Cuando uno se enfoca por primera vez la optimización de motores de búsqueda (SEO), resulta tentador concentrarse en uno o dos factores de clasificación, en particular palabras clave, con la esperanza de una solución rápida en la clasificación. Sin embargo, mejorar la clasificación en las búsquedas es una práctica muchoRead More

In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth.Read More

Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered why some businesses consistently top search engine results? It’s often the smart use of SEO, now supercharged with AI, particularly in keyword optimization. As a technical SEO expert with over two decades of experience in website development andRead More

Opinions expressed by Entrepreneur contributors are their own. In the unending search for the holy grail of marketing, financial advisors are lately tempted by promises of quick and easy client acquisition through digital marketing miracles. From buying digital leads to endless social media posts, content marketing and webinars, the financialRead More

Opinions expressed by Entrepreneur contributors are their own. Both chatbots and virtual assistants often play starring roles in the modern business environment by providing brands with extra tools and power. These AI technologies, serving as invisible agents, are crafted to help customers, streamline processes and boost overall client and userRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Cox. Scott brings a wealth of experience in the ever-evolving world of sales and marketing, with a career spanning over a decade. Scott is best known for founding Social ReachRead More

Opinions expressed by Entrepreneur contributors are their own. Have you ever considered the lifeblood of your small business’s growth? The answer is lead generation for business — a critical process that turns the gears in your customer acquisition machine. It’s about actively engaging prospective clients and igniting their interest beyondRead More

Opinions expressed by Entrepreneur contributors are their own. Decades ago, I went to a breakout session at a BNI conference that was called “The Mathematical Formula for Networking Success.” Well, as the founder of the organization, I absolutely had to see this presentation to learn the working formula for successfulRead More

Trying to build an SEO strategy without a keyword strategy is like trying to build a plane without wings. It’s going nowhere. Expert-led keyword research and planning are foundational to successful SEO, no matter the business, industry, or audience. This multifaceted process sets the stage for your brand to growRead More

Opinions expressed by Entrepreneur contributors are their own. When others link to your website, Google wants to learn what value you can provide to users — the very reason someone gave you a backlink. That’s where digital public relations (digital PR) comes in. Compared to manual link building, digital PRRead More