The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework. Her expertise lies in transforming businesses through her unique growth operating system, helping leaders achieve sustainable growthRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter. Stephanie always enjoyed songwriting, singing, and guitar-playing and got involved in Nashville performing songwriter workshops. She worked diligently to improve her skillsRead More

B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate your brand message, nurture leads, and establish your company as an industry expert.  Let’s explore how video marketing helpsRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Frederik Pferdt, the first Chief Innovation Evangelist at Google and a renowned expert on innovation and creativity.   Frederik Pferdt helped shape one of the most fabled creative cultures in theRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Matt Beane, an assistant professor in the Technology Management Department at the University of California, Santa Barbara, and a digital fellow with Stanford’s Digital Economy Lab and MIT’s Institute for DigitalRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and founder of Funnelytics. Through Funnelytics, Mikael Dia revolutionizes the way marketers optimize their strategies. He simplifies complex marketing concepts, making it easier for businessesRead More

When it comes to building content that helps you achieve your SEO objectives, ”good” isn’t good enough. Your content has to be tailor-made to achieve your goals. It has to target the right keywords for the right audiences, supply the best information to satisfy the intent behind the queries, andRead More

In today’s market, you’ll be hard-pressed to find an avenue of marketing that’s both free and effective. Despite what some might lead you to believe, B2B influencers will expect more than brand exposure in exchange for their services.  Unlike B2C influencer marketing, B2B agencies and brands often cannot offer productsRead More

It’s undeniable that LinkedIn* is leading the pack for professional social networks. In fact, more than half of all of the businesses in the world have created a business page on LinkedIn. With over 61 million companies listed on LinkedIn, the competition for the attention of potential clients and jobRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks, a community platform that leverages advanced technology and AI to connect people within community courses, events, and paid memberships. She shares herRead More