John Jantsch sits down with host Benjamin Shapiro on the MarTech Podcast to discuss his upcoming book, The Ultimate Marketing Engine.

In this episode, we’re going to dive deep into some of the core concepts of the book specifically the idea of viewing your customers, not as a transaction, but really looking at the transformation we can help them achieve in their lives or their business.

To learn more about the book, check out the episode below.

Listen: John Jantsch on the MarTech Podcast

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