How to Craft a Compelling Brand Story That Drives Sales

September 2, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Storytelling has become quite the brand buzzword these days, and for good reason: It’s been proven to be 22 times more memorable than facts, and it releases feel-good chemicals like dopamine and oxytocin in our brain thatRead More

If You’re Not Approaching Your Brand This Way, You’re Losing Customers

September 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Branding is your organization’s fingerprint. It is unique to your business and helps you stand out in a crowded market. Successful branding encompasses both tangible and intangible characteristics. According to the Chartered Institute of Marketing (CIM),Read More

3 Ways to Stand Out in the Expert Economy

September 2, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It doesn’t matter if you are selling your expertise to a company in exchange for a salary or directly to clients in exchange for contracts or freelance fees. Today’s economy likely sees you as an expert.Read More

How to make money while using Twitter: Super Follows is here

The social network is launching a subscription tool for extra content. Limited-Time Savings: 60% Off of Our Social Media Books Use code SOCIAL2021 through 5/27/21 to get these books, for less. Save 60% Now September 2, 2021 2 min read This article was translated from our Spanish edition using AIRead More

How to Avoid Bias in Your Marketing Reporting

If you want to make the most informed, objective decisions possible for your business, it’s important to have a strategy in place to avoid bias whenever possible. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! September 2, 2021 5 min read Opinions expressed byRead More

Cultivating A Sense Of Self-Worth

Marketing Podcast with Tim Washer In this episode of the Duct Tape Marketing Podcast, I interview Tim Washer. Tim spent 20 years at IBM, Cisco, and Accenture, mostly feigning interest on conference calls. Moonlighting as a comedy writer/actor on SNL, Conan and The Late Show equipped him to use humorRead More

Don’t Be Afraid to Explore the World of Deep Marketing

September 1, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. You may have heard about drip marketing. But, likely, you haven’t heard about Deep Marketing. Drip marketing is a way to send emails to your prospects using an email autoresponder that keeps in touch with your leadsRead More

5 Creative and Fun Relationship Marketing Ideas to Increase Sales Without Selling

Relationship marketing builds loyalty. Show customers that you care about the person and not just the purchase. September 1, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Modern digital marketing strategies have created blurred lines between advertising, public relations and sales. Businesses that focus primarily on strictlyRead More

LinkedIn will deactivate your Stories at the end of September

In the words of the senior product manager, users want more creative tools to make engaging videos. Limited-Time Savings: 60% Off of Our Social Media Books Use code SOCIAL2021 through 5/27/21 to get these books, for less. Save 60% Now September 1, 2021 3 min read This article was translatedRead More

Unpacking 17 Years Of Sales Consulting Experience

Agency Spark Podcast with Forrest Dombrow The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new SparkRead More