What does award-winning B2B marketing look like? For the first time since the prestigious Cannes Lions International Festival of Creativity began in the 1950s, the recently-held 2022 event saw dedicated B2B-specific marketing award categories, offering a new opportunity for B2B marketers to have their efforts shine on the global stage.Read More

Opinions expressed by Entrepreneur contributors are their own. I was thrilled to talk with David Siegel, CEO of Meetup, the leading platform for finding and building local communities, for my recent episode of How Success Happens. David Siegel, CEO of Meetup Stepping in to take over as the CEO ofRead More

Opinions expressed by Entrepreneur contributors are their own. Did you know that 61% of consumers prefer to be contacted by companies through email? Millennials will do nothing to slow that down. With an average of 6.4 hours a day, they’re using email more than any other age group. The potentialRead More

Opinions expressed by Entrepreneur contributors are their own. This will sound like an exaggeration, but it’s not: When it comes to advertising and the internet, user experience is the biggest opportunity that stands before us. In the last 20 years, we have seen the rise of a new medium thatRead More

Opinions expressed by Entrepreneur contributors are their own. Content marketing is bound to keep expanding as businesses continue to make the most of it to grow their brand. Even more promising is how data has become valuable in content marketing as technology keeps experiencing advancement. But, what is data-driven contentRead More

As our U.S. readers celebrate the Fourth of July holiday with summer gatherings and fireworks, B2B influencer marketing is generating its own fireworks, having taken on significantly increased importance since the pandemic began. We’ll soon be releasing our official 2022 State of B2B Influencer Marketing Research Report — nearly 60Read More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Great products and services don’t become great simply because the founder says theyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. You may have come across this eyebrow-raising statistic: one-third of all buyers want a “seller-free sales experience.” In other words, they want less traditional advertising and more content marketing. If you have an established brand, a wealth of content to generate newRead More

Meta and Google’s hold on digital advertising loosens as TikTok and others gain shareGoogle and its YouTube business combined with Meta and its Facebook and Instagram platforms combined to account for 53.4 percent of all U.S. digital advertising spending, a figure that is expected to fall to 50.5 percent inRead More