Elevate B2B Marketing News Weekly Roundup: B2B Resiliency, & LinkedIn’s New Direct Messaging For Brands

The B2B Marketing Benchmark [Report]42 percent of chief marketing officers believe that eagerness to adopt new technology is among the top skills for their teams to possess, with the value of AI technology expected to see a twenty-fold increase by 2030, reaching $2 trillion by 2023, while B2B marketing hasRead More

5 Ways to Build and Maintain Valuable Relationships With Journalists — and Why It Matters

Opinions expressed by Entrepreneur contributors are their own. In today’s era of ever-evolving digital media, building relationships with journalists remains more important than ever. Journalists are constantly inundated with pitches, press releases and requests for coverage, making it difficult for any one message to stand out. But with a strongRead More

Successful Remote Work Through Asynchronous Management

Marketing Podcast with Liam Martin In this episode of the Duct Tape Marketing Podcast, I interview Liam Martin. He is the co-founder of Time Doctor and has been working remotely for over 20 years; working with thousands of companies looking to adopt a remote working model. Liam is incredibly passionateRead More

How to Grow Your Business With Social Media

Opinions expressed by Entrepreneur contributors are their own. Personal trainer Miriam Fried built her business, MF Strong, primarily by posting how-to videos on her social media channels, like Instagram, TikTok, and Facebook. But when it was time to expand from a virtual presence to a brick-and-mortar location, she realized thereRead More

14 Easy Ways to Rank Your Website Higher on Google

Opinions expressed by Entrepreneur contributors are their own. It is well known that Google’s algorithm is updated from time to time. With each new update, there are changes in what every website must do to improve its ranking in search engine results. This article will show you how to rankRead More

How Employee Experience Shapes Brand Perception

Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast, I interview Tiffani Bova. She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Over the past two decades, she has led large revenue-producing divisionsRead More

5 Simple Tweaks for Better Email Deliverability

Opinions expressed by Entrepreneur contributors are their own. More than 4.6 billion people will be using email by 2025. For businesses like yours, email remains a critical communication channel. Not only is it most reliable for transactional messages, but it also allows you to boost revenue through newsletters and marketingRead More

How Public Relations Builds Trust and Credibility for Your Startup

Opinions expressed by Entrepreneur contributors are their own. You’ve just launched your dream business. You’ve been diligently marketing your products on social media, optimizing your website for SEO and preparing your inventory for your first major sale. You’ve amassed a significant following, and there’s a real interest in your productsRead More

In a Downturn, It’s Not Enough to Have Good Financials — Brand Visibility Is the New Currency.

Opinions expressed by Entrepreneur contributors are their own. As the economic climate continues to fluctuate and uncertainty prevails, the only thing startup founders should be doing is ensuring their survival. In a downturn, having solid financials is not enough — you need to be visible. Without effective visibility and publicity,Read More

Marketers on the Move: Meet TopRank Marketing’s New Director of Business Development

As we work towards elevating the world of B2B marketing, a piece of that includes investing in our own team, and we’ve recently added a new team member to the agency. You may have noticed him make a quiet debut on the blog, but we wanted to take the timeRead More