Free Webinar | October 24: Grow Your Local Business With These Low-Cost Marketing Tricks
Small businesses often have small marketing budgets — but that shouldn’t hold back your marketing efforts!! Join us for an exclusive webinar led by Yelp’s small business expert, Emily Washcovick. In this session, you’ll learn how to reach your audience on a shoestring — by harnessing the power of localRead More
How to Use AI to Drive Growth and Improve Customer Interactions
Opinions expressed by Entrepreneur contributors are their own. Delivering an exceptional customer experience is paramount for success. Within the past decade, companies that integrate artificial intelligence (AI) into their operations have emerged as the leading choice for businesses due to their convenience and scalability. The advanced technology that we areRead More
Want to Improve Your Brand’s Storytelling? Shift Your POV to Tell a Better Narrative. Here’s How.
Opinions expressed by Entrepreneur contributors are their own. As I emphasized in a previous Entrepreneur article, a big mistake in brand storytelling is assuming that you’re telling a story about your company. It’s really two stories: One about your brand and one about your customer. But you need to leadRead More
How to Market to the Increasingly Socially Conscious Customer
Opinions expressed by Entrepreneur contributors are their own. In today’s dynamic retail environment, there’s a significant shift occurring in the way brands approach their customers. Historically, many industries prioritized competitive prices and discounts. However, the modern consumer is evolving, and the marketing world must follow suit. Brands are now transitioningRead More
Trust Should Be the Foundation of Your Business — Here’s How to Earn It.
Opinions expressed by Entrepreneur contributors are their own. Perhaps you’ve heard rumors about Apple wanting to bring an “Apple car,” to the market. While the vehicle is just hypothetical, many consumers are already excited to get behind the wheel. They’ve already bought into the concept based on little more thanRead More
These 4 Quick Wins Can Boost Your Customer Count and Revenue
Opinions expressed by Entrepreneur contributors are their own. Have you heard of the butterfly effect? It’s a way of describing how small changes can have a seismic impact on a complex system. Here’s one way it’s often explained. If a butterfly flaps its wings in California, the breeze could growRead More
Elevate B2B Marketing News Weekly Roundup: Influencer Spending To Rise In 2024 & LinkedIn’s New Accessibility Features
B2B digital ad spend lags post-pandemic, hinting at prolonged recoveryU.S. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4 percent accounted for by LinkedIn and Meta alone, while almost half of U.S. digital B2B ad spending will go towards mobile — three of numerous findings ofRead More
How to Eliminate the Headaches of Outsourcing
Marketing Podcast with Jeremy Kenerson In this episode of the Duct Tape Marketing Podcast, I interviewed Jeremy Kenerson. Jeremy’s journey in internet marketing began in 2009 when he assumed leadership of the sales team at Infusionsoft (now Keap). In 2013, he founded his own digital agency, specializing in the completeRead More
Stop Saying ‘I’m Bad at Remembering Names.’ Use These Simple Tips to Break the Bad Habit Once and For All.
Opinions expressed by Entrepreneur contributors are their own. Most of us have experienced the anguish of forgetting someone’s name while they’re standing right in front of us. It’s like a mental game of hide-and-seek that you’re destined to lose. But there’s hope — this seven-step plan to turn your name-guessingRead More