Boosting B2B Marketing Credibility with Social Proof and Influencers: 4 Tips

This is gonna be the greatest blog post EVER. Did you believe me there? You probably didn’t. Sure, I might think it’s an awesome piece of content. But I’m not exactly an objective source. Now, if you were to come across a post on social media from someone you knowRead More

A designer imagines what Netflix, Spotify, and other brands would have looked like in the 1980s

Creative director and graphic designer, Thomas Ollivier, did a project where he imagined large internet platforms as physical objects which he called, “Re: Birth” . He created a series of objects that were popular in the 80’s with the design of different social networks. The exhibit is currently in TheRead More

How to Improve the Efficiency of Your Marketing Spend By 40 Percent

Opinions expressed by Entrepreneur contributors are their own. Most of us have heard the famous quote: “Half my advertising spend is wasted; the trouble is, I don’t know which half” (there is debate regarding the author). Unfortunately, decades later, many entrepreneurs, even the most analytically minded ones, still do notRead More

The Marketing Book Podcast – The Ultimate Marketing Engine

It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the momentRead More

Weekend Favs October 2

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Today, reputation is online: 4 simple tips to maintain a good digital image of your business

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. Depositphotos.com Well said Warren Buffet: ” It takes 20 years to build a good reputation and 5 minutes to destroy it .” In the business world (and especially in digital marketing) this has becomeRead More

One Simple Step to Elevate the Practice of B2B Influencer Marketing

The uncertainty of 2020 created an environment of rapid digital transformation for B2B brands that impacted every area of business including marketing. B2B brands pivoted pre-pandemic marketing strategies to new go to market models for a digital first customer that in many cases is less trusting of traditional sources ofRead More

Learn Proven Marketing Strategies Online to Help Grow Your Side Hustle

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. We like to think that people are rational. Of course, when it comesRead More

This Platform Lets Businesses Personalize Their Bond With Customers

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Fans of Mad Men will recognize the old-school ways of creating advertising materials. Ad prosRead More

Why Should You Shouldn’t Underestimate Content Writing

Opinions expressed by Entrepreneur contributors are their own. In the seven years that I have been running Write Right, catering to small- and medium-sized enterprises with their everyday needs of creative and technical content, I have realized one thing: Content should never be underestimated. Content writing is a craft in itself.Read More