Why Nobody is Reading Your Company Blog
Opinions expressed by Entrepreneur contributors are their own. It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more peopleRead More
What Cannes Lions’ New Creative B2B Award Categories Mean For Marketers
The venerable Cannes Lions International Festival of Creativity has been around in one form or another since the 1950s, offering brands worldwide the opportunity to showcase their top marketing work and advertising talent. They haven’t had specific B2B marketing awards, however. Until now. What do B2B marketers need to knowRead More
Why AI Writing Assistants are a Good Thing for Content Creation
Opinions expressed by Entrepreneur contributors are their own. So you’ve heard of AI writing assistants, but how do they work? AI writing assistants are software tools that automatically generate content for a set of parameters. They are designed to automate the process of generating content for specific topics or industries.Read More
Here’s How to Scale Your Business’s Social Media Marketing in 2022
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. More than 3.8 billion people use social media every day. That’s around halfRead More
How a Diverse Team Brings More Creativity and Engagement to Your Business
Opinions expressed by Entrepreneur contributors are their own. It’s been just over one year since I helped to produce a globally televised KISS concert in Dubai on New Year’s Eve 2020. We brought people from all over the world to collaborate with people from the local community to create aRead More
Weekend Favs January 15
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
Do a Deep Emotional Dive to Tell a Better Brand Story
Opinions expressed by Entrepreneur contributors are their own. Do you know what every human on the planet has in common? A story. Whether it’s one of defeat or victory, we all have a narrative that’s responsible for bringing us to where we are. For many, some of these stories mayRead More
B2B Marketing News: Instagram Stories Benchmark Report, Creator Collaboration Adds Value, LinkedIn Offers Gen Z Insight, & Twitter’s New Annual Marketing Calendar
LinkedIn is launching interactive, Clubhouse-style audio events this month in beta; a video version will come this springMicrosoft’s LinkedIn will launch a new live virtual events platform, beginning with audio-only functionality, followed in time by an array of video features for the flexible hosting and management of online events, addingRead More
Strategies For Building A Successful Self-Employed Life
Marketing Podcast with Jeffrey Shaw In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. He’s also the author of aRead More
5 Things You Should Know About Public Relations for Blockchain Projects
Opinions expressed by Entrepreneur contributors are their own. First and foremost, a definition of terms should be in order. A blockchain is a growing list of records, called blocks, that are linked together using cryptography. Each block contains a cryptographic hash of the previous block, a timestamp and transaction data.Read More
