Lo que el basquetbolista Damian Lillard me enseñó sobre el branding personal

Para Navidad, le regalamos a mi hijo dos entradas para el partido de los Portland Trailblazers contra los Milwaukee Bucks. Vivimos a unas horas de la ciudad de Portland, por lo que técnicamente, los Blazers son nuestro equipo local. Los amamos, siempre lo hemos hecho. Crecí viendo a Clyde “theRead More

What Damian Lillard Taught Me About Personal Branding

Opinions expressed by Entrepreneur contributors are their own. For Christmas, we got my son two tickets to the Portland Trailblazers vs. Milwaukie Bucks game. We live about an hour from PDX, so technically, the Blazers are our home team. And we love them — always have. I grew up watchingRead More

Mastering Delegation: How to Transform Your Business and Life

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Dave Kerpen, a seasoned entrepreneur and New York Times bestselling author with a passion for effective leadership and delegation. Dave and I uncover the transformative power of delegation, shedding light onRead More

How to Overtake Your Competition With Creative Brand Precision

Opinions expressed by Entrepreneur contributors are their own. What do you do when every shelf and screen overflows with options? Your brand needs to do more than show up; it must shine. Exceptional design is a significant way to shine. It goes beyond colors and logos to become a story,Read More

Want to Become an Industry Leader? Be a Guest on Podcasts — But Not the Ones You Think

Everyone knows that podcasts can be a great way to gain attention. When you appear as a guest, you’re reaching a new audience — and hopefully interesting those people in your products or services. But to really drive business, you must appear on the right podcasts. And sometimes, the rightRead More

5 Innovative Ways to Give Your Customers the Personalized Experiences They Want

Opinions expressed by Entrepreneur contributors are their own. Standing out in today’s crowded marketplace can be extremely challenging, especially for small businesses in a sea of major competitors. Winning the attention of customers requires a new approach. Consumers today no longer want to be treated like cattle being herded towardRead More

20 Common B2B Marketing KPI Examples to Track Performance

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important — and harder to quantify. Long sales cycles, large buying committees, and convoluted customer journeys all make measurement more challenging.  But data-driven marketers are up forRead More

From Mentee to Mentor: Crafting a Path to Professional Growth

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ruth, an esteemed expert in mentorship and leadership development. Ruth is the Chief Learning Officer and associate professor of education in anesthesiology at Weill Cornell Medicine. She is hailed by nature,Read More

Want to Be the Next Apple? Here’s the Secret Sauce Used By Steve Jobs to Build Consumer Trust

Opinions expressed by Entrepreneur contributors are their own. Take a look at any ranking of the world’s leading brands, and one name appears toward the top of that list every single tim: Steve Jobs’ Apple. Like countless startups today, Steve Jobs began his journey in a garage with little moreRead More

How to Build a ‘Brand Vault’ For Your Business – With a Little Help From Steve Jobs

Opinions expressed by Entrepreneur contributors are their own. In the first article in this series, we introduced the concept of brand bank accounts, courtesy of Apple founder Steve Jobs. It is a very simple yet powerful idea to help startup founders and small business owners build trust with customers andRead More