In 2021, when Tom Rinks was asked to rebrand an oral care company, he had a few thoughts: The name sucked, for one. The market looked impenetrable. And the product was boring as hell. It was right up his alley. Rinks is an unusual guy, with an even more unusualRead More

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. The March 2024 update to Google’sRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-founder of Image One. Rob is the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast hostRead More

Opinions expressed by Entrepreneur contributors are their own. Recently, my wife hired a nutritionist to help her get healthy and improve her diet. My wife is not easily swayed, and she likes to weigh potential outcomes and consequences before committing to a course of action. So, I asked my wifeRead More

Opinions expressed by Entrepreneur contributors are their own. The SaaS industry is constantly evolving, making it imperative for digital marketing entities and enthusiasts to ride the wave of the latest trends. It’s a business ecosystem that self-develops, expanding annually — in 2023, the SaaS market boasted a valuation of aroundRead More

Opinions expressed by Entrepreneur contributors are their own. In the last three years, there have been several important developments in the tech world related to immersive technologies: augmented reality (AR), virtual reality (VR) and extended reality (XR). We’ve witnessed a huge jump in the development of AI. And all thisRead More

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. But we also fully recognize the enduring factors that distinguish successfulRead More

Opinions expressed by Entrepreneur contributors are their own. Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about ethics, transparencyRead More

Opinions expressed by Entrepreneur contributors are their own. There’s a new kid on the block in the inbound marketing space. While practically every marketer worth their salt knows about inbound marketing, the new concept I’d like to introduce is inbound blogging and its multifaceted techniques. A critical aspect of everyRead More

Opinions expressed by Entrepreneur contributors are their own. The current state of digital marketing is heavily influenced by IT solutions that use modern technologies such as artificial intelligence, automation, data analytics and personalization to enhance marketing strategies. These technologies play a crucial role in improving the efficiency and effectiveness ofRead More