About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

Opinions expressed by Entrepreneur contributors are their own. In the language of the Ancient Norse, “brandr” meant “to burn” — a word that was ultimately adapted to “brand” in English. At that time (and as far back as 2,000 BC at least), it meant marking cattle in a distinctive way,Read More

If you’re in the business of marketing, I don’t need to tell you that words have power. They have the power to influence. The power to endear. The power to alienate. If you’re in the business of marketing, I don’t need to tell you how undesirable that last effect is.Read More

Opinions expressed by Entrepreneur contributors are their own. As a financial advisor, the goal is to see clients’ investments grow, and their word of mouth used to serve as a principal marketing vehicle for those in the field. But what if there are days, weeks, when there are no newRead More

Opinions expressed by Entrepreneur contributors are their own. Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture the attention of target audiences, build brand visibility and generate leads. As business owners and entrepreneurs look to harness the power of social media in aRead More

Takeaways from this episode: Obstacles are Opportunities – When Garry plateaued as a CEO he didn’t pout, he pivoted. When COVID hit 45 days after the doors opened to his new passion project, he didn’t close the Kissaki, he brought Kissaki to everyone who wanted it. Do it Yourself –Read More

As the talent that drives the B2B marketing world re-evaluates the meaningfulness, purpose and balance of their work and personal life, many B2B brands are also working hard to elevate how they do business. From creating better marketing experiences for customers to improving the employee experience, connecting the work toRead More

Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according toRead More

Opinions expressed by Entrepreneur contributors are their own. According to a survey of businesses conducted by the consulting company Invesp (which specializes in conversion rate optimization), it costs five times more to obtain new clients as it does to retain old ones, and that businesses have a 60% to 70%Read More

Opinions expressed by Entrepreneur contributors are their own. If you’re looking to launch a startup, there’s no better time than now. The startup world is buzzing with activities and opportunities that have never been available before. However, launching a startup can be difficult for those who don’t know the firstRead More