The Experienced Team At Pike Inc. Consulting strategically designs and manages marketing campaigns for clients in many different industries. We carefully assign our Business Development Managers based on the client’s industry, goals and customer personalities with services that range from working under the direction of a client’s head of marketing to managing a client’s marketing department or a specific assigned campaign.
Our In-House Creative Design Team ensures our client Business Development Manager’s plans are implemented with accuracy by minimizing the need for translating information to 3rd party contractors. Additionally, this allows for time and goal deadline responsibilities to remain with us!
Why the Traditional Agency Model Is Broken and What Comes Next
The traditional agency model is no longer built for today’s small businesses. In this article, Sara Nay explains the anti-agency model and how strategy-first marketing, fractional leadership, and AI can help businesses own their marketing instead of outsourcing it blindly.For the last 15 years, I have lived inside the agency world.I have been an intern, a community manager, an account manager, a fractional CMO, and now the CEO of Duct Tape Marketing. I have seen ...
Are Algorithms Making Us Stupid?
Spotify Wrapped is a brilliant marketing play. Every year, millions of people gleefully share their top songs, favorite artists, and most-listened-to genres, essentially turning their personal data into free advertising for the streaming giant. But while it’s fun and feels personalized, it also sheds light on something deeper—and a little unsettling—about the world we live in today.This year, my #1 song was “Boulder to Birmingham” by Emmylou Harris. It’s a beautiful, haunting tribute to Gram ...
The More Mindset: Rewiring Your Thinking for Purpose, Confidence, and Results
John Jantsch (00:01.304) Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and my guest today is Diana Pagano. She is a mindset coach, entrepreneur, international speaker and author of a book we're going to talk about today, The More Mindset, Break Mental Limits and Step Into Extraordinary Results. Drawing on neuroscience and personal experience, helps high achievers break through fear, self doubt and burnout, unlock greater purpose, ...
Top 10 Duct Tape Marketing Podcast Episodes of 2025
As we close out 2025, I’ve been reflecting on the conversations, insights, and big ideas that shaped this year on the Duct Tape Marketing Podcast. The pace of change in marketing hasn’t slowed for a second, and small businesses continue to reinvent, experiment, and build stronger connections with the people they serve. This year was filled with curiosity, innovation, and a whole lot of practical wisdom, and I was fortunate to sit down with guests ...
Why Your Business Needs a Marketing Operating System
Listen to the full episode:
Episode Overview In this solo episode, John Jantsch breaks down a major innovation in small business marketing: the Marketing Operating System. After decades of helping businesses grow with a strategy-first approach, John explains why it is no longer enough to just run campaigns or chase tactics. He introduces the Marketing Pyramid, a strategic spine that aligns business strategy, brand development, customer experience, and team execution. You will learn about the ...
Grow Your Business with the Marketing Hourglass Framework
I created the Marketing Hourglass™ after years of working with small businesses that felt overwhelmed by disjointed tactics. Agencies chased big budgets and flashy campaigns, while consultants dropped in and out without leaving a sustainable system. I believed marketing should work like any core business function; systematic, practical and focused on results. That insight became a framework, then a book and eventually a global community built around strategy before tactics. Why Most Marketing Funnels Fall ShortTraditional ...
Why the Traditional Agency Model Is Broken and What Comes Next
The traditional agency model is no longer built for today’s small businesses. In this article, Sara Nay explains the anti-agency model and how strategy-first marketing, fractional leadership, and AI can help businesses own their marketing instead of outsourcing it blindly.For the last 15 years, I have lived inside the agency world.I have been an intern, a community manager, an account manager, a fractional CMO, and now the CEO of Duct Tape Marketing. I have seen ...
Are Algorithms Making Us Stupid?
Spotify Wrapped is a brilliant marketing play. Every year, millions of people gleefully share their top songs, favorite artists, and most-listened-to genres, essentially turning their personal data into free advertising for the streaming giant. But while it’s fun and feels personalized, it also sheds light on something deeper—and a little unsettling—about the world we live in today.This year, my #1 song was “Boulder to Birmingham” by Emmylou Harris. It’s a beautiful, haunting tribute to Gram ...
The More Mindset: Rewiring Your Thinking for Purpose, Confidence, and Results
John Jantsch (00:01.304) Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and my guest today is Diana Pagano. She is a mindset coach, entrepreneur, international speaker and author of a book we're going to talk about today, The More Mindset, Break Mental Limits and Step Into Extraordinary Results. Drawing on neuroscience and personal experience, helps high achievers break through fear, self doubt and burnout, unlock greater purpose, ...
Top 10 Duct Tape Marketing Podcast Episodes of 2025
As we close out 2025, I’ve been reflecting on the conversations, insights, and big ideas that shaped this year on the Duct Tape Marketing Podcast. The pace of change in marketing hasn’t slowed for a second, and small businesses continue to reinvent, experiment, and build stronger connections with the people they serve. This year was filled with curiosity, innovation, and a whole lot of practical wisdom, and I was fortunate to sit down with guests ...
Why Your Business Needs a Marketing Operating System
Listen to the full episode:
Episode Overview In this solo episode, John Jantsch breaks down a major innovation in small business marketing: the Marketing Operating System. After decades of helping businesses grow with a strategy-first approach, John explains why it is no longer enough to just run campaigns or chase tactics. He introduces the Marketing Pyramid, a strategic spine that aligns business strategy, brand development, customer experience, and team execution. You will learn about the ...
Episode Overview In this solo episode, John Jantsch breaks down a major innovation in small business marketing: the Marketing Operating System. After decades of helping businesses grow with a strategy-first approach, John explains why it is no longer enough to just run campaigns or chase tactics. He introduces the Marketing Pyramid, a strategic spine that aligns business strategy, brand development, customer experience, and team execution. You will learn about the ...
Grow Your Business with the Marketing Hourglass Framework
I created the Marketing Hourglass™ after years of working with small businesses that felt overwhelmed by disjointed tactics. Agencies chased big budgets and flashy campaigns, while consultants dropped in and out without leaving a sustainable system. I believed marketing should work like any core business function; systematic, practical and focused on results. That insight became a framework, then a book and eventually a global community built around strategy before tactics. Why Most Marketing Funnels Fall ShortTraditional ...
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Second Saturday Of El Dorado Hills Art Walk
An El Dorado Hills monthly, summer art, food, business and entertainment event for the entire family! Its focus is to provide a fun and safe community to promote local artists and exposure to the local small businesses.
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Explore Rancho Cordova Magazine
This annual full color print magazine has been designed for new residents and tourists to experience what Rancho Cordova, California has to offer. This publication features local events, businesses and community resources.
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