“We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “How do we go about it? What will go into it? And, how will we measure it?” Sound familiar?  It’s like when you say, I want to go on an overseasRead More

B2B thought leadership shows potential buyers that your brand is a credible authority. It helps keep you top of mind even when a buyer isn’t in market yet. Essentially, it earns equity that will mature into sales and repeat business. The 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report shows thatRead More

It’s a situation you have never before found yourself in. It is fraught with anticipation— and potentially danger. Oftentimes it can be the difference between success or failure. It is the square zero experience, and if you find yourself developing a keyword glossary that will drive your digital marketing campaignsRead More

Working with influencers is a hot topic for marketers everywhere. But how do you find the right influencers? How do you manage those relationships and how do you scale programs? According to the 2023 B2B Influencer Marketing Report, 53% of respondents agreed identifying, qualifying and engaging with the ideal influencersRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded Box, a luxury corporate gifting company. He has extensive experience in helping companies break open doors and buildRead More

The most successful marketers are lifelong learners who thrive by adapting to change. And the last decade has given us plenty of opportunity to practice flexibility and adaptability. As we get used to the idea that there will be no “new normal,” we can still learn from what other marketersRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and human connections. As the head of a video marketing agency for Doctors, Atiba de Souza combines hisRead More

Search engine optimization (SEO) is a competition. For any given keyword or topic, your content is battling thousands of others for limited (and constantly shrinking!) real estate. Here’s how small the victor’s podium is:  The top three organic search results receive more than 2/3rds of the clicks The top resultRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch, a leading global marketplace for business service providers. Think of it as Yelp for marketing agencies. Her extensive experience in marketing leadership at ClutchRead More

Have you noticed familiar names popping up in the comments of every single one of your favorite accounts’ social media posts?  Perhaps this person has an unhealthy infatuation with the creator or thought leader’s online presence, or maybe they’re a highly-trained bot. While both could be true, there’s another, moreRead More