The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.
Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!
How AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It
1. Introduction: The AI Tsunami in B2B Marketing Let’s get real—AI isn’t coming for B2B marketing. It’s already here, and it’s shaking the foundation of how buyers find, evaluate, and choose vendors. If you’re still treating AI like some futuristic gadget, you’re missing the point. Buyers—especially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makers—are digital-first, AI-empowered, and want answers on their terms. Here’s the kicker: up to 90% of B2B ...
Why It’s Time to Retire the Idea of Retirement with Derek Coburn
John Jantsch (00:01.085) Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Derek Coburn. He's a seasoned financial advisor and entrepreneur with over 25 years of experience. He is the co-founder of Cadre, an exclusive community of CEOs and entrepreneurs, which he launched with his wife, Melanie. Derek is also the author of the bestselling book, Networking is Not Working. And we're going to ...
How The Nova Method Is Redefining PR and Brand Trust in the Age of AI
Listen to the full episode:
In this episode of the Duct Tape Marketing Podcast, I interviewed Christine Perkett, a veteran entrepreneur and marketing communications expert with nearly 30 years in the field. Christine is the co-founder and CEO of The Nova Method, a PR and communications firm grounded in what she calls an “audience-first strategy,” built for a world shaped by AI, automation, and fractured trust. Christine shares how she and her partner merged their ...
Agency Dependency vs. Marketing Ownership: What’s Right for Your Business?
Is outsourcing your marketing giving you what you really want?With endless tools, AI platforms, and marketing experts available today, it’s no surprise that small business owners often feel overwhelmed. One common response to that overwhelm is hiring an agency or consultant to manage marketing on your behalf.But here’s a question worth asking:
Is agency dependency actually helping your business grow—or is it keeping you stuck?What Agency Dependency Really Looks LikeHiring an agency promises relief. It offers ...
Why Most Small Business Marketing Fails (and How to Fix It in the Age of AI)
If you're a small business owner struggling to understand why small business marketing fails, you're not alone. With so many tools, agencies, and AI solutions available, it should be easier—but for many, it's more confusing than ever.Here’s the good news: It’s not your fault. And it’s absolutely possible to turn things around.Why Marketing Feels So Complicated in 2025The marketing landscape has evolved rapidly, and not always for the better. Business owners are facing an overwhelming ...
The AI Driven Leader: How to Think Strategically and Make Smarter Decisions with AI
Listen to the full episode:
Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Geoff Woods, founder of AI Leadership and author of the international bestseller The AI Driven Leader: Harnessing AI to Make Faster Decisions. Geoff shares how leaders can use AI not just to automate tasks—but to enhance strategic thinking, speed up decision-making, and escape operational overwhelm. Through frameworks like CRIT (Context, Role, Interview, Task) and real-world ...
How AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It
1. Introduction: The AI Tsunami in B2B Marketing Let’s get real—AI isn’t coming for B2B marketing. It’s already here, and it’s shaking the foundation of how buyers find, evaluate, and choose vendors. If you’re still treating AI like some futuristic gadget, you’re missing the point. Buyers—especially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makers—are digital-first, AI-empowered, and want answers on their terms. Here’s the kicker: up to 90% of B2B ...
Why It’s Time to Retire the Idea of Retirement with Derek Coburn
John Jantsch (00:01.085) Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Derek Coburn. He's a seasoned financial advisor and entrepreneur with over 25 years of experience. He is the co-founder of Cadre, an exclusive community of CEOs and entrepreneurs, which he launched with his wife, Melanie. Derek is also the author of the bestselling book, Networking is Not Working. And we're going to ...
How The Nova Method Is Redefining PR and Brand Trust in the Age of AI
Listen to the full episode:
In this episode of the Duct Tape Marketing Podcast, I interviewed Christine Perkett, a veteran entrepreneur and marketing communications expert with nearly 30 years in the field. Christine is the co-founder and CEO of The Nova Method, a PR and communications firm grounded in what she calls an “audience-first strategy,” built for a world shaped by AI, automation, and fractured trust. Christine shares how she and her partner merged their ...
In this episode of the Duct Tape Marketing Podcast, I interviewed Christine Perkett, a veteran entrepreneur and marketing communications expert with nearly 30 years in the field. Christine is the co-founder and CEO of The Nova Method, a PR and communications firm grounded in what she calls an “audience-first strategy,” built for a world shaped by AI, automation, and fractured trust. Christine shares how she and her partner merged their ...
Agency Dependency vs. Marketing Ownership: What’s Right for Your Business?
Is outsourcing your marketing giving you what you really want?With endless tools, AI platforms, and marketing experts available today, it’s no surprise that small business owners often feel overwhelmed. One common response to that overwhelm is hiring an agency or consultant to manage marketing on your behalf.But here’s a question worth asking:
Is agency dependency actually helping your business grow—or is it keeping you stuck?What Agency Dependency Really Looks LikeHiring an agency promises relief. It offers ...
Is agency dependency actually helping your business grow—or is it keeping you stuck?What Agency Dependency Really Looks LikeHiring an agency promises relief. It offers ...
Why Most Small Business Marketing Fails (and How to Fix It in the Age of AI)
If you're a small business owner struggling to understand why small business marketing fails, you're not alone. With so many tools, agencies, and AI solutions available, it should be easier—but for many, it's more confusing than ever.Here’s the good news: It’s not your fault. And it’s absolutely possible to turn things around.Why Marketing Feels So Complicated in 2025The marketing landscape has evolved rapidly, and not always for the better. Business owners are facing an overwhelming ...
The AI Driven Leader: How to Think Strategically and Make Smarter Decisions with AI
Listen to the full episode:
Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Geoff Woods, founder of AI Leadership and author of the international bestseller The AI Driven Leader: Harnessing AI to Make Faster Decisions. Geoff shares how leaders can use AI not just to automate tasks—but to enhance strategic thinking, speed up decision-making, and escape operational overwhelm. Through frameworks like CRIT (Context, Role, Interview, Task) and real-world ...
Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Geoff Woods, founder of AI Leadership and author of the international bestseller The AI Driven Leader: Harnessing AI to Make Faster Decisions. Geoff shares how leaders can use AI not just to automate tasks—but to enhance strategic thinking, speed up decision-making, and escape operational overwhelm. Through frameworks like CRIT (Context, Role, Interview, Task) and real-world ...
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Second Saturday Of El Dorado Hills Art Walk
An El Dorado Hills monthly, summer art, food, business and entertainment event for the entire family! Its focus is to provide a fun and safe community to promote local artists and exposure to the local small businesses.
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Explore Rancho Cordova Magazine
This annual full color print magazine has been designed for new residents and tourists to experience what Rancho Cordova, California has to offer. This publication features local events, businesses and community resources.
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