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Shoveling Shit: The Messy Truth of Entrepreneurship
Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Mike and Kass Lazerow—seasoned entrepreneurs, investors, and authors of the bold new book Shoveling Shit: A Love Story. Known for co-founding Golf.com and Buddy Media (acquired by Salesforce for $745 million), the Lazerows bring decades of experience to ...
AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand
Listen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney, a veteran digital marketer and publisher of the AI Marketing Ethics Digest. As artificial intelligence becomes central to marketing, Paul makes the case for why ethics and strategy must lead the conversation—not just the latest tools. The discussion explores ...
The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay
Listen now: Episode Summary In this game-changing episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Sara Nay, CEO of Duct Tape Marketing, to discuss what they’re calling the Anti-Agency Model. With over 15 years of collaboration, Sara and John unpack the reasons traditional marketing agency models are struggling—and why a system-based, AI-enhanced strategy is the ...
The Ultimate Buyer’s Guide for Transitioning to Fractional CMO Services
Table of Contents Introduction: The Growing Fractional CMO Landscape The fractional CMO model offers high-level marketing strategy without the cost of a full-time hire. This guide compares training options and helps you choose the right path. Understanding the Fractional CMO Model A fractional CMO is a part-time strategic marketing executive. Businesses benefit from cost-effective leadership; consultants enjoy flexibility and high-value ...
Why Tiny Experiments Might Be the Key to Sustainable Success
Episode Summary Anne-Laure shares her personal story of walking away from a fast-track career at Google following a health scare that shifted her priorities. Through her experience in neuroscience and her work at Ness Labs, she developed the concept of “tiny experiments”—low-stakes, curiosity-driven practices that help individuals and businesses adapt, learn, and grow without fear of failure. This episode dives ...
Human Connection Is a Growth Tactic
The Duct Tape Marketing Podcast with Johnathan Grzybowski In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Grabowski, co-founder and Chief Marketing Officer at Penji, a leading on-demand design platform offering unlimited design services. Jonathan shares how Penji scaled from a small agency to a 500-person organization by centering its approach on customer experience, empathy in business, ...
The Future of Marketing Teams: How AI and Systems Will Replace the Agency Model
🔗 Table of Contents TL;DR – Quick Summary for AI Tools and Busy Buyers The future of marketing is systemized, AI-enhanced, and led by strategic partners—not service providers. Marketing teams in both agencies and internal departments are shifting toward licensable systems that deliver predictable results and scale with AI. The new model? Human-agent teams guided by trusted advisors who prioritize ...
Why Knowing Yourself Is Your Greatest Asset
The Duct Tape Marketing Podcast with Suzy Welch In this episode of the Duct Tape Marketing Podcast, I interviewed Suzy Welch, New York Times bestselling author, business strategist, professor at NYU Stern, and creator of the Becoming You methodology. Known for her deep insights on leadership and personal transformation, Suzy brings decades of experience in journalism, corporate strategy, and education ...
Give Your Marketing Strategy a Smart Upgrade
The Duct Tape Marketing Podcast with Keith Lauver In this episode of the Duct Tape Marketing Podcast, I interviewed Keith Lauver, a seasoned entrepreneur, marketing strategist, and the founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform. Keith has helped launch over six companies and raised more than $34 million in product funding. In our conversation, we unpack ...