Why Companies Want to Be Known as ‘The Brand That Cares’

Opinions expressed by Entrepreneur contributors are their own. In late September, McDonald’s decided to phase out their signature plastic Happy Meal toys in favor of new ones made with renewable, recycled or certified materials that, to quote the fast-food giant’s own words, “will result in a 90% reduction of fossil-fuel-basedRead More

Spend Less on Copywriting with This Efficient AI

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a competitive digital environment, every company is looking for an edge overRead More

3 Ways to Boost Your Personal Brand

Opinions expressed by Entrepreneur contributors are their own. We’ve all seen how powerful branding is — it can make us associate the color red with a certain soda maker or a swoosh with a specific shoe company. Crafting your own personal brand is your ticket to achieving a similar levelRead More

B2B Marketing News: B2B Digital Ad Spending Grows, Google Adds Knowledge Graphs For Podcasts, Instagram’s New Creator Features, & Gen Z Engagement Study Insights

IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About ‘Bad’ Ad ExperiencesU.S. digital advertising spending is expected to see 8 percent growth during 2022 to reach $165.4 billion, and topping the $200 billion mark by 2025 — increases from 2020’s $139.8 billion, according to newly-released forecast data ofRead More

WhatsApp Business launches the new ‘Collections’ feature to organize your products and make shopping easier. See how it works.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. WhatsApp Business has excellent news for entrepreneurs and consumers who use the platform. The messaging app has just launched the new ‘Collections’ feature to make shopping easier. Cortesía WhatsApp Business WhatsApp BusinessRead More

The Secret To Making The Hard Sell Easy

Marketing Podcast with Tom Stanfill In this episode of the Duct Tape Marketing Podcast, I interview Tom Stanfill. Tom is CEO and co-founder of ASLAN Training, a global sales enablement company appearing nine consecutive years in the Selling Power Top 20. Since 1996, ASLAN has worked with many Fortune 500Read More

How to Create an Authentic Brand

October 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Cloé Luv believes branding is the most important step in business. “Branding dictates how you roll out everything from customer service to company policies,” she says. Luv is the founder of Brooklyn coworking space, Cloés Corner and 501c3 non-profit organization Women With Voices,Read More

Why Your Small Business Should Be Using TikTok

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! About theRead More

The 5 Step Winning Website Formula

Marketing Podcast with Tim Brown In this episode of the Duct Tape Marketing Podcast, I interview Tim Brown. Tim owns Hook Agency, a boutique digital agency out of Minneapolis. He specializes in combining visual design and SEO for construction companies. Key Takeaway: Having a beautifully designed website doesn’t guarantee leads.Read More

If SMS Marketing Is the Future Then Now’s the Time to Start

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The business world is always innovating and over the past couple of years,Read More