Opinions expressed by Entrepreneur contributors are their own. The Gen Z generation is on the cusp of becoming the most powerful and influential generation in history. While some marketers might be tempted to view them as a fickle bunch, there is no denying that they have enormous spending power and influenceRead More

Opinions expressed by Entrepreneur contributors are their own. User empathy helps put the customer at the very center of everything a business does, creating better products, memorable brands and companies that last.  Empathy is the ability to step into users’ shoes, see a company product through their eyes and share their feelings. It’sRead More

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The Swedish furniture store, Ikea , has been involved in the real estate market on a few occasions, this time announcing that it will rent a small apartment in Tokyo for anRead More

Opinions expressed by Entrepreneur contributors are their own. Few marketing strategies have undergone as much evolution and development as search engine optimization (SEO). It’s been around for about as long as search engines have, but the modern approach is radically different than what people were doing in the late 1990s andRead More

B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products53 percent of B2B buyers in the Gen Z demographic say they use their smartphones when researching and buying for business, and once a purchase has been made 50 percent see brand newsletters as very important — two of severalRead More

Opinions expressed by Entrepreneur contributors are their own. More often than not, growing businesses use sales and marketing efforts to drive their revenues. Marketing basically uses advertising and other techniques to bring leads into the business. Your sales team either closes the leads handed to them by the marketing departmentRead More

Opinions expressed by Entrepreneur contributors are their own. Much like food and fashion, e-commerce marketing is heavily impacted by trends. New, click-worthy ways to catch customers’ attention crop up all the time, and taking notice of which methods are relevant to your brand is key to staying relevant in theRead More

Marketing Podcast with Dr. James Richardson In this episode of the Duct Tape Marketing Podcast, I interview Dr. James Richardson. He is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. He is the author of Ramping Your Brand: How to Ride theRead More

Opinions expressed by Entrepreneur contributors are their own. The economy is in a period of incredible growth, due in large part to consumers doing what they do best… consume. Ecommerce, in particular, has seen rapid expansion, especially in the past 19 months. According to data from IBM’s U.S. Retail Index,Read More

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! About theRead More