Weekend Favs November 17

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

How Dell, SAP and Dun & Bradstreet Collaborate with Influencers to Scale Successful B2B Content #MPB2B

This week at MarketingProfs B2B forum, some of my favorite influencer marketers took the stage for a lively discussion on how they’ve been able to scale content creation by collaborating with influencers. The panel was led by TopRank Marketing CEO Lee Odden and included the following rockstar marketers: Dr. KonstanzeRead More

Ditch the Sales Script and Do This Instead

Sales frameworks are a key stepping stone to building better relationships with customers. November 16, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all been there: Your phone rings. You pick it up. Before you even utter “Hello?” you’re bombarded with a pitch. “It’s your luckyRead More

Grow Your Business Through Sales and Marketing Alignment

Aligning your sales and marketing teams isn’t an easy endeavor, but it’s one that can have profound and lasting benefits. November 16, 2018 8 min read This story originally appeared on Due Whether you’re an entrepreneur just starting out or you’ve been leading a business for a while, you understandRead More

The Facebook Ads Strategy That Can’t Lose

It’s a numbers game. November 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Running a profitable Facebook Ads campaign is simple. Not always easy, but simple. There is a formula that can guarantee a profitable Facebook Ad campaign. Once you know the formula and theRead More

Young People Will Reward Brands That Take a Stand

A new generation of consumers are choosing to engage with the brands that share their values and beliefs. November 16, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Through much of the last century, advertising obligated people to pay attention to what brands have to say.Read More

The 3 Costliest Mistakes I’ve Made Launching A New Website (So Far)

Even good ideas need proper execution. November 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Last month my company launched an entirely new website. Hooray! Well, not so fast… The site — please excuse my self-promotion — is called Marks Group Live. It’s targeted at usersRead More

Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)A new study from social media management platform Buffer takes a close look into Instagram Stories and how 200 leading global brands are utilizing the popular feature. Buffer LinkedIn Introduces Public Beta of Objective-Based Advertising inRead More

Webinars That Wow: 5 Tips for Create Engaging Webinars #MPB2B

Think about it. Do you enjoy being marketed to? As marketers, we love our jobs; we love marketing. But like anyone else, it’s safe to say that we don’t enjoy receiving cold pitch emails, or downloading gated white papers, or spotting that “Request a Demo” ad for the 10th time.Read More

This Photo-Sharing App Stands By an Authentic Marketing Experience

A combination of social media tactics and sponsorships help Twenty20 make a mark in the photography sphere. November 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Micah Cohen, the director of growth for Twenty20.  The company recently switchedRead More