Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold

Show of hands, B2B marketers: How many of you know which Hogwarts house you belong in? Or which Disney princess best represents your personality and relationship ambitions? via GIPHY Don’t be shy. I’m a Gryffindor wizard through and through—and apparently, I’m more of a Jasmine than an Ariel. And IRead More

5 Reasons Why Businesses Should Invest in Google AdWords

Bid strategically on keywords that can convert for your business. September 19, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As a business owner or marketer, there’s no worse feeling than the sound of crickets. When there’s a lack of contact form submissions, online orders orRead More

Pitching 101: Reaching Out to the Media and Getting Them to Bite

Increase your success with the press by following this advice on pitching your business story. September 19, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jessica Abo’s book Unfiltered: How to Be as Happy as You Look on Social Media. BuyRead More

Transcript of Letting Go of Perfection in Order to Achieve Your Goals

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Would you consider yourself a protectionist? I certainly would not consider myself a traditional protectionist, but I wonder if there’s times when viewing my view of the worldRead More

Letting Go of Perfection in Order to Achieve Your Goals

Marketing Podcast with Petra KolberPodcast Transcript This week on the Duct Tape Marketing Podcast, I speak with Petra Kolber. She is an expert in positive psychology and fitness, and she uses this unique background to help companies and individuals find joy, passion, and productivity. With 25 years of experience inRead More

Death to SEO: Why Marketers Are Increasingly Disenchanted By The Original Digital Marketing Tactic

Just over two decades ago, search engine optimization (SEO) burst onto the internet scene and kicked the digital marketing doors wide open. Today, marketers consider SEO an effective and required part of their digital marketing mix — well, some of us at least. Many thought leaders, marketers, and brands haveRead More

6 Things to Consider for Putting Together Your Best Holiday Marketing Plan Yet

When autumn starts, will you be ready for the holidays, having already created a gift guide, email and social media strategies and more? September 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. ‘Tis the season for online shopping. Well, not quite yet, but it’ll beRead More

5 Online Marketing Tips for Small Businesses in Competitive Service Industries

Here are five quick or cheap tips you can use to gain an advantage. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Brands have multiple ways to market their services these days, and online methods are among the most effective. But with many different options available, itRead More

Will Facebook Advertising Survive After the Cambridge Analytica Scandal?

Behavioral marketing will be a key player now. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook has been at the center of a scandalous storm about privacy manipulation issues and has made it clear that it is making changes to fix its reputation as wellRead More

How to Add Sales to Each Stage of the Customer Journey

When you think of your business’s sales strategy, you may be tempted to think of it as only relating to the actual transaction where a customer pays for the good or service you offer. However, businesses today can’t think of their relationship with their customers as a linear one. Instead,Read More