Strategies For Successful Product Launches

Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast, I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Mary is also the co-creator of a new course with Reforge and hostsRead More

Por qué los videos de gatitos son tu competidor número uno y cómo puedes vencerlos

Es probable que hayas estado en una docena de reuniones de marketing que comenzaron con alguien diciendo: “Pensemos en nuestra competencia por un minuto”. Apuesto a que hubo algunas personalidades tipo A (¿tal vez tú?) que han hecho su tarea y descargado la lista completa de marcas que hacen algoRead More

Beyond Marketing — How Brands Can Truly Support the Black Community on Juneteenth

Opinions expressed by Entrepreneur contributors are their own. As Juneteenth approaches, brands are again preparing to commemorate this day. While the holiday has been celebrated within the Black community for quite some time, it was not until 2021 that it became a federal holiday. Juneteenth has become more commercialized inRead More

Why Cat Videos Are Your Number One Competitor — And How You Can Beat Them

Opinions expressed by Entrepreneur contributors are their own. You’ve probably been to a dozen of marketing meetings that started with someone pulling out a whiteboard and saying, “Let’s think about our competition for a minute.” I bet there were some A-type personalities (maybe you?) who’ve done their homework and unloadedRead More

A Story Behind Every Cookie: Best Damn Cookies’s Path to Success

Opinions expressed by Entrepreneur contributors are their own. Naming your bakery Best Damn Cookies is a bold move, but Chef Dave Dreyfus, co-owner and head baker at Best Damn Cookies in New York City, has the credentials to back it up. A former chef at the Michelin 3-star restaurant TheRead More

Why You Need to Put More Effort Into Marketing in a Recession, Not Less

Opinions expressed by Entrepreneur contributors are their own. Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that they makeRead More

The 7 Myths To Follow Your Creative Pursuits

Marketing Podcast with Kate Volman In this episode of the Duct Tape Marketing Podcast, I interview Kate Volman. She is the CEO of Floyd Coaching. With over twenty years of experience in developing and leading life-changing programs for entrepreneurs and leaders, she has a passion for helping people grow.  HerRead More

You Need Consumer Insights To Ensure The Success Of Business. Here Are Five Ways To Find Them

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Ask any entrepreneur for the advice they would give aspiring startup founders, and the answer is not often the obvious one. Yes, “more money” is always great, but with experience andRead More

5 Ways to Grow Your Startup With Online Reviews

Opinions expressed by Entrepreneur contributors are their own. Online reviews are crucial, even for new businesses in entirely new market categories. In fact, reviews may be more important for you because you have to prove two things to potential buyers: That you can actually solve their problem That your companyRead More

3 Automated Lead Generation Strategies To Implement In Your Sales Process

Opinions expressed by Entrepreneur contributors are their own. As one of my first mentors said: “In business, sales solves all.” This reigns true in the majority of cases. When you make a sale, you can re-invest that into a new employee, advertising campaign, software, marketing, etc. You get the point.Read More