This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Buen Fin vía Facebook “El Buen Fin 2021” , which will take place from November 10 to 16, is coming up. The COVID-19 pandemicRead More

IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022In 2022 marketing budgets will increasingly shift to digital, with the bulk of spending shifting to video, social media, digital display ads, and paid search, according to newly-released survey data from the Internet Advertising Bureau (IAB). Partnerships with content publishers havingRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part two of a solo show series on where I’m going to be covering one of my favorite topics: referrals. You can catch the first episode of the Referral Generation series here. Key Takeaway:Read More

Opinions expressed by Entrepreneur contributors are their own. A company’s access to information, ideas, tools and other resources is at an all-time high, but it’s the ability to be decisive and apply what you learn quickly that is truly valuable. When it comes to marketing, the mantra is “measure, trackRead More

Opinions expressed by Entrepreneur contributors are their own. Industries and businesses have continued embracing the inevitable digital transformation ever since the Industrial Revolution 4.0 gained momentum. But, the publishing industry is one area that has experienced the transformational impact of digitization up close in the last year as the approach toRead More

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Depositphotos.com At the G20 meeting in Rome, we saw a polarized world: political actors trying to convince the world that they are doing somethingRead More

Opinions expressed by Entrepreneur contributors are their own. “The leads are weak!” says Shelly. “The leads are weak; you’re weak,” exclaims Blake from downtown. This dialogue from Glengarry Glen Ross shows the great struggle that salespeople have when trying to find a qualified lead. The struggle is so prominent thatRead More

Marketing Podcast with Jeffrey Davis In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Davis. Jeffrey is an author, team culture consultant, educator, and CEO of Tracking Wonder Consultancy. For over 25 years, he’s inspired thousands of change-makers, leaders, and creatives to unlock their best ideas throughRead More

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! About theRead More

What do B2B marketers need to know about so-called dark social, and what are the best ways to manage and integrate unattributable site visitor traffic? Is the old adage that any traffic is good traffic still true as we knock on 2022’s digital marketing door? As we fall back forRead More