Weekend Favs December 7

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Book of the Week: ‘The Direct Mail Revolution’

Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent. December 6, 2019 2 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a differentRead More

The Actor in Peloton’s Cringey Holiday Ad Says His Few Seconds of Airtime Led to ‘Malicious Feedback That Is All Associated With My Face’

The actor in Peloton’s confusing and much-criticized holiday ad has broken his silence. December 6, 2019 2 min read This story originally appeared on Business Insider Beyond the memes and tweets, there are real people behind the faces in the Peloton ad. Sean Hunter, an actor and teacher who appears forRead More

Digital Marketing News: Facebook Launches Viewpoints Market Research Tool, Brand Loyalty Remains High, & Instagram Offers a Glimpse of Feed AI

Most marketers will abandon personalisation, study predictsBy 2025 some 80 percent of marketers will cease investing in personalization because of customer data management difficulties and low return on investment (ROI), according to predictions from new report data. Campaign Brand loyalty remains high at 89%, driven by product and price ratherRead More

How to Follow in Nike’s Footsteps When Marketing Your Business

The powerhouse sports brand is comprehensive in its strategy. December 5, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses Nike’s overall marketing plan and how a smaller business can emulate the brand’s success strategies. From there, Siu visitsRead More

The Secret to Writing Emails with Military Precision

Strategies to ensure your message is heard and save you valuable time. December 5, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. “Emails like this are usually riddled with corporate speak so I’m going to give it to you straight,” began a company memo from TwitterRead More

Why (and How) You Should Optimize Your Website for Voice Search

It’s essential that businesses invest in optimizing their sites and apps for the trending tech. December 5, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. A few years ago, voice search seemed like a far-fetched idea limited to Star Trek and science-fiction movies, but today, its useRead More

Profit By Design Podcast – The Self-Reliant Entrepreneur

John Jantsch, author of six books including his latest, The Self-Reliant Entrepreneur, stops by the Profit By Design podcast to chat with host Dr. Sabrina Starling about his latest book. The Self-Reliant Entrepreneur is inspired by Jantsch’s reflection on his own entrepreneurial journey. He’s crafted 366 daily meditations to helpRead More

Make Pinterest Your Marketing Secret Weapon

Marketing Podcast with Alisa MeredithPodcast Transcript On the Duct Tape Marketing Podcast today, I visit with visual marketing expert and self-proclaimed “Pinterest nerd,” Alisa Meredith. Meredith is a social media consultant and the content marketing manager at Tailwind, an Instagram and Pinterest scheduling tool. Less than a third of marketersRead More

Transcript of Make Pinterest Your Marketing Secret Weapon

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by ManyChat.com. 1.3 billion people use Facebook Messenger every day, ManyChat is how you reach them. John Jantsch: Hello and welcome to another episode the Duct Tape Marketing Podcast. This is John Jantsch,Read More