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Outgrow Your Competition: The Proactive Sales System with Alex Goldfayn
John Jantsch (00:01.006) Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Chance. My guest today is Alex Goldfein. He's a three-time Wall Street Journal bestselling author, one of the most sought after sales speakers in the world. He's the CEO of the Revenue Growth Consultancy, one of the top grossing solo consulting firms ...
AI, Analytics & Content Strategy: Andy Crestodina on the Future of Digital Marketing
Listen to the full episode:Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Andy Crestodina, co-founder and CMO of Orbit Media Studios, to explore the rapidly changing world of digital marketing. Andy shares practical insights on using AI for content strategy, analytics, and website optimization—while emphasizing the enduring importance of quality, relationships, and human creativity. The ...
Bold Moves for Future-Ready Marketing: What to Stop Doing Immediately
TL;DR The future of marketing belongs to those who have the courage to stop outdated practices. Cut excessive and generic content, ignore vanity metrics, prioritize authenticity, build trust, let go of comfort zones, use technology wisely, adapt for AI, and focus on community over funnels. Letting go of what’s holding you back creates space for smarter, more impactful marketing. Table ...
The Four Conversations: Blair Enns on Leading, Pricing, and Selling Expertise
Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Blair Enns, founder of Win Without Pitching and a leading authority on selling creative and consulting expertise. Blair shares insights from his new book, The Four Conversations, which distills decades of agency wisdom into a clear roadmap for moving from pitching and ...
How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io
Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO. Jon shares how AI is shifting the landscape for marketers, agencies, and entrepreneurs, moving effective outreach away from mass automation and toward authentic, ...
How to Stay Visible in the AI Search Era
Listen to the full episode:Episode Summary In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors. Search engine optimization (SEO) is no longer about simply ranking for keywords. As I explain ...
The Future of Local SEO in the Age of AI with David Hunter
Listen to the full episode:Episode Summary In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews David Hunter, CEO ofLocal Falcon andEpic Web Studios, to explore the rapidly evolving landscape of local SEO.With over 15 years in digital marketing, David brings a grounded and tactical perspective on how businesses can thrive amidst the rise ofAI-generated search overviews, shifting ...
From Rankings to Relevance: How One Remodeling Contractor Is Winning in the Age of AI Search
TL;DR Search is shifting from keywords to conversational queries and AI-driven answers. Remodeling contractors can win by becoming the trusted source answer engines rely on. The Duct Tape Marketing Search Visibility System (SVS) outlines a practical path forward. Strategy First is the foundation—defining your ideal client and unique message is non-negotiable. Content needs to be structured, scannable, and conversational to ...
Why AI Is Reshaping Every Stage of the Buyer’s Journey
Listen to the full episode: Episode Overview In this solo episode of the Duct Tape Marketing Podcast, marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey. He revisits the foundational concept of the Marketing Hourglass and explores how every stage—from awareness to referral—requires fresh thinking in a world where AI tools are now ...