How to make a successful Christmas giveaway?

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Giveaways meet three main objectives: to publicize different brands or accounts at the same time, grow the community quickly through anchor accounts and obtainRead More

How a Ken doll became an ‘epic fail’ for Mattel (and an icon for diversity)

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. No one can doubt that Mattel is one of the great toy brands in the world and that its products have been present in the childhoods of many adults who today consumeRead More

Why You Should Look at Data for Smart Marketing

Opinions expressed by Entrepreneur contributors are their own. The strategy of optimizing brand communication based on customer information may appear very simplistic at first sight. But the layers it encompasses are anything but simple. Customer communication and engagement is the starting point, but the focus should be on collating deep insights into customer preferences, needs, demandsRead More

How to Leverage AI for Maximum Benefits for Your Business

Opinions expressed by Entrepreneur contributors are their own. What is artificial intelligence (AI)? Artificial intelligence is a rising technology in today’s world and is already being used in many ways. From self-driving cars to language translation software, AI has proven to be so much more than we thought it wasRead More

2 Ways SEO Content Can Grow Your Sales Online and How

Opinions expressed by Entrepreneur contributors are their own. Would you believe that Google processes more than 40,000 search queries every second on average? A single blog post can promote which product or service you offer before these thousands of prospects. If you can maintain a consistent stream of blog updates addressingRead More

This Growth Hack Will Help Your Company Win in 2022

Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered by some individuals and companies grow at such an increased pace? Other than pure discipline and a strong work habit, one of the biggest hacks for growing your company is the ability to create exposure and credibility. HavingRead More

Weekend Favs December 18

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Top Trends That Will Impact the Public Relations Industry in 2022

Opinions expressed by Entrepreneur contributors are their own. The pandemic has caused a worldwide shift in the habits of consumers, workplace settings, travel opportunities and our overall day-to-day lives. Many businesses have had to completely overhaul their operations to adjust and accommodate for lockdowns, social distancing and Covid-19 outbreaks, forcingRead More

How to Improve Your Conversion Rates With the Help of SEO

Opinions expressed by Entrepreneur contributors are their own. As defined by Hotjar, conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This action may be anything from scrolling through the entire page, filling up a form, adding a product toRead More

House of Vans already has a house in Mexico and in the metaverse, and both are amazing!

On December 9, the urban fashion multinational Vans inaugurated the House of Vans Ciudad de México , its first permanent headquarters in our country. This new space is the third of its kind globally, and joins those that already operate in Chicago and London. Although the firm continues to expandRead More