How to Boost Your Public Relations Strategy Without Breaking the Bank
Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is key to any successful business’s marketing and communications strategy. There are many great benefits to paid advertising, but where paid advertising lacks, public relations makes up for it. Public relations creates trust and reliability with the consumer, turningRead More
A Look at Some of the Best Franchise Marketing Firms
When you’re a brand in a competitive market, franchising industry or not, image can be everything. A big part of that perception is crafted through the company’s marketing initiatives. Today’s marketing mix is more complex than ever before — a direct result of the science behind the strategies. We nowRead More
It’s Easy to Cut Your Marketing Budget in a Rocky Economy — But That’s a Bad Idea. Here’s How to Save Money on Your PR Strategy.
Opinions expressed by Entrepreneur contributors are their own. When the economy is unpredictable, it’s difficult to plan. Yet, plan you must. Even when you love your PR and marketing agency, during these times, it’s tempting to cut marketing and PR budgets. I know both sides of this fence. I’ve beenRead More
Your Company’s Rebranding Won’t Pay Off Without Training. Here’s How to Incorporate It.
Opinions expressed by Entrepreneur contributors are their own. Lackluster sales, a logo that seems straight from the early 2000s and a tagline that no longer speaks to clients. Does any of this sound familiar? It may be time for a rebrand. Most companies will have to rebrand several times overRead More
Never Miss An Opportunity Again With Automated Communication
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I’m talking about the many forms and channels of customer communication that exist and the strategies I believe is critical for small businesses to implement today. I share a little bit aboutRead More
Why Niche Targeted Landing Pages Are So Valuable
Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general information to a general audience. This can work well, especially if adequately supported with a smart marketing and advertisingRead More
Email Marketing Is Still the Best Way to Build a Loyal Customer Base
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When it comes to marketing, it may seem like email is a thingRead More
Google Is A Child (And We Need To Learn To Educate It)
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More
Life Lessons: What B2B Marketers Can Learn From Marathon Running
What can B2B marketers learn from marathon running? Even if you’ve never run a step and have no plans to, there are powerful lessons we can all learn from marathon running that significantly align with successful B2B marketing. I’ve been running marathons since 1998 and working in online communications andRead More
What the Future May Hold for Account-Based Marketing
Opinions expressed by Entrepreneur contributors are their own. We’re all heavily entrenched in account-based marketing (ABM) as a marketing species, but as usual, we’re also a savvy bunch that wants to know what wave of marketing might be next. We have our eyes on the future, because our industry hasRead More