How to Master Clarity in Communication

Marketing Podcast with Steve Woodruff In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Woodruff, whom has spent the past thirty-seven years in the front lines of sales, marketing, consulting, and entrepreneurship, which has uniquely equipped him to guide others in the principles and practices of clearRead More

70% of Consumers Say They’ll Buy ‘Green’ Products, but Only 5% Actually Do. That’s Due to a Common Marketing Mistake By Eco-Friendly Brands.

Eco-friendly products have a problem. Consumers say they want sustainable products; surveys show that up to 70% are willing to buy them. But only 1% to 5% actually buy them — a serious disconnect. What’s the solution? “That’s where marketing comes in,” says Edwin Stafford, a Utah State University marketingRead More

If You’re Going to Be a Guest on a Podcast, Don’t Make These 4 Mistakes — They Could Cost You Leads.

Opinions expressed by Entrepreneur contributors are their own. In the last 12 months, the demand to become a guest speaker on popular podcasts has skyrocketed. Suddenly, lots of people woke up to the power of this marketing tool — or, as I like to call it, the last place onRead More

Don’t Be a Boring Brand – How to Create Brand Distinction That Has Everyone Turning Their Heads

Opinions expressed by Entrepreneur contributors are their own. In this hyper-connected world, we’re struggling to capture the attention of those we hope will buy from us and eventually become loyal customers. The deluge of social media platforms and AI tools has created an overwhelming tidal wave, drowning us in aRead More

With A Spotlight On Artificial Intelligence, GITEX Global Returns For Its 43rd Edition In Dubai From October 16-20, 2023

You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. The 43rd edition of the annual Dubai-based tech event, GITEX Global, which will take place from October 16-20, 2023 at the Dubai World Trade Centre (DWTC), is set to have more than 6,000 exhibitors, with the gathering also expectedRead More

The Key to Developing More Informed and Inclusive DEI Marketing Strategies

Opinions expressed by Entrepreneur contributors are their own. Diversity, Equity and Inclusion (DEI) have moved beyond trendy terms to become vital pillars of modern-day business models and marketing strategies that can truly move the needle. Many companies have recognized its importance, with 80% of United States employers having DEI strategiesRead More

When to Know If Rebranding the Right Move For You — and What You Should Focus on When It’s Time

Opinions expressed by Entrepreneur contributors are their own. Should you rebrand? On average, 74% of the S&P companies rebrand within the first seven years. Rebranding is a significant endeavor that can evoke a mix of emotions for companies. It involves many variables and can be both exciting and scary. ThereRead More

Content Marketing World 2023: Make Sure You Catch These 10 Sessions #CMWorld

Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Thirteen years! Just think about how much has changed in that time – not just in marketing, but in the world at large. Keeping pace and makingRead More

Weekend Favs September 23

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Why Brands are Becoming the New Badges of Belief and Belonging

Opinions expressed by Entrepreneur contributors are their own. People are increasingly leaving their previous places of belonging. The past decade has witnessed seismic shifts in society, driven by the proliferation of smartphones, the ubiquity of social media and the rise of remote work. These changes have reshaped the way weRead More