Opinions expressed by Entrepreneur contributors are their own. Selling and advertising successfully on Amazon takes time, energy and specific knowledge of Amazon’s SEO and keyword system. Because of the complicated nature of selling on Amazon, there are plenty of misconceptions out there that can derail your sales strategy and leave you farRead More

Last month, the sports world mourned the loss of John Madden, an iconic broadcaster who – for many of us – became the voice of NFL football. Overshadowing his illustrious career as a head coach, which included a Super Bowl victory, Madden is best known as a legendary color commentatorRead More

Opinions expressed by Entrepreneur contributors are their own. User acquisition efforts simply are not what they used to be for brands, largely due to a long list of recent changes. On the customer’s side, there have been lifestyle pivots, including an end to quarantines and shelter-in-place orders. From the businessRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Opinions expressed by Entrepreneur contributors are their own. Out-of-home (OOH) advertising allows brands to meet people where they are in the real world and drives them to take action. Although down in numbers last year since so many Americans spent unusually high amounts of time at home, OOH recovered swiftlyRead More

Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles41 percent of B2B brands have said they use first-party data for marketing segmentation, while 37 percent use it for sales outreach, and 36 percent for advertising and analytics — one of several findings of interest to B2B marketers containedRead More

Opinions expressed by Entrepreneur contributors are their own. Selecting SEO software is not easy — it can be quite expensive, and you have to make sure a given tool will satisfy your business needs and provide you with complex, in-depth stats on how your and your competitor’s websites are performing. A goodRead More

Marketing Podcast with Dr. Sophia Godkin In this episode of the Duct Tape Marketing Podcast, I interview Sophia Godkin. She’s a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She’s also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy. Key Takeaway: During her Ph.D.Read More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to do a solo show to start the year off. I’m talking about small business marketing trends for 2022. Key Takeaway: It’s that time of year once again. Time for lots of folks like meRead More

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence (AI) is quickly changing the world. As an emerging area of study, it has already found many applications in business, technology and society. AI is the idea that machines can mimic human intelligence to perform tasks like image recognition or naturalRead More