Opinions expressed by Entrepreneur contributors are their own. Ecommerce continues to gain relevance as people find it more convenient to shop online, especially when 2020’s pandemic hit. Now, the ecommerce vertical is 2021-ready. But the initial obstacle remains: How to position a given product before the precise audience? To remove this barrierRead More

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Depositphotos.com The health crisis due to COVID-19 in Mexico has not come to an end, as Mexico is going through a third wave ofRead More

Great news! It’s easier than ever to host a virtual event. Not-so-great news! Every B2B brand you’ve ever heard of is ALSO hosting virtual events. And most of us are sick to death of staring at a screen 24/7. That doesn’t mean to not do virtual events. But it doesRead More

In the past year and a half, TikTok managed to sneak into the social media Olympus, currently dominated by Facebook, Instagram, Twitter, and YouTube. Everything points to the fact that the app from China will continue to grow, which offers a world of possibilities in the field of business. WhetherRead More

This post is brought to you by Start Page by Buffer My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they soundRead More

Opinions expressed by Entrepreneur contributors are their own. Jack of all trades, but master of none is a common phrase used in the marketing industry. The reason behind this common phrase is that many of us are forced to be exactly that. Companies hire marketing managers that they expect to do everythingRead More

Here’s What B2B Content Marketers Will be Investing in Next Year69 percent of B2B content marketers have said that videos will be their top area of content marketing investment in 2022, with 61 percent saying that events will lead their investment areas next year, while 57 said that owned-media assetsRead More

Opinions expressed by Entrepreneur contributors are their own. Throughout history, trust has been an invaluable commodity. People want to have faith in different societal entities, especially when it relates to spending money. The 2021 Edelman Trust Barometer saw trust decline across all categories. Today, customers trust businesses (61 percent) more than NGOsRead More

Marketing Podcast with April Rinne In this episode of the Duct Tape Marketing Podcast, I interview April Rinne. April is a World Economic Forum Young Global Leader and ranked one of the “50 Leading Female Futurists” in the world by Forbes. She helps individuals and organizations rethink and reshape theirRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part three of a solo show series on where I’m covering one of my favorite topics: referrals. You can catch the first episode and second episode of the Referral Generation series here. Key Takeaway:Read More