl

What do you think of when you think of augmented reality? If you’re anything like me, you first thought of Snapchat filters, Pokemon Go, or the useful measuring tape app you have on your phone. Augmented reality (AR) and applying it to marketing campaigns is still a little bit of a mystery. It’s not as popular as other tactics, but it’s attractive because it creates more immersive experiences for customers. As a marketer, it’s something ...
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5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?

Go about reviews the right way and you'll earn respect and trust in the process. Cheat and you risk everything you've built. March 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. When early technologists first created the framework for the internet, few understood how vital it would be to build trust and stand out in an expansive sea of hundreds of thousands of businesses, all moving in unison to establish ...
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…..Full Market News Library

Management Project Examples

  • Second Saturday Of El Dorado Hills Art Walk

    An El Dorado Hills monthly, summer art, food, business and entertainment event for the entire family! Its focus is to provide a fun and safe community to promote local artists and exposure to the local small businesses.
    CASE STUDY DETAILS

  • Explore Rancho Cordova Magazine

    This annual full color print magazine has been designed for new residents and tourists to experience what Rancho Cordova, California has to offer. This publication features local events, businesses and community resources.
    CASE STUDY DETAILS