This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. This article was updated on September 17, 2021 The butcher shops are a necessary stop when you visit Matamoros, Tamaulipas , because every good Mexican knows that in the north of the country theRead More

LinkedIn Rolls Out Articles for PagesMicrosoft-owned LinkedIn (client) has launched a new feature that gives pages the ability to share long-form content on the professional social platform, an addition that comes amidst an array of other new features including an enhanced LinkedIn Live Events experience for creating more robust virtualRead More

Marketing Podcast with Kate Cooper In this episode of the Duct Tape Marketing Podcast, I interview Kate Cooper. Kate is the content strategist at Homeward, a new kind of home finance company. She is a plain language advocate who believes in a less-is-almost-always more approach to content. She started writingRead More

Opinions expressed by Entrepreneur contributors are their own. Formulating the proper components of a marketing plan is critical to effectively help business owners set goals, turn their targeted audience into a steadfast and loyal customer base and assist with establishing a guide to organize and structure priorities. Within a marketing plan, it’s important toRead More

Opinions expressed by Entrepreneur contributors are their own. Should public relations for charities and nonprofits be implemented differently compared to for-profit businesses?  For nearly 20 years, I’ve been asked a variation of this question by nonprofit leaders. Since I launched my PR firm about a decade ago, the question comesRead More

In this episode of the Speaker Springboard Podcast, I talk with host, Alfred Poor, about my new book The Ultimate Marketing Engine. We’re talking about not just what you need to do to have effective marketing, but we dive into some of the things not to do. And I haveRead More

Opinions expressed by Entrepreneur contributors are their own. Podcasts can be an amazing marketing tool, giving you increased publicity and a built-in platform to advertise your products and services. Over the last decade or so, podcasts have grown from niche hobby to mainstream media channel. In line with this growthRead More

Opinions expressed by Entrepreneur contributors are their own. Did you know that 68 percent of online experiences begin with a search engine? While many people certainly know exactly where they want to end up, many don’t, which presents companies with a unique opportunity to capture traffic that they wouldn’t otherwise receive.Read More

Creating Customers for Life In this episode of the Amazing Business Radio, I talk with host, Shep Hyken, about my new book The Ultimate Marketing Engine. We discuss how to serve, understand, and create evangelists out of your ideal customers. Listen to the Amazing Business Radio episode here. @import url(“//fonts.googleapis.com/css?family=Karla:700&subset=latin”);@importRead More

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. Globalization and the opening of the market are phenomena that allow the arrival of products and investments to different countries. Likewise, many regional brands grow to the point of becoming attractive products for multinationalRead More