Weekend Favs September 23
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More
Why Brands are Becoming the New Badges of Belief and Belonging
Opinions expressed by Entrepreneur contributors are their own. People are increasingly leaving their previous places of belonging. The past decade has witnessed seismic shifts in society, driven by the proliferation of smartphones, the ubiquity of social media and the rise of remote work. These changes have reshaped the way weRead More
AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding
Opinions expressed by Entrepreneur contributors are their own. In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI can’t replicate the genuine human touch, it’s emerging as a powerful tool to forge authentic connections with consumers. In theRead More
5 Ways Entrepreneurs Can Boost Their Visibility with Affiliate Marketing
Opinions expressed by Entrepreneur contributors are their own. Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining engagement with current and potential customers. Partner marketing plays a crucial role — not only because of transparent ways toRead More
How a Solopreneur Creates Word-of-Mouth Marketing Magic
Opinions expressed by Entrepreneur contributors are their own. Starting and growing a small business alone is a unique challenge, which Trickery owner Aaron Rabkin knows all too well. At Trickery, a magic and comedy show in Chicago, Aaron does it all: hosts the show, writes the scripts, manages the finances,Read More
To Niche or Not to Niche: The Pitfalls of Over-Specialization
Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that’s been on my mind for a while: the evolution of niche marketing. In the dynamic world of marketing, strategies are ever-evolving, and staying ahead ofRead More
How to Navigate the New Era of Customer Expectations
Marketing Podcast with Jay Baer In this episode of the Duct Tape Marketing Podcast, I interview Jay Baer, a business growth and customer experience author, researcher, and advisor. Jay is a 7th-generation entrepreneur, who has written 7 best- selling business books, and created 6 multi-million dollar companies. His newest book,Read More
Your Guide to Choosing the Right Google Ads Consultant or Agency
Opinions expressed by Entrepreneur contributors are their own. The average small to mid-sized business spends about $10,000 annually on Google Ads. Naturally, there are a lot of agencies and experts offering their “Google Ads Management Services” right now. If you’re planning to hire someone to optimize your campaigns and areRead More
Top 50 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2023
Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating theRead More
This Startup Is Reinventing the Yellow School Bus. Here’s Its Playbook for Winning Over the Hardest Customers (Like Public Schools).
How do you drive a big yellow school bus with 70 kids goofing around in the back every day? “You just gotta tune out the noise,” shrugs Marllury Urbina, who’s been doing it in and around San Francisco for 22 years. She’s always loved the job, but it’s come withRead More