The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy.

In this eye-opening discussion, Amanda Holmes, a trailblazer in sales strategy, reveals the unconventional yet highly effective methods she employed to revolutionize the sales game. As the CEO of Chet Holmes International, Amanda inherited a multimillion-dollar enterprise and doubled its sales by 1176% in the first year.

Holmes emphasizes the significance of the Dream 100 strategy, a potent approach that originated from her father’s work with billionaire Charlie Munger. By targeting a select group of high-value prospects, Amanda explains how this strategy, rooted in old-school principles, became the fastest and least expensive way to double sales for numerous companies.

Amanda’s unorthodox approach at trade shows involves walking around with a four-foot billboard strapped to her back. Discover how this attention-grabbing tactic, combined with strategically placed QR codes, became a powerful offline-to-online conversion tool. Uncover the secrets behind Amanda’s ability to create a buzz, capture attention, and convert leads seamlessly across different mediums.

Key Takeaways:

In this episode:

  • Learn how in-person engagement, coupled with digital elements like QR codes, can significantly enhance your sales strategy.
  • Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads.
  • Understand the synergy between offline and online efforts, and how blending traditional and modern strategies can revolutionize your sales approach.

Amanda Holmes takes you on a journey into the heart of revolutionary sales strategy. From the Dream 100 concept to walking billboards and QR codes, uncover the tactics that propelled her success in doubling sales and transforming businesses. Embrace the fusion of old-school principles with modern marketing techniques, and revolutionize your sales strategy for unparalleled success in the digital age.

Questions I ask Amanda Holmes:

[03:02] As a family member, what was it like being thrust into an ongoing organization?

[06:13] In turning things around, what was the hardest thing for you to change?

[08:14] What’s been the most enjoyable part for you?

[09:43] Has your background in music brought a level of creativity to the organization that did not exist before?

[13:19] Who’s your typical client?

[14:43] Describe the concept of the ‘Dream 100’?

[19:30] Would you say in some ways older processes are working better than ever?

[21:28] Where can people connect with you and obtain a copy of your book?

More About Amanda Holmes:

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This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

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January 3, 2024 Marketing No Comments »


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