How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships

Effective B2B influencer marketing is rooted in brands developing and nurturing relationships—relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relationships are often cultivated in the digital realm via social media, email, and audio or videoRead More

Ecommerce Analytics: 4 Metrics That Are Often Overlooked

Are you keeping track of customer lifetime value and customer acquisition cost? It’s high time you did. May 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In ecommerce, data is everything. When you’re new to ecommerce, your time is usually spent on binary decisions andRead More

Transcript of The Secrets to Impactful Speaking

Back to Podcast John Jantsch: Choosing the right domain name is critical to ensuring the success of your small business, but it’s gotten a little harder. Now you can choose a .us domain to help your business stand out. Reserve your .us web address today. Go to launchwith.us, and useRead More

The Secrets to Impactful Speaking

Marketing Podcast with Allison ShapiraPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I speak with founder and CEO of Global Public Speaking, Allison Shapira. As a former opera singer, Shapira brings a unique perspective to public speaking. She helps business owners harness their voice as an instrumentRead More

5 Unique Ways to Engage With Your Fans on Social Media

Social media provides you with a unique opportunity to engage with your fans and followers. For most businesses, the amount of face-to-face time you get with your customers in limited, and for some companies that operate entirely online, they never meet their customers in real life. Engaging with prospects andRead More

The Community Imperative: Engaging in Conversations Rather Than Disseminating Information

What does effective marketing engagement look like? In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that leads to a conversation (and maybe ultimately a conversion). This can be anything from a comment on a socialRead More

A Beginner’s Guide to Starting and Marketing an App

First-timers in app development tend to ask the same questions over and over. Here are the answers. September 13, 2013 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’re building a mobile app for the first time, you no doubt have many questions: Is it worthwhile?Read More

How One of Gary Vaynerchuk’s New Projects Is Helping Small and Medium Businesses

This new digital marketing agency serves small and medium businesses. May 20, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. With over six million followers across social media, Gary Vaynerchuk has feverishly captured the attention and inspired a wide range of entrepreneurs and business leaders. YetRead More

Aim to Acquire More Users For Less Cost With This URL Shortener

PixelMe Growth Lite boosts your digital marketing with a few clicks. May 20, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the saleRead More

7 Top B2B Influencer Marketing Trends for 2020

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increasedRead More