Does B2B influencer marketing work?  We asked marketers that question for our new 2022 B2B Influencer Marketing Report. The result: 86% said their programs were either moderately or very successful. But what’s more interesting is how the marketers we surveyed are defining success.  We tend to think of influencer marketingRead More

Streaming news has made quite a splash in recent months — from Netflix’s struggle to retain subscribers, to CNN+’s quick demise — leaving many to wonder what’s going on after a five-year period of explosive growth and seemingly limitless potential. Some point to changing consumer habits as the pandemic wanes;Read More

Takeaways from this episode: W.T.F (Weekly Taco Feature) — A part of Velvet Taco‘s “Innovative Promise” is that they will continuously try new things. The biggest display of that for Clay Dover and company is the implementation of a new taco flavor every week. Think Down the Road — LikeRead More

Opinions expressed by Entrepreneur contributors are their own. While globalization has significantly changed the marketplace, many businesses start building their success by selling to local customers. The yellow pages may have once been a business necessity, but online search engines have taken over. That is why local Search Engine OptimizationRead More

Opinions expressed by Entrepreneur contributors are their own. The state of advertising is experiencing massive shifts. TV impressions are shrinking, the cost of digital channels is rising, and new privacy protocols have left digital and mobile attribution in shambles. Advertisers feel the effects of this “new normal” in declining campaignRead More

Opinions expressed by Entrepreneur contributors are their own. If you’re reading this, chances are you’re not like everyone else — because it seems like nearly everyone is on vacation right now. Things can get pretty quiet in the summer. With so many on vacation, including reporters, it can be aRead More

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) can seem like a headache. But if you’re a business owner, it can be one of the best ways to get your business found online. It provides a source of regular organic traffic that’s more cost-effective than otherRead More

Opinions expressed by Entrepreneur contributors are their own. Successful branding is one of the keys to attracting customers and consistently growing a business. Most marketers would say that their brand strategy is at the core of their marketing strategy. But are they referring to their corporate branding strategy or personalRead More

On the heels of publishing our 2022 State of B2B Influencer Marketing research, there are many questions that go beyond what can be contained within a robust 59 page report. While we’re ready and happy to answer any of those questions at TopRank Marketing I also know there are manyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More