Scale Your Digital Marketing This Holiday Season

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a digital business world, digital marketing is more important today than ever.Read More

Weekend Favs December 25

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

This is how Coca – Cola ‘invented’ Santa Claus

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus . No matter what they call it, Santa Claus, Father Christmas, SaintRead More

Choosing the Best Digital Marketing Company for Your Business in 2022

Opinions expressed by Entrepreneur contributors are their own. With millions of business websites online, and millions more constantly being created, it’s essential to craft a strategy to stand out from the competition, and hiring a digital marketing company is one of the most effective ways to achieve this, especially forRead More

4 Ways to Have a Successful Winter Season

Opinions expressed by Entrepreneur contributors are their own. The last quarter has always been the most important quarter for any retail business. Most stores and companies do about 20-30% of their business for the year in Q4. Regardless of what type of retail business one has, this time of year isRead More

The Top 10 Duct Tape Marketing Podcast Episodes for 2021

As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and small business marketing as we know it. We’ve faced new and old challenges, pushed hard for innovation, and trudgedRead More

B2B Marketing News: Values-Driven Ads Gain Greater Trust, Podcast Engagement Rises, New Instagram Sharing Options, & Reddit’s IPO

People trust ads that talk about values, not products, finds Nielsen89 percent of consumers place word-of-mouth as the more trustworthy form of advertising, followed by brand websites at 84 percent, while humor and brand values were seen as the top drivers of advertising response rates, with value-oriented ads gaining 10Read More

Reversing Higher-Ed Enrollment Declines Starts with Strategic Communication and Demonstrating Return on Investment

Opinions expressed by Entrepreneur contributors are their own. Any higher-ed practitioner with their finger on the pulse of enrollment during the past 22 months would likely agree that the pandemic has affected undergraduate enrollment across the country. However, there were clear signs prior to the pandemic indicated that an enrollmentRead More

A Better Process For Finding The Best Talent

Marketing Podcast with Ryan Englin In this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers. Key Takeaway: Finding the right talent is not an easy task to conquer.Read More

Great Design and Branding Can Give Your Business an Edge

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Just about every industry is crowded with competitors. For entrepreneurs, that means youRead More