My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

B2B Pros Worry About Leads Getting To The Right Person, Study Finds58 percent of B2B marketers have said that they are only somewhat or not confident in their organization’s process for taking inbound leads to proper sales team members — one of several statistics of interest to digital marketers containedRead More

Marketing Podcast with Mike Michalowicz In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And we’re talking aboutRead More

Opinions expressed by Entrepreneur contributors are their own. You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to grow their customer leads. Newsletter sponsorships can transform your marketing strategy, allowing your business to reach millions ofRead More

Opinions expressed by Entrepreneur contributors are their own. It’s long been said that customers don’t make purchases for the “features and benefits” of what a product or service has to offer. Rather, they purchase when they truly feel something will solve a problem that’s causing them a real pain. IfRead More

Opinions expressed by Entrepreneur contributors are their own. People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your aim should always be to give your customers such a great experienceRead More

Opinions expressed by Entrepreneur contributors are their own. For many business owners, brand reviews on sites like Yelp, GMB and other review platforms may sometimes seem a little like background noise — unavoidable and always there, but also easy to lose track of or forget about, particularly with so much else involvedRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. Strategy is the most important element when it comes to building a long-term, sustainable marketing system – and contentRead More

Opinions expressed by Entrepreneur contributors are their own. Public relations is the most misunderstood function under the marketing-communications umbrella. Even with businesses that have a general understanding of PR, there are still some massive misconceptions. The most troubling one is the idea that it’s all just free advertising. What’s worse is thatRead More

Opinions expressed by Entrepreneur contributors are their own. Though infinitely better than 2020, 2021 had its own unique challenges. With 2022 off to its start, it’s a chance to start fresh and do all the stuff we swore we’d get done every other year. Whether personal or professional, the new yearRead More