Unlocking the Secrets to Premium Pricing in Professional Services

In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from clientRead More

Enhance Your Website’s Visibility and Dominate Your Competition With These Powerful Techniques

Opinions expressed by Entrepreneur contributors are their own. Have you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is one ofRead More

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

Opinions expressed by Entrepreneur contributors are their own. When I started out as a marketer of both people and places, I’d learn as much as I could about my clients and then create collateral that presented them in their best possible light — relaying how educated and experienced someone was,Read More

Why AI-Forward Communication is the Future of Public Relations

Opinions expressed by Entrepreneur contributors are their own. The landscape of public relations is transforming as profoundly as the digital revolution that preceded it. At the forefront of this change is AI-Forward Communications (AIFC), a concept that heralds a new era in the way PR professionals develop strategies, create contentRead More

5 Vital Influencer Marketing Metrics You Should Know

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising. The Statista report of last year showed that the influencer marketing industry was worth just $1.7 billion in 2016. It hit $16.4 billion in 2022 and isRead More

Navigating the Challenges of Scaling

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jason, the CEO of ActiveCampaign, a leading platform for intelligent marketing automation. A lifelong entrepreneur, Jason has been named to Crain’s Chicago Business 40 Under 40 list and was named EY’sRead More

10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024

Opinions expressed by Entrepreneur contributors are their own. As companies vie for attention in a crowded marketplace, a well-executed public relations (PR) strategy can be the key to building brand awareness, enhancing credibility and fostering positive relationships with stakeholders. The age-old question “How much should a company spend on PR?”Read More

You’re Wasting Your Time Writing Ineffective Marketing Emails — Here Are 5 Time-Saving Tips For Crafting Emails That Drive Results.

Opinions expressed by Entrepreneur contributors are their own. Every single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality is, crafting emails can be mentally draining — especiallyRead More

Innovative Tactics for Product Launches and How to Make a Splash in the Market

Running a business can be busy and hectic at any time. There’s a constant stream of emails to respond to, meetings to attend, inventory to manage, customers to serve, marketing strategies to develop, employees to supervise, budgets to balance, and always unexpected challenges to overcome. However, during a product launch,Read More

How Should LinkedIn Algorithm Changes Affect Your Strategy?

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. But marketers also recognize that gaining reach on LinkedIn – especially organic reachRead More