Inside Out: Unlearning it all and Building Leadership from Within
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager,Read More
5 formas de tener una buena relación con los medios de comunicación (y mantenerla)
En este mundo en el que todos nos la vivimos en las pantallas, la forma más segura de que tu negocio sea notado es a través de los diversos canales de medios que las personas ven en sus dispositivos, ya sea que se te incluya en feeds de noticias, artículosRead More
3 Emerging Trends Shaping the Future of Real Estate
Opinions expressed by Entrepreneur contributors are their own. Marketing has always been central to successful real estate sales, but how buyers and properties connect has changed dramatically over the past decade. While real estate agents still place signs on front lawns, digital technology has become the tool of choice forRead More
5 Ways to Get on the Media’s Good Side (and Stay There)
Opinions expressed by Entrepreneur contributors are their own. In this on-screen world we all share, the surest way to get your business noticed is through all the various media channels people see on their devices, whether that’s inclusion in newsfeeds, articles in online news outlets, featured segments on TV shows,Read More
The Brand Whiz Behind Sun Bum Is Famous For Making Boring Products Fun. Then, This One Stumped Him.
In 2021, when Tom Rinks was asked to rebrand an oral care company, he had a few thoughts: The name sucked, for one. The market looked impenetrable. And the product was boring as hell. It was right up his alley. Rinks is an unusual guy, with an even more unusualRead More
What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)
The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. The March 2024 update to Google’sRead More
The Silent Power of Entrepreneurial Self-Exploration
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-founder of Image One. Rob is the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast hostRead More
My Wife’s Nutritionist Gets Better Sales Than You — Here’s Why.
Opinions expressed by Entrepreneur contributors are their own. Recently, my wife hired a nutritionist to help her get healthy and improve her diet. My wife is not easily swayed, and she likes to weigh potential outcomes and consequences before committing to a course of action. So, I asked my wifeRead More
More Than a Trend — 5 Crucial Ways This Untapped Service is Changing Marketing
Opinions expressed by Entrepreneur contributors are their own. The SaaS industry is constantly evolving, making it imperative for digital marketing entities and enthusiasts to ride the wave of the latest trends. It’s a business ecosystem that self-develops, expanding annually — in 2023, the SaaS market boasted a valuation of aroundRead More
How Augmented Reality Is Transforming the Marketing Landscape — and How Your Business Can Leverage It Effectively
Opinions expressed by Entrepreneur contributors are their own. In the last three years, there have been several important developments in the tech world related to immersive technologies: augmented reality (AR), virtual reality (VR) and extended reality (XR). We’ve witnessed a huge jump in the development of AI. And all thisRead More