... pages from Explore Rancho Cordova publication... click to enlarge.
Explore Rancho Cordova Magazine
Managed the design, production and distribution of a printed & digital magazine
Goal: In 2016, Rancho Cordova Visitors Bureau and the Rancho Cordova Chamber of Commerce requested a magazine designed to be a welcome resource to new residents as well as a reference guide for the existing residents.
Strategy: Our game plan for this magazine started with designing a logo which branded the concept of its purpose “exploring" what Rancho Cordova has to offer. It continued with including local business ads, maps & calendar of upcoming events.
Implementation: Our team’s campaign included personal, phone and email correspondence to the many business owners in Rancho Cordova to gather, design and include the business ads. Additionally, we set up and delivered magazine distribution to all 16 of the local hotels and many of the local business and city offices. Finally social media was integrated with as well as a mobile friendly website with an online version of the magazine was created to expand the readership with an efficient method of viewing.
Success: Explore Rancho Cordova is a brand that continues to be used by Rancho Cordova Visitors Bureau, Rancho Cordova Chamber Of Commerce & the City of Rancho Cordova. The publication continues to have an increased readership and online daily viewership.
Some of the participating sponsors:
Additional marketing services done in-house:
Social Media Marketing
Email Marketing Campaign
Strategic Marketing Partnerships