Opinions expressed by Entrepreneur contributors are their own. Digital marketing is a bright new frontier in business advertising. Just a few decades ago, platforms like radio, print and television were the primary options for marketing our products — but today, the digital options are almost endless. This plethora of options mayRead More

Opinions expressed by Entrepreneur contributors are their own. Case studies may not be as sexy as a well-placed advertisement or as moving as a well-scripted commercial, but they do have their place in a marketer’s proverbial quiver. When one thinks of effective ways in which a product or service’s valueRead More

Opinions expressed by Entrepreneur contributors are their own. The consumer ecommerce industry has spent two decades building a huge, complicated set of tools and systems that track and analyze what people do on the internet. Different people have different opinions about this, and that has led to arguments over theRead More

Opinions expressed by Entrepreneur contributors are their own. By Mark Hamstra, Contributor to CO— by the U.S. Chamber of Commerce Companies are rethinking their approach to digital advertising amid changes in privacy policies on major digital platforms like Facebook and Google, and as online marketing becomes more ubiquitous, according toRead More

Opinions expressed by Entrepreneur contributors are their own. As a business owner, there’s an undeniable need to reach your target audience and build influence. But with so many people doing the same thing as you — how will you stand out?  The answer is simple: You need a podcast.  Podcasts areRead More

New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision55 percent of B2B buyers have said that their technology spending will rise during 2022, while some 86 percent of buyers look to online peer-review sites before making purchase decisions — two of several statisticsRead More

Marketing Podcast with Jess Ekstrom In this episode of the Duct Tape Marketing Podcast, I interview Jess Ekstrom. Jess is on a mission to help women tell and sell stories through writing and speaking. She’s also the creator of an organization called Headbands of Hope. Jess has also written aRead More

Opinions expressed by Entrepreneur contributors are their own. The concept of “Sell Me This Pen” was seen in the film, The Wolf of Wall Street and was even discussed on the hit TV show Shark Tank. Many think it’s a sales technique that can determine whether someone is truly a salesperson. However,Read More

Opinions expressed by Entrepreneur contributors are their own. The Drug Enforcement Administration (DEA) is a US Federal Agency tasked with combating illegal drugs. What you might not know, however, is that they also have to convince informants of criminal organizations to betray their bosses in order to testify against theRead More

Opinions expressed by Entrepreneur contributors are their own. Every single brand is a retailer these days. Given what we’ve experienced in the past 20 months, most of our shopping is now done online through digital channels. Consumer behavior has shifted simply because people have become more comfortable with shopping online.Read More