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Episode Overview

In this episode of the Duct Tape Marketing Podcast, John Jantsch speaks with Lauren Esposito, Chief Marketing Officer at Asymbl. They explore how the meaning of “hybrid workforce” has changed in the age of AI, why digital labor should be treated like human teammates, and what organizational shifts are necessary to succeed in the future of work.

Guest Bio – Lauren Esposito

Lauren Esposito is the Chief Marketing Officer at Asymbl, a workforce orchestration company helping businesses scale hybrid teams made of human and digital labor. Previously, she led global brand and media strategy at Salesforce and holds an MBA from Butler University.

Key Takeaways

• Hybrid Workforce Redefined: AI-powered digital workers are now part of the team—not just tools.
• Digital Labor as Teammates: To get ROI, organizations must manage and coach digital workers like employees.
• Organizational Shift: Success requires business and IT collaboration; leaders must take ownership of AI implementation.
• Start Small: Begin where you already use tech, then scale use cases as trust and understanding grow.
• Customer Trust Matters: Automations must reduce friction and preserve human connection options.

Great Moments (Time-Stamped)

• 00:43 – Asymbl’s mission: hybrid workforces with human + digital talent
• 01:35 – Rethinking what “hybrid” means in the age of AI
• 03:32 – The balance between fear and opportunity with AI
• 05:41 – Why business leaders must own AI success
• 10:27 – How to start implementing digital workers without disruption
• 13:41 – Marketing digital labor to stakeholders and customers
• 16:47 – Siloed data and the road to autonomous agents
• 19:51 – Predicting the future of hiring and hybrid teams

Quotes

“When treated like part of your team, digital labor delivers more ROI than just using AI tools.”

“Start small. You don’t have to redesign everything—just get one job off your plate and build from there.”

Connect with Lauren Esposito and Assemble

Website: Asymbl LinkedIn: Lauren Esposito

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