Dropping Digital Distractions With Brian Solis

Photos. Texts. Emails. Video. Digital is a pivotal part of our daily lives. So what if we stopped using it? Brian Solis, the author of Lifescale: How to live a more creative, productive and happy life, wants us to think hard about our digital distractions and drop them from ourRead More

Digital Marketing News: B2B Content Effectiveness Study, Modern Marketing Skills, & Influencer Social Benchmarks

When Content Tanks: Brands Lack Faith In Their Efforts, Study Shows [B2B study]B2B marketers’ content effectiveness has faced struggling confidence, with just 4.7 percent extremely confident in their content’s pertinence, a significant decrease from 2017, according to a newly released B2B marketing study data. MediaPost Facebook testing features that letRead More

Why Marketers Need to Care About Blockchain With Joel Comm and Travis Wright

Everyone has that one family member that invested in Bitcoin (or another cryptocurrency) – without knowing anything about it. For my family, that person was my brother. Before he invested in Bitcoin, he probably should have come with me to Joel Comm and Travis Wright’s Social Media Marketing World sessionRead More

Robert Rose Shares How to Add Purpose & Focus Back Into Your Content Strategy at SMMW

Over the past few decades, we’ve seen the rise, fall, and rebirth of content marketing. The launch of the internet changed the value of content and at first, companies saw a lot of early success. But then, the web was flooded with a high quantity of low-value content as contentRead More

Augmented Reality: How to Leverage AR in Marketing With Cathy Hackl

What do you think of when you think of augmented reality? If you’re anything like me, you first thought of Snapchat filters, Pokemon Go, or the useful measuring tape app you have on your phone. Augmented reality (AR) and applying it to marketing campaigns is still a little bit ofRead More

5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?

Go about reviews the right way and you’ll earn respect and trust in the process. Cheat and you risk everything you’ve built. March 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. When early technologists first created the framework for the internet, few understood how vitalRead More

4 Tips for Creating a Digital Product That Can Make You a Tidy Profit

It has no physical form, and therefore little or no development cost; but a ‘digital product’ like an ebook or audio cost can earn you a bundle. March 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In the past, creating your very own product mayRead More

Why You Don’t Want to Fail This Direct-Mail Test

To measure the success of your direct mail efforts, you’ve got to test your campaigns first. Follow these guidelines to get the most bang from your buck. March 20, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s bookRead More

Model for Marketing Maturity, Stage Three: Ignite

Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached theRead More

This CMO Thinks of Marketing Like a Brad Pitt Movie

This executive says a well-executed marketing plan must be thorough, but specific. March 20, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with the CMO of Marketing by Data, Jason Wright, who talks about how his company approaches marketingRead More