Weekend Favs July 4

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

B2B Marketing News: COVID19 Impact on B2B, Boost in Online B2B Purchasing, Google Combines Search Console & Analytics Data

Which Recommendation Types Do Consumers Find Most Compelling? “Based on your favorite” is the most impactful recommendation type, study data shows. MarketingCharts Google Expands Access to its Business Messaging Tools from Search and Maps. Expanded brand reach to customers via maps and search listings are among features in a new toolRead More

How Your Business Can Make Professional-Grade Videos on a Bootstrapped Budget

July 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The importance of video in today’s marketing world is no secret. According to research from HubSpot, 88 percent of marketers state that video generates a positive return on investment for their brand — a huge increaseRead More

Google Analytics for Small Businesses

Subscribe: Apple Podcasts | Android | Marketing Podcast with John Jantsch Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement,Read More

How to Boost Sales When Consumers are Spending Less

July 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Know me before selling me; that’s what Americans expect from sales reps.  In a recession, it’s critical to align with customer preferences to avoid losing sales to rivals. Competition is stiff, as people have less disposableRead More

5 Ways to Make Brand Social Media Profiles More Compelling

As a concerned consumer, I have to admit that I’m ambivalent about social media. On the one hand, it keeps me connected with friends and family. And it provides a platform for those whose voices have been marginalized. On the other hand, it can be a 24-7 outrage machine whereRead More

Are You Ready to Start With Paid Media? Here’s What You Need to Know.

July 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble. DoRead More

3 Strategies For Business Communication During Crisis

Business communication has always been important, but it is doubly important in crises. July 1, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Communication has always been a crucial element of business operations, regardless of the size or location of the company in question. Being ableRead More

Looking Back and Looking Forward: The Navigation of a Crisis for a Small Business

July 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Covid-19 has wiped out dreams, created a psychological nightmare, and torn a country apart, with individuals questioning what is the right, or wrong, thing to do. The result? Nobody has been untouched. But, like any crisis,Read More

Supercharge Your Marketing with a Great Deal on This Award-Winning Adobe Lightroom Alternative

This Luminar 4 bundle can change the way your small business does marketing. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 1, 2020 2 min read Disclosure: Our goal is to featureRead More