Opinions expressed by Entrepreneur contributors are their own. Most of us are running small businesses (a business with 500 employees or less), and a whopping 49.7% of small businesses will fail after five years. These business owners will cite many reasons for failure, including money running out, bad partnerships, ineffectiveRead More

Opinions expressed by Entrepreneur contributors are their own. One of the biggest business shifts in the last few years has been an internal focus on “customer experience,” or CX. While the idea of the customer experience isn’t new — the customer journey has long been a benchmark for business successRead More

How can B2B brands best harness the power of generative artificial intelligence (AI) tools to help take their influencer marketing to the next level? At this point, it seems unlikely content that has been created with at least some AI-generated tool assistance will be shunned, making it likely that forRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT.  Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one ofRead More

Opinions expressed by Entrepreneur contributors are their own. Let’s face it, networking can be a daunting aspect of the marketing journey. It’s like speed dating for business, but instead of finding a soulmate, you’re seeking clients, partners, referrals and mentors. You know you should do it, but it’s hard toRead More

Creative Services Professionals Are Most Concerned About AI23 percent of marketing executives have said that they are interested in artificial intelligence (AI), with the top sectors interested in AI being software development, computer engineering, electronics, and creative services, while 12 percent of advertising executives said they are concerned about AIRead More

Opinions expressed by Entrepreneur contributors are their own. Nowadays, it seems like you can’t start a business without having a social media presence. Indeed, 77% of marketers feel that social media marketing is an effective practice for their business. While that’s all well and good for the company as aRead More

Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this crowd may not be your best bet to gaining customer trust and popularity, especially as a startup. What you need to focusRead More

Aliza Licht is the founder of Leave Your Mark and the author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. She sat down with Jessica Abo to talk about her new book and the importance of shaping your own narrative. Jessica Abo: Aliza, walk us throughRead More