3 Trends to Keep Customers Engaged in 2022
Opinions expressed by Entrepreneur contributors are their own. If you feel like you’ve only just gotten marketing in 2021 figured out, you’re not alone. But the good news is that 2022 likely won’t introduce the same radical changes that we dealt with over the last two years. Instead, this comingRead More
3 Trends to Keep Customers Engaged in 2022
Opinions expressed by Entrepreneur contributors are their own. If you feel like you’ve only just gotten marketing in 2021 figured out, you’re not alone. But the good news is that 2022 likely won’t introduce the same radical changes that we dealt with over the last two years. Instead, this comingRead More
How Targeted Programmatic Display Can Help Grow Your Business
Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds complicated, but simply means an automated way of selling or buying digital advertising. A surgingRead More
B2B Marketing News: B2B Marketers Use More Tools, Brands Turn To Empathy-Based Marketing, & eCommerce Searches Become More Informational
Can You Relate? Empathy-based marketing requires brands get to know the people behind the data52 percent of consumers have said being treated with respect is a key way brands can show empathy to customers, followed by being treated like a human being at 50 percent, according to survey data alsoRead More
My Favorite Podcast Conversations From 2021
Marketing Podcast with John Jantsch I chatted with some incredible guests in 2021. In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show on the top podcast episodes from this past year. Key Takeaway: As we’ve tried to return to some sense of normalcy in 2021,Read More
The Pain Of Two-Minute Tasks
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More
5 Micro-Scale B2B Influencer Marketing Moves That Can Make A Monumental Impact
Can seemingly minute marketing maneuvers combine to make a truly monumental impact? When you’re talking about the power of influence in B2B marketing, even some of the tiniest digital interactions can — when done smartly — lead to the loftiest of business successes. These tiny digital touches can create enduringRead More
5 Mistakes 99% of LinkedIn Profiles Contain
Opinions expressed by Entrepreneur contributors are their own. A dazzling LinkedIn account is an invaluable asset for professionals and almost necessary for networking purposes. The website currently hosts nearly 740 million accounts, and all it takes is a few costly mistakes to make your professional peers roll their eyes andRead More
How To Document Processes Your Team Will Actually Use
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting websiteRead More
How to Build a Core Community Around Your Product
Opinions expressed by Entrepreneur contributors are their own. Last year, more than 1.8 billion people used Facebook Groups every month. There are over 70 million admins and moderators running active Groups, and as I am writing this, a new Facebook Group or other community is born somewhere on the Internet.Read More