B2B Marketing News: Rising B2B MarTech Spend, 10th Annual Data Never Sleeps Report, & LinkedIn Tops B2B Ad Spending

US B2B MarTech Spend Set for ~15% Rise This YearIn 2022 marketing technology spending is set to top $20 billion for the first time, with the B2B-specific segment growing by some 14.6 percent — slightly higher than overall combined B2C and B2B spending, according to newly-released survey data of interestRead More

Semrush on How to Create B2B Content for Generation Z

While many B2B marketers are focused on Boomer and Millennial age senior marketing executives, what are B2B brands doing to connect with the next Generation of buyers? You know, those junior marketing pros born after 1997 aka Gen Z? Content Director at Semrush, @LenoxPowell, shared useful insights about connecting thisRead More

How Typeform Stands Out In A Crowded Market

Marketing Podcast with Karrie Sanderson In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] HowRead More

A Startup Journey With GrubHub Founder Mike Evans

Marketing Podcast with Mike Evans In this episode of the Duct Tape Marketing Podcast, I interview Mike Evans. Mike founded GrubHub in his spare bedroom and grew it into the multi-billion-dollar online food delivery colossus that is a household name. Since leaving GrubHub, he founded Fixer.com, an on-demand handyperson serviceRead More

B2B Marketers on the Move: An Autumn Celebration of B2B Industry Marketing Leaders

2023 will be here before we know it, and with the swiftly changing B2B marketing landscape inevitably comes growth that can happen so fast that it’s difficult to fully appreciate without taking a moment to reflect on and enjoy the colorful leaves. For more than two decades, TopRank Marketing hasRead More

How LinkedIn Marketing Solutions Uses Blogging to Power Its Growth Engine

It was with great pleasure for me to wrap up my 2022 Content Marketing World experience with a session featuring two exceptional marketers that I’ve known for many years*: Steve Kearns (LinkedIn Senior Manager, Content Marketing and Social Media) and Tequia Burt (Editor in Chief LinkedIn Ads Blog) with aRead More

Crunch Time: Maximize Your Content Marketing Impact When It Matters Most

In baseball, it’s technically true that games in April matter just as much as those in September. Each win and loss ultimately carries the same weight, no matter when it’s recorded. Still: every player, coach, and person involved will tell you they feel the added pressure of late-season games inRead More

B2B Marketing News: B2B Prioritizes Brand Purpose, Top Prospecting Social Channels, Influencers Increase Engagement, & LinkedIn’s Focused Inbox

The Role of Data in B2B Go-To-Market Strategies59 percent of B2B marketing and sales leaders have said that they see missing or incomplete information as their biggest go-to-market data challenge, with 56 percent pointing to poor quality data, while 40 percent noted disconnected or siloed data sources — three ofRead More

Speed Up Your Business Growth Through Experimentation

Marketing Podcast with Andrew Warden In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of SEMRush – an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one. Questions I ask Andrew Warden: [1:40] SettingRead More

Your B2B Influencer Marketing Program Checklist

Ready to launch your B2B influencer strategy, but not sure where to start? We’ve got you covered! Get started on the journey toward boosted brand awareness (and more!) with this quick guide detailing the first steps of initiating a B2B influencer marketing program. First, identify your purpose. Dive deeper intoRead More