Embracing Mortality: How to Live a Life Without Regret
The Duct Tape Marketing Podcast with Jodi Wellman In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How to Make it to the End with No Regrets. Wellman is known for her unique approachRead More
Marketing For Supervillains
The Duct Tape Marketing Podcast with Jesse Wroblewski In this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based marketing agency and the author of Marketing for Supervillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination. He has close toRead More
How SEO and SEM Strategies Work Together
Search engine optimization (SEO) and search engine marketing (SEM) are different forms of digital marketing that require distinct skill sets and approaches, but one is not complete without the other. Utilized correctly, SEO and SEM complement each other, allowing a marketing team to balance short-term and long-term gains to achieveRead More
Transform Your Leadership: The Power of Thoughtfully Fit
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfully Fit® and Certified Speaking Professional, Darcy Luoma is a highly sought-after coach and speaker who has worked with overRead More
What Does a B2B Marketing Funnel Really Look Like?
The concept of a marketing funnel is one of the core differentiators between B2B marketing and B2C marketing. This audience-centered model creates a tangible and visual depiction of the long and complex nature of B2B purchase cycles, while also providing a framework for marketing teams to build their strategies around.Read More
Hypothesis-Driven Growth: How to Turn Data into Revenue
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework. Dough Davidoff brings over 20 years of experience advising small and mid-market companies focusedRead More
Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch
In a recent interview on the Near Media podcast, I had the opportunity to discuss the growing trend of fractional CMO services and how they can benefit small to midsize businesses (SMBs). As the founder of Duct Tape Marketing, I’ve been working with SMBs for over 30 years, and I’veRead More
The Customer Hero: Keys to Creating Case Studies That Get Results
It’s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very few of them are actually all that good. When you are able to share a true story of your product or service making a difference for real customers, that canRead More
Transform Your Business with the Metronomics Framework
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework. Her expertise lies in transforming businesses through her unique growth operating system, helping leaders achieve sustainable growthRead More
How Music Transformed My Business Approach
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter. Stephanie always enjoyed songwriting, singing, and guitar-playing and got involved in Nashville performing songwriter workshops. She worked diligently to improve her skillsRead More