The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Russell Henneberry, a renowned digital marketing consultant, speaker, and the founder of The Clikk newsletter. Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets.

Russell shares invaluable insights on the resurgence of email newsletters. As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion.

In this eye-opening discussion, Russell mentions the significance of email newsletters as a prime platform for making direct calls to action. Highlighting the importance of engagement derived from content marketing, he guides us through the balance of providing valuable content while seamlessly integrating strategic calls to action.

Key Takeaways:

Russell Henneberry provides the tactical strategies to transform subscribers into revenue. Discover the resurgence of email newsletters as a dynamic tool for content marketing and direct response promotion. Russell emphasizes the art of crafting engaging content with a purpose, seamlessly balancing information, inspiration, and entertainment. Dive into the approach of nurturing subscribers towards meaningful engagement and strategic calls to action. Uncover diversified monetization strategies, including advertising, consulting, and info products, ensuring a sustainable and profitable newsletter business. Learn crucial metrics for success, from open rates to the quality of subscribers. Russell Henneberry provides a roadmap for mastering newsletters, offering insights to elevate your digital marketing strategy and turn subscribers into a valuable revenue stream.

Questions I ask Russell Henneberry:

[01:51] How have you seen newsletters evolve over the years?

[03:40] Do you believe putting newsletters behind pay walls will have sustainable longevity?

[04:53] What’s your editorial strategy to getting and keeping subscribers?

[06:15] Would you agree that a key approach in Newsletter writing is having a voice?

[09:34] Has a Newsletter writing career always been part of the plan or was it just another digital marketing tactic for you?

[11:18] What is your approach to monetizing?

[15:09] What are some of the metrics that showcase success in Newsletter writing?

[17:17] What approach might you recommend to somebody to build a list?

[20:36] Do you feel like you have a different relationship as an advertiser because of the relationship with your readers??

[21:34] Has AI impacted your thoughts on producing content?

[25:26] Where do you want to invite people to connect with you?

More About Russell Henneberry:

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January 4, 2024 Marketing No Comments »


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