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Marketing Strategy for Businesses That Have Outgrown More Tactics
Most small businesses aren’t short on marketing activity. They’re short on the clarity that would let them do less of it. After working with hundreds of small businesses on their marketing strategy over 30 years, I’ve seen the same pattern: scattered tactics, inconsistent messaging, and a team that’s busy but not aligned. The problem isn’t effort. It’s the absence of ...
Write Press Releases That Generate Real Media
Catch the Full Episode:Overview Most small businesses have written off the press release as a relic. They should not have. In this episode, John Jantsch sits down with Mickie Kennedy, founder of eReleases, to make the case that earned media is more valuable now than it has been in decades — and that AI is changing how smart businesses write ...
Build a Business AI Can’t Replace
Catch the Full Episode: Overview Most conversations about AI focus on tools, workflows, and competitive advantage. This episode goes deeper. John Jantsch sits down with Derek Rydall, bestselling author of A Whole New Human, to explore a question that rarely gets asked: what happens to the human being while the tools are getting smarter? Rydall draws on 25 years of ...
Most Businesses Fail Because Founders Can’t Sell
Catch the Full EpisodeEpisode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with serial entrepreneur Brian Will to unpack the real reasons most businesses fail and why it has little to do with product, market, or funding. Drawing from his experience building 10 companies worth over half a billion dollars, Brian explains how ...
Your Team Reflects Your Leadership Values
Catch the Full Episode:Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with executive coach and author Aiko Bethea to explore the deeper reasons why teams struggle with communication, trust, and accountability. Drawing from her book Anchored, Aligned, Accountable, Aiko introduces a powerful framework for self-leadership that goes beyond surface-level tactics and addresses ...
Stop Solving the Wrong Problems in Your Business
Catch the Full Episode:Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with entrepreneur, author, and business coach Kevin St.Clergy to unpack the concept of “blind blaming”—a hidden pattern that causes leaders to misdiagnose problems and stall growth. Kevin shares a powerful personal story that led to the discovery of blind blaming and explains ...
Niching Down Transforms Your Marketing Agency
Catch the Full Episode:Episode Overview In this episode of the Duct Tape Marketing Podcast, Duct Tape Marketing CEO Sara Nay, sits down with Stephanie McGirr, founder of EGS Marketing Solutions and Amplify DPC. Stephanie shares how niching into the direct primary care (DPC) space transformed her agency, allowing her to streamline processes, build scalable systems, and deliver more impactful results ...
The Role of AI in Modern Copywriting
Catch the Full Episode:Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Benson, creator of the Video Sales Letter (VSL) and founder of the AI platform Benson. Jon shares how AI is reshaping the world of copywriting, not by replacing human creativity, but by amplifying it. The conversation explores the evolution of VSLs, ...
Turn Client Relationships Into Revenue Growth
Catch the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Taylor McMaster, founder of Dot & Company, to unpack a commonly overlooked growth constraint in agencies: client account management. While most agencies obsess over lead generation and fulfillment, Taylor makes the case that long-term growth is driven by what happens after ...