Opinions expressed by Entrepreneur contributors are their own. It’s been believed for many years that in order to get people to hire you or buy from your business that people need to know, like, and trust you. Today, that’s beginning to feel like a minimum requirement and I’ll bet it’sRead More

Opinions expressed by Entrepreneur contributors are their own. When I started my content writing agency everybody asked me what we meant by “outsourcing content creation.”  Outsourcing content creation means hiring a third party to create substantial content – the information people contribute to the digital world on the company orRead More

Opinions expressed by Entrepreneur contributors are their own. This past spring, Apple introduced the AppTracking Transparency framework. Now, different companies have to provide information about how their application collects and uses data from consumers. The user will then be able to decide whether they want that app to track them andRead More

Opinions expressed by Entrepreneur contributors are their own. Since the introduction of audio blogging in the early 2000s, the advent of the podcasting industry has grown geometrically. Whereas only 20% of Americans were familiar with the concept of podcasting 15 years ago, that number has swelled to approximately 75%, whoRead More

Opinions expressed by Entrepreneur contributors are their own. Google is, understandably, secretive about its search formulas. The deepest insight into its algorithm we typically get is the occasional tweet from the company’s senior webmaster trends analyst, John Mueller. That’s why it strikes me as almost unbelievable that Google has published aRead More

Opinions expressed by Entrepreneur contributors are their own. One morning, an Upper East Side lady showed up in my office with some unique makeup. Later on, she explained the makeup was inspired by the raccoon she saw the night before in the backyard of her townhouse. The creature looked so cute thatRead More

Opinions expressed by Entrepreneur contributors are their own. Conferences can be intimidating — and I know it first-hand.  In 2017, I was on the main stage for a panel conversation at the Traffic & Conversion event hosted by Digital Marketer. It was my first time on a stage like that,Read More

B2B Purchasers Are Consuming More Content Before Buying60 percent of B2B buyers find value in receiving relevant information throughout the purchasing journey, while half say that they are consuming more marketing content before making purchases than they did before 2020 — two of several statistics of interest to digital marketersRead More

Marketing Podcast with Brian Clark In this episode of the Duct Tape Marketing Podcast, I interview Brian Clark. Brian is a writer, traveler, and serial digital entrepreneur. He’s the founder of the pioneering content marketing website Copyblogger, the midlife personal growth newsletter Further, and Unemployable, an educational community that provides smartRead More

Opinions expressed by Entrepreneur contributors are their own. We live in a world with so much noise. We are constantly bombarded with a “click here”, “subscribe there” or “If you buy this x product your life will be so much better,” — you get the point.  Here’s the deal, marketingRead More