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7 Steps to a Complete Visibility Audit
Listen to the full episode: Overview On this solo episode of the Duct Tape Marketing Podcast, John Jantsch tackles the evolving world of SEO—and why it’s time to focus less on “rankings” and more on holistic digital visibility. John walks through a practical step-by-step visibility audit, highlighting the key areas every business must review: from AI overviews and Google Maps ...
How to Turn LinkedIn into a B2B Lead Machine – Anthony Blatner Explains
Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Anthony Blatner, founder of Speedwork Social—a leading LinkedIn ads agency specializing in helping B2B companies generate high-quality leads and close enterprise deals. Anthony shares his insights on what makes LinkedIn ads uniquely valuable for B2B marketers, how to avoid common (and costly) ...
From SEO to AEO: Todd Sawicki Reveals How AI Is Transforming Search
Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Todd Sawicki, founder and CEO of Gumshoe AI, a cutting-edge platform helping marketers navigate the rapidly evolving world of AI-driven search and discovery. Todd breaks down what AIO, AEO, and AI search really mean for marketers, why buyer behavior is shifting, and ...
How to Create Exceptional Experiences
Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Neen James, globally recognized leadership and customer experience expert, keynote speaker, and author of “Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business.” Neen shares how any business—regardless of size, industry, or budget—can create extraordinary, memorable customer experiences by ...
From The Vault: How to Stay Visible in the AI Search Era
Listen to the full episode:Episode Summary Back from the vault! In this rerun of the Duct Tape Marketing Podcast, I revisit a solo episode where I—John Jantsch—explore a topic that continues to reshape the foundation of online marketing: search visibility in an era dominated by AI search, zero-click results, and evolving Google behaviors. Search engine optimization (SEO) has always been ...
Building a Business That Runs Without You
Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Dr. Sabrina Starling, founder of Tap the Potential, business growth expert, and creator of the Four Week Vacation™ model. Sabrina shares her hard-won lessons on succession planning, letting go, and building a company that can truly run without you. After a personal ...
Why Thought Leadership is the New PR
Listen to the full episode:Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Amy Rosenberg—seasoned PR strategist, agency founder, and author of “A Practical Guide to Public Relations for Businesses, Nonprofits, and PR Leaders.” Amy demystifies today’s PR landscape, explains why digital PR is now vital for Google and AI visibility, and shares her practical approach ...
Building Resilience at Any Age with Lynn Smith
Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Lynn Smith—nationally recognized TV news anchor, keynote speaker, media consultant, and founder of Rylan Media. Lynn shares the inspiration and story behind her new children’s book, “Just Keep Going,” a beautifully illustrated fable that offers a blueprint for building resilience and courage ...
The Brain Science Behind Successful Marketing
Catch the Full Episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Michael Aaron Flicker, founder and CEO of ZenoSci Ventures and co-founder (with Richard Shotton) of the Consumer Behavior Lab. Michael shares insights from their new book, “Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands.” They discuss ...